SEO, PPC & Marketing Strategy for Medical Center
- Marketing Strategy Pay Per Click Search Engine Optimization
- $10,000 to $49,999
- Aug. 2022 - Nov. 2024
- Quality
- 5.0
- Schedule
- 5.0
- Cost
- 5.0
- Willing to Refer
- 5.0
"improveFX's flexibility and responsiveness stood out."
- Healthcare
- Keene, New Hampshire
- 201-500 Employees
- Online Review
- Verified
improveFX conducted an SEO audit for a medical center's website. The team optimized the site's content, managed Google Ads campaigns, provided performance tracking and reporting, and optimized digital strategy.
improveFX increased the client's website traffic, search engine rankings, patient inquiries, and appointment bookings. Moreover, the team delivered results on time and was organized and proactive in managing the campaigns. Overall, the team's tailored strategies to the client's needs stood out.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the COO of Cheshire Medical Center
Describe what your company does in a single sentence.
Cheshire Medical Center is a healthcare provider offering comprehensive medical services to our community, focusing on high-quality care, patient satisfaction, and innovative treatments.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire improveFX to accomplish?
- Drive more traffic to our website
- Optimize Google Ads campaigns
- Reach more patients in need of our healthcare services
SOLUTION
How did you find improveFX?
Online Search
Why did you select improveFX over others?
- Pricing fit our budget
- Great culture fit
- Good value for cost
- Company values aligned
How many teammates from improveFX were assigned to this project?
6-10 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
improveFX worked with us for 2 years, focusing on boosting our online presence and driving more patient footfall. The scope of their work included:
SEO Optimization: improveFX conducted a comprehensive audit of our website, identifying key areas for improvement. They implemented both on-page and off-page SEO strategies, optimizing content, meta tags, keyword usage, and improving site structure to increase search engine rankings.
Google Ads Campaign Management: They designed and managed our Google Ads campaigns, targeting relevant keywords and demographics. Their efforts helped us refine our ad copy, optimize targeting, and adjust our budget allocation to ensure maximum reach and return on investment.
Performance Tracking and Reporting: Over the course of the project, improveFX provided regular reports on the performance of our SEO and Google Ads campaigns. These reports helped us track website traffic, patient inquiries, and conversion rates, allowing us to gauge the effectiveness of their work.
Final Optimization Strategy: As the project progressed, improveFX continuously optimized our digital strategy, ensuring we achieved sustained growth in both online visibility and patient engagement.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
During our two-year partnership with improveFX, we saw significant measurable improvements in several key areas:
Increased Website Traffic: Our website experienced a substantial increase in organic traffic, with a noticeable rise in visitors from targeted local searches. SEO improvements directly contributed to higher visibility on search engines, leading to more people discovering our services.
Improved Search Engine Rankings: We saw consistent improvement in our rankings for several important keywords, with many of our target terms moving to the first page of Google search results. This helped us capture more relevant search queries from potential patients.
Higher Conversion Rates: With more targeted traffic coming to our site, we also saw an increase in patient inquiries and appointment bookings. This translated into a measurable rise in patient footfall and overall engagement.
Better ROI on Google Ads: Through improveFX's management of our Google Ads campaigns, we saw a significant improvement in cost-per-click (CPC) efficiency and return on ad spend (ROAS). This led to more qualified leads at a lower cost, ultimately resulting in greater patient acquisition.
Overall, the project led to a tangible increase in both digital engagement and patient volume, aligning directly with our business goals of expanding our reach and attracting more patients to Cheshire Medical Center.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Throughout the two-year project, improveFX demonstrated excellent project management and consistently delivered results on time. They were organized, transparent, and proactive in their approach to managing our SEO and Google Ads campaigns.
Timely Deliverables: improveFX adhered to the agreed-upon timelines for each phase of the project. Whether it was the initial website audit, campaign setup, or ongoing optimizations, they always met deadlines, ensuring we could quickly assess and act on the results.
Proactive Communication: The team at improveFX was highly responsive to our needs and requests. They provided regular updates on campaign performance and were quick to address any questions or concerns. Whenever we needed adjustments or had specific goals in mind, they responded promptly and made necessary changes without delay.
Flexibility and Collaboration: They worked closely with our team, adapting to our evolving needs over the two years. Whether we needed strategic adjustments or additional support, improveFX showed flexibility and a strong commitment to meeting our business goals.
Clear Reporting: Their reporting was clear, detailed, and easy to understand, providing us with a transparent view of the progress. This helped us stay informed on campaign performance and made it easier for us to make data-driven decisions.
Overall, improveFX’s project management was seamless, and their ability to deliver on time and address our needs played a significant role in the success of our digital marketing efforts.
What was your primary form of communication with improveFX?
Email or Messaging App
What did you find most impressive or unique about this company?
What I found most impressive about improveFX was their deep understanding of our specific needs as a healthcare provider and their ability to tailor their strategies accordingly. They didn’t just implement generic SEO or Google Ads tactics—they took the time to understand our target audience and the challenges we face in a highly competitive industry.
Their level of communication and transparency was also exceptional. From regular progress updates to detailed performance reports, they made sure we were always informed and involved in the process. This helped us feel confident that our investment was being used wisely.
improveFX's flexibility and responsiveness stood out. Over the two years, improveFX demonstrated a commitment to adapting their strategies as our needs evolved. Whether it was tweaking a Google Ads campaign or adjusting SEO tactics based on shifting search trends, they were always quick to act and ensure we stayed on track.
Overall, it was their combination of industry expertise, personalized approach, and excellent communication that set them apart from other agencies we’ve worked with. Their SEO strategies and Google Ads campaigns were well-researched and highly effective. We saw significant improvements in our search engine rankings, website traffic, and patient footfall. Their attention to detail and commitment to delivering results stood out as a key strength.
Are there any areas for improvement or something improveFX could have done differently?
While our experience with improveFX has been overwhelmingly positive, one area where they could improve is in providing more proactive recommendations for long-term strategy adjustments. There were moments during the project when we could have benefited from additional insights or suggestions beyond the immediate campaigns. For example, a deeper dive into emerging trends in healthcare marketing or advanced competitor analysis might have further enhanced our digital strategy over time.
Additionally, while their communication was strong overall, there were occasional delays in receiving feedback or responses during particularly busy periods. A slightly quicker turnaround in these moments would have helped us move even faster on certain tactical decisions.
That said, these were minor points in an otherwise excellent partnership. improveFX consistently delivered strong results, and their overall service met our expectations.
RATINGS
-
Quality
5.0Service & Deliverables
"improveFX consistently provided high-quality service and deliverables throughout the project."
-
Schedule
5.0On time / deadlines
"improveFX was very reliable when it came to meeting deadlines."
-
Cost
5.0Value / within estimates
"Considering the quality of service and results, improveFX offered great value for money."
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Willing to Refer
5.0NPS
"I would highly recommend improveFX to any healthcare provider or business looking to improve their online visibility and digital marketing efforts.