What was the scope of their involvement?
They conducted all of our promotional efforts for the film. After we approached them, they asked to come and visit us, and when they came in, we briefed them on our documentary and company. We then had a brainstorming session, where we came up with a campaign strategy.
They then launched the campaign to promote our film. Having looked into the documentary themselves, they designed promotional content for outlets like Facebook, Twitter, and Instagram.
Writing copy that’s legible and relevant to young people, their team delivered many Facebook and Instagram posts. In addition, they designed videos and even released a newsletter to those who expressed interest. IMPRESSIONS also handled paid advertisements.
While their work has wrapped up, we’re hoping to hire them for the promotional efforts behind all of our future films.
What is the team composition?
Their team consisted of designers, copywriters, and an overseeing manager.
How did you come to work with IMPRESSIONS - Digital Marketing?
We’d been searching for companies based in the Middle East who would take up this project. Our colleagues and friends recommended them for their acumen in marketing, and especially in reaching younger audiences.
How much have you invested with them?
We’ve spent somewhere between $5,000–$10,000.
What is the status of this engagement?
We worked together from March–April 2019.
IMPRESSIONS - Digital Marketing’s campaign was largely successful, leading to substantial media coverage and documentary views. Their campaigns were largely successful due to their cultural sensitivity and their ability to cater to audiences. They’re the best vendor the client’s ever worked with.