As a full service product sampling agency we design, create and implement sampling roadshows across the UK. We have more than a decade of expertise, experience, knowledge and execution in delivering nationwide end-to-end product sampling roadshows, tours and campaigns, and supplying premium sampling staff. From product sampling campaigns like distributing 50,000 protein shakes at London tube stations to 150,000 cereal bars we have the infrastructure to deliver.
Experiential Marketing:
As one of the top experiential agencies UK we design, build and deliver experiential campaigns, product sampling roadshows and brand activations. From brand experiences like our PureGym Shipping Container to Rihanna’s Kiss-O-Meter and Yorkshire Water’sblockages campaign we’ll work with your concept and budget to produce a worked up solution, design, logistics and management plan. If you’ve got an idea for a brand experience we’ll bring it to life.
Promo Vehicles:
Branded ice cream van hire, promotional vehicles, promo vans, camper van hire and conversion, custom promo vehicles… we have a wide range of promo vehicles customised to suit all types of mobile product sampling, advertising, promotional and experiential campaigns. We also build bespoke custom promo vehicles from the ground up.
Promo Staff:
We have nationwide teams of high calibre promo staff with 5* Google reviews including promo girls, product sampling staff, experiential staff, promo models, event staff, exhibition staff, demonstration staff and brand ambassadors in London, Leeds, Manchester, Birmingham, Edinburgh, Glasgow, Cardiff, Newcastle, Liverpool, Bristol, Brighton and more. All our staff are iMP staff supplied with a full photo, statistics and experience profile for pre-activity selection.
Undisclosed
Undisclosed
10 - 49
Leeds, England
Founded 2008
1 Locations
Leeds , England
Total Reviews
3
Average Referral Rating
5.0
/5
Most Common Project Size
$10,000 to $49,000
$XX,XXX – $XXX,XXX
Focus
No data have been added yet...
Highly Rated Similar Providers
iMP Experiential & Sampling Review Insights
Overall Review Rating
5.0
Quality
5.0
Schedule
5.0
Cost
4.8
Willing to Refer
5.0
Top Mentions
communicative (2)
creative (2)
easy to work with (1)
exceptional performance (1)
exceptional results (1)
great project management (1)
knowledgeable (1)
passionate about their work (1)
Review Highlights
Weather Management Challenge
One area for potential improvement mentioned was the management of outdoor events during adverse weather conditions, such as rain, to ensure a seamless and safe experience for attendees.
Strong Project Management
Clients noted iMP's commendable project management practices, including timely delivery of project components and effective communication. This contributed significantly to the strong execution of their campaigns.
Excellent Communication
Clients appreciated the easy communication and responsiveness from iMP, which facilitated effective collaboration and smooth project execution.
Creative and Visionary Approach
Clients were impressed by iMP's creativity and visionary approach to experiential marketing campaigns. They facilitated some of the most creative ideas and turned challenging concepts into successful executions.
Positive Client Relationships
iMP's team is noted for building positive relationships with their clients, taking the time to understand their needs and providing tailored solutions that align with the client's vision and goals.
High Client Satisfaction
Clients expressed high satisfaction with iMP's services, recommending them unequivocally. Their ability to meet and exceed client expectations has led to repeat business and strong client trust.
Event Marketing Campaign for Confectionery Producer Co
Event ManagementEvent MarketingProduct Marketing
$10,000 to $49,999
Oct. - Nov. 2023
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"I was impressed by their creativity, passion, and visionary approach to the experiential marketing campaign."
Jan 15, 2024
Marketing Manager, The Monty Bojangles Co.
Sally Fenton
Food & Beverage
Kenley, England
11-50 Employees
Online Review
Verified
iMP Experiential & Sampling provided event marketing services for a confectionery producer company. The team designed and executed an experiential sampling campaign to promote one of the client's products.
iMP Experiential & Sampling's campaign was an outstanding success. The team's work led to increased brand visibility, heightened consumer interaction, and a boost in retail sales. The team delivered work on time and had effective communication with the client via in-person meetings.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Marketing Manager of The Monty Bojangles Co.
Describe what your company does in a single sentence.
We create exceptional confectionery that brings joy and delight to people worldwide.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire iMP Experiential & Sampling to accomplish?
To design, build and deliver an experiential sampling campaign to promote and market Monty Bojangles premium chocolatey truffles to consumers.
SOLUTION
How did you find iMP Experiential & Sampling?
Referral
Why did you select iMP Experiential & Sampling over others?
Great culture fit
Referred to me
Company values aligned
Describe the scope of work in detail. Please include a summary of key deliverables.
They not only executed the planned elements but they did so in a manner that aligned with our vision and goals for the experiential activation. Interacting seamlessly with the audience, they not only showcased the delightful truffle treats but also left a lasting impression, creating a positive and memorable experience for all attendees.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Monty Bojangles Experiential was an outstanding success. It seamlessly blended creativity, technical innovation, and strategic marketing, creating an immersive platform that not only captivated the senses but also drove consumer engagement and product trial. The measurable outcomes, including increased brand visibility, heightened consumer interaction, and a potential boost in retail sales, firmly establish this event as a triumph in the world of experiential marketing.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
iMP exhibited commendable project management practices. Their timely delivery of project components, coupled with responsive and effective communication, contributed to the strong execution of the event. Their ability to meet our needs and expectations further underscored the effectiveness of their project management.
What was your primary form of communication with iMP Experiential & Sampling?
In-Person Meeting
What did you find most impressive or unique about this company?
I was impressed by their creativity, passion, and visionary approach to the experiential marketing campaign. Also, the enthusiasm and passion displayed by the product sampling team were a highlight. Their infectious energy resonated with the brand's identity, making them exceptional ambassadors for Monty Bojangles.
Are there any areas for improvement or something iMP Experiential & Sampling could have done differently?
Effectively managing the impact of rain on our outdoor event was crucial for both its success and the safety of attendees. Faced with intermittent downpours throughout the weekend, our primary focus was on ensuring a seamless and continuous flow of various activities, even in challenging weather conditions.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Escape Room Marketing Experience for Utilities Company
Advertising
$50,000 to $199,999
Jan. 2019 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"They’ve done nothing but facilitate some of our most creative ideas."
Oct 23, 2019
Campaign Lead, Yorkshire Water
Adrian Flanagan
Utilities
Leeds, England
1,001-5,000 Employees
Online Review
Verified
iMP Experiential designed, built, managed, and staffed an escape room-styled brand experience for a water utility company. The room mimicked drain blockages and helped shed light on proper disposal procedures.
The brand experience has been key in supporting the company's anti-blockage campaign. Hotspot areas notorious for blockages saw a decrease in domestic calls as residents became more educated on disposal methods. iMP Experiential's ability to think outside the box impressed.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
I am the Marketing Campaign Lead for Yorkshire Water utilities.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire iMP Experiential?
We commissioned iMP to design, build, manage and staff an escape room style consumer brand experience to promote our anti-blockage campaign.
What were your goals for this project?
To educate consumers in Yorkshire blockage hotspots about how to responsibly dispose of certain types of waste that they would otherwise flush or pour away.
SOLUTION
How did you select this vendor?
We have previously worked with iMP on another experiential project earlier in the year and selected them based on the success of this previous campaign.
Describe the scope of their work in detail.
Named 'Unblock Against The Clock' and constructed from two shipping containers stacked on top of each other, this huge brand activation includes three fully colour coordinated rooms: a kitchen, a bathroom and a sewer.
The top and bottom containers are linked by a bespoke twisting tubular slide which leads down from the kitchen and bathroom into mock sewer complete with fatberg, rats, spiders and other blockage nasties.
Led by an iMP 'Crystal Maze' style host, consumers are challenged to solve clues against-the-clock via touchscreen systems in each of the rooms. The clues direct consumers to non-flushable items hidden somewhere inside the room. Once found consumers are then able to move on to the next room.
Not as easy as it might sound as the containers hold a colossal 26,000 ball-pool balls making it all the more difficult to find the rogue items.
What was the team composition?
Our marketing team worked directly with the campaigns manager, strategic operations manager and director of iMP
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
Since beginning the work we have seen a reduction in the number of hotspot blockages and domestic callouts.
How effective was the workflow between your team and theirs?
Very effective. Easy communication and responsiveness.
What did you find most impressive about this company?
First let me say that trying to sum up the ability of iMP to meet a client’s needs in a review is ineffable…. but I’ll try.
11 months ago we walked through the doors of iMP simply looking for additional face to face engagement support with our consumers. After proving themselves time and time again we entrusted iMP with some of our largest campaigns. They’ve done nothing but facilitate some of our most creative ideas, where most have said, “That’s not going to be possible.”
iMP have always said “Let’s do it, let’s make it happen”.
We’re now 11 months in and they’ve designed and built a complete staging area for our eight foot Dinosaur mascot, and taken both on the road touring what now must be over 100 locations engaging directly and indirectly with 100’s of thousands of consumers.
They’ve taken two empty, unused, plain shipping containers and turned them into something people never thought they’d see, creating a blockbusting experiential pop up that simply WOW’s consumers!
While we posit in favour of the work outside the realm of staffing resource, it has to be said that the true heart of the organisation is its people. We’ve worked alongside the Engagement Professionals from iMP on numerous events, each hand selected for our campaigns and they’re truly inspiring and represent our brand as if they were our own.
The Engagement Professionals speak candidly about other agencies they’ve worked with in the past but always seem to have one common truth when referring to iMP – “They’re great to work for, they take the time to get to know me and just look after me”. Do I recommend iMP? Unequivocally!
Are there any areas for improvement?
None.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Event Marketing for Advertising Company
BrandingEvent MarketingOther Marketing
$10,000 to $49,999
July - Aug. 2023
5.0
Quality
5.0
Schedule
5.0
Cost
4.5
Willing to Refer
5.0
"The staff were great at engaging with customers."
Dec 1, 2023
Senior Account Director, Advertising Company
Anonymous
Advertising & marketing
Leeds, England
51-200 Employees
Online Review
Verified
iMP Experiential & Sampling provided brand activation and event marketing services for an advertising company. The team helped with the client's summer campaign and executed 42 in-store events nationwide.
iMP Experiential & Sampling's work resulted in a high number of website entries and positive customer feedback. The team delivered items on time and communicated well via email. They were knowledgeable and reliable.
The client submitted this review online.
BACKGROUND
Please describe your company and position
I am the Senior Account Director of an advertising & marketing company
Describe what your company does in a single sentence.
We are experts in strategy, performance, creativity and communications for brands in a connected world.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire iMP Experiential & Sampling to accomplish?
Brand activation
SOLUTION
How did you find iMP Experiential & Sampling?
Referral
Why did you select iMP Experiential & Sampling over others?
High ratings
Close to my geographic location
Great culture fit
Good value for cost
How many teammates from iMP Experiential & Sampling were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
We partnered with iMP Sampling & Experiential for a summer campaign with one of our clients, and we couldn't be happier with the results. They executed a total of 42 in-store events nationwide, and their team's expertise in sampling and experiential marketing truly shone through. The staff were great at engaging with customers and helping us to achieve our goal of increasing footfall and participation at each event.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Number of entries on website and client feedback
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Yes
What was your primary form of communication with iMP Experiential & Sampling?
Email or Messaging App
What did you find most impressive or unique about this company?
They really know their stuff and nothing was too much trouble.
Are there any areas for improvement or something iMP Experiential & Sampling could have done differently?
If you’re not seeing exactly what you need here, send this company a custom message.
You can talk about your project needs, price, and timeline to get started on your project.
