What evidence can you share that demonstrates the impact of the engagement?
Imbue Creative supports us across all of our business needs. Since we’re a small nonprofit with a finite geographical service area, even the smallest impact can be a lot for us.
The video that they created has far outperformed all of our other content, boasting over 60,000 views to date. It’s so effective as a lead generator that other companies across the US have contacted us to license it. We’re actually planning to do an additional video with them in the near future.
In terms of the website, users have found the information easy to navigate, comprehensible, and motivating. As we inevitably age, it’s important to realize that we have to plan ahead before tackling how we want to spend the rest of our lives. Our site both enables users to identify their needs while also giving them the solution.
How did Imbue Creative perform from a project management standpoint?
We've never had any issues with their project management. If there’s a delay or if we encounter a hurdle, they let us know, and we work through them together. I know that I can trust them to do what they promise on time and within budget. We mostly communicate via email, but they also meet us in person about once a quarter.
What did you find most impressive about them?
Because we have limited resources, they’ve really helped us to be competitive in our services. They’re an extension of our team and have empowered us to do things that we couldn’t have done otherwise.
Are there any areas they could improve?
No, nothing comes to mind. Recently, we’ve started to have bimonthly strategy calls, which will hopefully allow us to develop more long-term approaches to problems. Our goal is to get ahead of some of our different audiences and messages so that we can really make a difference with our efforts.
Do you have any advice for potential customers?
For any agency relationship, start with a good brief and have a clear understanding of your expectations for the project. This can be as broad or as narrow as you need it to be, but it must be encompassing. Whether it’s your goals, budget, timing, or allocated resources, your brief is a guidepost for the agency as they begin their work. That’s not to say you should prohibit any creativity; rather, it’s a tool to keep the project on track.