IMAX Branding

WE CREATE UNIQUE AND RELEVANT BRAND EXPERIENCES. We are a strategic consulting company composed of a multidisciplinary group of specialists in creation, development, brand management and communications. Our methodologies and creative processes are based on the philosophy of bringing brands to life. We work collaboratively with our clients to achieve innovative solutions capable of expressing the spirit and values of the brand through branding, marketing and communications with a unique value proposition.

We use Design Thinking as an integral methodology, as an innovation process, always oriented towards problem solving using flexible and personalized strategies.

These tools require an abductive thinking, to generate hypotheses from the analysis of previous premises, and then use convergent and divergent thoughts to prototype the best solutions for each challenge, using research tools, in-depth interviews, brand co-creation workshops. , costumer journeys, FODAs, Maps of empathy, prototyping and testing of brands, among others.