Imaris

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of other industries company

Describe what your company does in a single sentence.

We are a Saudi company that launched its business in 2008 to create better office solutions, design, and build a human-centered work environment.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Imaris to accomplish?

• Increase traffic to the website
• Increase in the number of calls
• Increase in applications through the website

SOLUTION

How did you find Imaris?

Referral

Why did you select Imaris over others?

• High ratings
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Imaris were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Our working process was like this: 

1. Discussed the objectives we had for the company and the results we wanted to achieve. 
2. We filled out a brief for more detailed information about the project. 
3. The specialist collected a semantic kernel on relevant topics. 
4. Analyzed competitors 
5. We wrote a strategy on which we will work.
6. Connected analytics to track results 
7. We launched advertising campaigns and optimized the site to increase conversion. 
8. We had regular meetings where we discussed the results and set a plan for the next month to track the dynamics of the work.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We continue to cooperate with this company, and we want to show some results that were in the process of work. For example, in one of the months of work on contextual advertising, we managed to increase the number of conversions by 419%. And on SEO promotion, for 5 months, we increased traffic in 4 times (at the moment, we have suspended work on this channel). Now, the company is promoting us thanks to PPC and Target.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Despite the difficult situation in Ukraine at the moment, the team was always in touch, and everything was done on time. If we had any questions, they solved them immediately.

What was your primary form of communication with Imaris?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They were very prompt in completing the assigned tasks and regularly provided recommendations on improving our site and advertising in general. It was noticeable that the guys were diligent and involved in the project to show great results.

Are there any areas for improvement or something Imaris could have done differently?

We have been lucky with this company as there have been no shortcomings in the work.

BACKGROUND

Please describe your company and position.

I am the Partner Engagement Manager of Synapse Team

Describe what your company does in a single sentence.

Through our outstaffing and outsourcing models, we offer the technical expertise to extend your in-house capabilities or take on distinct projects.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Imaris to accomplish?

• To increase the number of applications with the help of Google advertising
• To increase traffic with SEO-optimization of our corporate website

SOLUTION

How did you find Imaris?

Referral

Why did you select Imaris over others?

• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Imaris were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

PPC works:

1. Analyzing the niche, competitors and our target audience; 
2. Developing an effective advertising strategy; 
3. Launching a search advertising campaign, CMC and remarketing; 
4. Development of sales creatives; 
5. Monthly dynamic KPI report in Data Studio.
6. Customization and installation of Google Tag Manager and Google Analytics analytics systems; 

SEO works: 

1. Competitor analysis in SEO performance;
2. Internal optimization of the site (technical audit, work with site structure and content);
3. Working out technical factors;
4. Work with semantics;
5. External optimization of the site (building up the profile with links); 
6. Monthly dynamic report on 2 services in Data Studio, with all important indicators that we agreed on when starting the work

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Thanks to comprehensive work, we were able to reach our audience well, and increased the number of applications by 5 times, reduced the cost of customer acquisition by 30% (compared to the indicators before the start of work with Imaris) and increased the company's revenue by 3 times. To get such results, the team was always testing different hypotheses, adjusting the strategy and looking for the right option for our company.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The company was very responsive and cohesive. All reports, the launch of advertising campaigns, and any tasks were always done on time. If we had any questions, the manager who was in charge of our project always explained and showed us everything in detail

What was your primary form of communication with Imaris?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

There were actually a few moments that pleasantly surprised me: 

• Reports: they were available 24/7, where you could see the dynamics of results in terms of each month with a nice visualization of tables and graphs. 
• Communication: if we had any questions, we were answered at any time (even if the working day was already over). 
• Results: thanks to advertising, the first target clients were already from the 2nd week of cooperation, and SEO helped us to reach the top 3 for a group of important and targeted queries for us. Thanks to this traffic was really fast growing and we felt it in money. In addition to the standard work, as a bonus we were written recommendations to increase the conversion rate of landing pages of the site, which we can gradually realize both cooperating with the company and on our own.

Are there any areas for improvement or something Imaris could have done differently?

During our cooperation we did not notice anything that would have interfered with our work together or could have been done differently. We are satisfied with the results and Imaris in general, and we will turn to them again.

BACKGROUND

Please describe your company and position.

I am the Brand Manager of a Branding Company

Describe what your company does in a single sentence.

I serve as the Brand Manager for a company that specializes in enhancing the brand image and online reputation of other businesses.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Imaris to accomplish?

• Attract relevant target audiences interested in reputation management to our new solutions
• Get UX recommendations for landing pages
• Increase brand awareness as a provider of reputation management services

SOLUTION

How did you find Imaris?

Referral

Why did you select Imaris over others?

• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Imaris were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• With the Imaris manager, we discussed goals we wanted to achieve and tasks that needed to be accomplished 
• We also filled out a brief, and based on that, their specialist developed a solution proposal, considering our specific needs, target audience, and competitors. 
• They analyzed our website and provided recommendations to make it more attractive to potential clients. 
• The Imaris team was responsible for setting up analytics for advertising campaigns. 
• They also created banners and launched the advertising campaign. We've noticed traffic growth to the required landing pages within the month.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We have been satisfied with their work after six months. Given the specifics of our business domain, we are pleased with the ad's performance. I appreciated their emphasis on quality over quantity. They continuously monitored ad performance and adjusted campaigns accordingly.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The Imaris team provided prompt and professional service. Every time, they supported their answers with sound reasoning.

What was your primary form of communication with Imaris?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The Imaris team completed tasks promptly and regularly provided recommendations to improve our website and advertising.

Are there any areas for improvement or something Imaris could have done differently?

I couldn't find anything that Imaris could have done better. Each company has its own methods and work process. In our case, everything was great, and we were fortunate to work with them.