What was the scope of their involvement?
We gathered metrics about our existing site prior to hiring Imarc to determine the top 10 priorities of our users. We wanted to know why people visited our site and what they needed from us. When Imarc came aboard, they conducted thorough research by reviewing our existing site and interviewing our staff, and they ultimately identified the same strengths and weaknesses uncovered by our own research.
From here, they compiled a robust report of our website users, including distributors and contractors. This report also included the evaluation of our existing site and the sites of our competitors. Using this information, Imarc began to identify necessary components for the development.
We had specific software needs. One was a submittal manager, which is very important to our contractors as it supplies documents needed in the construction industry. Additionally, Imarc is currently working with our in-house R&D team to develop complex software for calculating piping needs in seismic areas all over the world.
The website includes an intuitive CMS that allows our in-house team to make edits and updates. Imarc remains on hand to provide support if needed.
We’ve also expanded our scope to include SEO work. They conduct research about our rankings and take our perspective into account to create a succinct optimization strategy.
What is the team composition?
We have a rotating team based on the project’s requirements at any given time. I’ve been introduced to around 25 people, though we typically have a team of five or six. No matter the challenge, they have someone on staff who can complete the task.
Jenny Hess (Project Coordinator, Imarc) serves as my primary contact. She’s highly responsive and keeps me informed every step of the way. I can inform her of any new priorities and they’re addressed right away.
Robert (Mohns, Lead Strategist, Imarc) has been very impressive in leading our SEO campaign. He has specific systems in place to cut to the heart of the problem. He’s succinct, logical, and asks the right questions to find the best solutions for our website.
How did you come to work with Imarc?
We’ve worked with web developers in the past, but we put out bids for this project because of the large scale. I asked for recommendations from each our departments and we ended up closely vetting a dozen companies through a series of interviews.
Imarc has a wonderful reputation as a leader in web development, so they were one of my own suggestions. During our vetting process, they listened, asked intelligent questions, and presented potential solutions for our problems. They rose head and shoulders above the rest, and our team voted unanimously to hire Imarc.
What is the status of this engagement?
We started working together in March 2017 and our relationship is ongoing.