What evidence can you share that demonstrates the impact of the engagement?
The project has resulted in traffic increases, but that wasn’t even the metric that we were hoping to achieve with them so it’s really just an added bonus on top of the fact that everyone we’ve shared the site with is impressed with how much better it looks.
We’ve gotten a lot of extremely positive feedback from clients about the credibility and accuracy that we’re now providing. That was especially great to hear because what we wanted from the site, in the end, was to be able to direct high-quality leads and larger clients to the site and feel good about the reputation and image they would see there, and we are totally comfortable doing that.
How did Imarc perform from a project management standpoint?
Project management is definitely one of their strongest points. They set up an entire project site for each client that has links to all deliverables so that you can keep track of your progress towards each one. Once a week, they update the hours for each task, so you can track those against the invoices that they send regularly each month.
On top of all the structures that they have in place, their project manager is very communicative and makes sure that someone on their team was responding to any email that we sent within 12 hours. It felt like they really adapted to our personalities and the way that we approach our projects, which made it incredibly easy to work with them.
What did you find most impressive about them?
Our industry is incredibly technical. My team and I all have 8+ years of higher education to understand what we do, and at that level of technical detail it can be extremely difficult to break it down in a way that clients would understand, and even more that represents not how we see ourselves, but how our clients see what we do.
Their strategist played a critical role in doing the hard work necessary to understand our business as well as anyone who doesn’t actually work for the company so that he was able to really represent that in his own team’s work.
Are there any areas they could improve?
Overall, we were very pleased, so if I were to try to find room for improvement I would really be nitpicking at that point. I think if there was anything we maybe could have done better it could have been to give the copywriter a better technical understanding before she gave voice to all of the technical content that we dumped on them. Even then, though, it worked out because we were able to go back in and add the technical content within the creative voice that she created.
Do you have any advice for potential customers?
Know what you want very well and communicate that to them, but where you’re not sure, just let them handle it. They are incredibly skilled at what they do, and their company is well run, so don’t try to micromanage their work.