What was the scope of their involvement?
They helped us fix all the issues with our new Drupal site, which is much easier to edit than our old site. We have a lot of suppliers with evolving inventory, so we needed that ease of access. They helped us clean up our product pages and taught us how to navigate the backend.
They’re also working on our SEO, customer tracking, AdWords, and other digital marketing campaigns. We want to keep our previous visitors interested, so we target them in our advertising. We also spent a lot of time switching to a new CRM and tidying our database of email contacts. MailChimp blocked our initial campaign, so we needed to fix the database before we could continue. Now, we have a monthly blast to our contacts from each of our divisions. We give Imagine the materials, white papers, and product information we’d like them to push and they make recommendations or corrections.
What is the team composition?
I work with Patrick (Founder + CEO, Imagine) and Jason (Creative Director, Imagine), who works as our designer. Emily (Director of Account Development, Imagine) works on our email blasts, templates, and some of our advertisements.
How did you come to work with Imagine?
They worked with us on our old site in 2009. When the other company failed us, we approached them to help fix it.
How much have you invested with them?
We’re on a monthly payment plan and have spent about $28,000 with them.
What is the status of this engagement?
We started working together again in April or May 2017. They’re still making improvements to the site and our SEO. It’s a work in progress.