What was the scope of their involvement?
We had to build the site from scratch because what existed wasn’t adequate to further our recruitment push. Now, we have a single website for our country and single pages for each local department. Some of the departments, if they do have another website, link to their specific website from their central page.
The site was built on WordPress, and Imagine also included social media integrations for the individual departments to link to their social media accounts. They also provide ongoing maintenance of the central site, alerting us to problems and investigating problems that we send to them.
They helped us consolidate our central branding without sacrificing each individual department’s branding. This required them to understand the semantics and differences of each department, so it was like having eight different clients. No one department does something the exact same way as another. They had to be flexible and grasp what we do.
Now, the website as a mechanism for us to push recruitment without having to worry about things falling between the cracks. People can pick a specific department to apply to by going to the central website and then getting to pushed to the one either closest to them or that they like the most.
What is the team composition?
We’ve worked with two people. One was a point of contact that was the master of deciding the look and feel, and the other person executed on those ideas.
How did you come to work with Imagine?
I volunteer for one of the individual departments, and we used Imagine to design our specific website. When our central organization needed a web partner, I recommended Imagine, since they already knew our work and I already knew their quality.
How much have you invested with them?
We’ve spent $25,000–$50,000 so far.
What is the status of this engagement?
We’ve been working together since April 2015.