What was the scope of their involvement?
We provided Imaginary Cloud with access to our platform. We asked them to use it as though they were end-users and to identify any problems. They did that for the first two weeks, during which time they only got back to us with 1–2 questions.
We had a meeting after that, where they presented a document with 60–65 suggested improvements that were organized by ease of implementation. They exposed both simple and more profound problems, all of them centered around our main goal of increasing usage. All issues were divided by habit formation, navigation, readability, visual aesthetics, responsiveness, how critical they were, and their level of impact.
Imaginary Cloud also provided a list of potential ideas, such as new features. It was a detailed report with a lot of ideas for us to work on in the next six months.
What is the team composition?
Their head of design acted as our project manager, and we worked with one of their designers on the details.
How did you come to work with Imaginary Cloud?
Tiago (CEO) is a member of Startup Lisboa, and I met him there four years ago. I learned about his work and talked to him about the startup business. I received an email from another company at one point offering UI/UX auditing services, and I liked the concept. I contacted that company as well as Imaginary Cloud, and we liked Imaginary Cloud’s proposal the best.
How much have you invested with them?
The cost was close to €20,000 (approximately $23,700 USD).
What is the status of this engagement?
We worked with Imaginary Cloud between June–July 2020. The whole collaboration lasted 4–5 weeks.
The client was pleased by Imaginary Cloud’s delivery of a comprehensive UI/UX audit and plans to re-engage them for future work on the platform. Their suggestions garnered positive feedback from end-users. The team was flexible to scope changes and ensured the deliverables met the client’s needs.