How did you come to work with Illustria?
Illustria reached out to our Chief Executive Officer, and he had forwarded their message to me. I was actually very intrigued with the model and realized that there's no risk. We can try it for a month; if we don't like it, we can walk away. That was back in April and we've done many projects since then. I'd say I'm very pleased with the service.
I've worked with lots of agencies in the past, so I didn't really want to get locked in with one agency. At the outset of starting to build the marketing department, it was hard to foresee exactly what I would need, so it was nice to have a resource on demand. I also like the fact that Illustria has an entire team of designers, whereas in an agency you might get assigned to one or two.
In this case, there's lots of talented people there that could potentially handle our work. You get a variety of experiences and a variety of styles. I like that.
My experience working with agencies is that you can give them lots of direction but they're still going to spend the first two rounds doing what they want to do, they want to be value add. I get that, but that's not always what I want. Illustria, is much more comfortable in taking the input that I give them. I'll write copy, give wire frames and design references.
I want to get the ball as far down the field as I possibly can before I hand it over to them, so that they can take the ideas, polish them, refine them, and then still add value. They don't just take the order. They add value to the piece that I want value added to and then give it back. So far that's worked really well.
Could you provide a sense of the size of this initiative in financial terms?
I would say over $10,000 less than $50,000.
What is the status of this engagement?
We will continue this partnership.