In terms of results, can you give any particular examples that indicate the effectiveness of his work?
He worked with us on a campaign called 180 Million Americans, which is an American public media campaign. [The goal of the campaign was] to remove federal funding for public media. He designed the site. The goal was to get as many people signing as possible. We achieved about 53 percent. The design and really the aesthetics and sort of how they were pushing people really resulted in a phenomenal number of people visiting the site and signing up to pledge their support for American public media. That’s one of the big win projects he was on.
Also, with the EatFresh website, I think they’re getting about 16,000 unique hits at the moment per month. Really the only publicity has been through some of the food bank organizations and then from some of the bus posters and materials that Chuck designed. I’ve actually had people I’ve shown the site and they’ve said, “Oh, I saw that,” so he’s definitely good at brand recognition, because you can definitely see those results with people really recognizing some of the elements that he’s put in there.
Is there anything unique or special about him compared to other companies or other designers that you’ve worked with in the past?
I think Illusio Design's overall commitment and attention to detail, and that they are a real pleasure to work with are a few of the best things about them. The other thing I really like about him is that even if there’s a problem, Chuck will stay with you to work out the problem. We all know that Web projects aren’t without their hiccups. I always tell my clients we expect there to be problems, and what I really love about Chuck is his commitment to stay the course and if necessary to find creative ways to resolve issues. I think that’s a huge skill. Sometimes when the going gets tough, people can sometimes sort of peel away, and he definitely doesn’t do that.
Looking back on the work that he’s done, is there any area that you think that he could improve on or that you would do differently?
No. I don’t know that there’s anything that comes immediately to mind.