What was the scope of their involvement?
The video features drawn animations and music, and is a video that is explanatory for this special occasion. We had to put 25 years of German and Polish politics into a two-minute video, which was a challenge. The information was written by us because it contained all the political facts, and we gave all this information and text to Ikona. They worked on the visualization of the text and the message we were trying to get across. The challenge for us was to focus on the most important information and bring this into the short animation drawn by one of Ikona’s artists.
We asked for both a Polish and German version. The voiceover voice had to be provided for both the Polish and German versions. The animation was such a success, that we asked Ikona to create an English version. Other embassies around the world also requested several of their own languages.
The timing of the completion of the project worked out very well. There was a meeting with the state secretaries of Poland and Germany in Warsaw, which was the beginning of the celebration of this special year, and we were able to launch the video there.
How did you come to work with Ikona?
I had asked my colleagues in Poland if they knew of an agency we could work with. We were looking for a young and creative team, who could think out of the box.
Ikona had completed projects for other institutions in the city and had a good reputation. We contacted them and asked them if they would be willing to work on this project. As per our regulations, we had to ask other companies and compare offers. All in all, the best offer was from Ikona, not only in terms of price, but professionalism.
The chairperson from Ikona came to Krakow, which is at least a three-hour drive, for our first meeting just to introduce himself and the company. He explained what the company stands for and his ideas. We brought Ikona on board to work on this project with us because they seemed like the perfect partner.
How much have you invested in them?
We spent around 2,000—5,000 Euro.
What is the status of this engagement?
We started working together in February 2016, and the project was completed towards the end of March 2016.