Ikon Digital Media

BACKGROUND

Please describe your company and position.

I am the Ecommerce Senior Manager of Wellspring Consumer Healthcare

Describe what your company does in a single sentence.

Over-the-counter consumer healthcare manufacturer. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Ikon Digital Media to accomplish?

• Help grow our topline sales
• Help bring more brand awareness

SOLUTION

How did you find Ikon Digital Media?

Solicitated Email

Why did you select Ikon Digital Media over others?

• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from Ikon Digital Media were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Full-service affiliate program management
• Dedicated account management team
• Commission structuring
• Program compliance
• Affiliate communication
• Affiliate recruitment
• Affiliate optimization
• Program terms management and enforcement
• Weekly status reports
• Monthly KPI reports

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Direct growth in sales via commission. Product in more publications for brand awareness. Getting it in front of influencers / social media.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, they are very on top of everything. Almost to the extent they run everything without needing input from our team internally which is very nice for how lean we are. Everything has a fast turnaround and the team is great about communication.

What was your primary form of communication with Ikon Digital Media?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They have created a service that we know there is untapped potential but didn't have time to tackle internally. They have a great network and experience in what is legitimate and what is not. They grew the program exponentially in the months we have worked with them.

Are there any areas for improvement or something Ikon Digital Media could have done differently?

None.

BACKGROUND

Please describe your company and position.

I am the CEO of Nutrient Survival

Describe what your company does in a single sentence.

At Nutrient Survival, we believe food should free you, not fail you - that's why we make the world’s most nutrient-packed food using a patent-pending combination of 40 essential nutrients for long-lasting, top shelf, delicious food that will ensure you and your family can endure during times of stress, and thrive every day.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Ikon Digital Media to accomplish?

• Deliver exponential revenue growth
• Build the brand authenticity and authority
• Do it all very efficiently

SOLUTION

How did you find Ikon Digital Media?

Outreach

Why did you select Ikon Digital Media over others?

• Great culture fit
• Company values aligned
• Competence

How many teammates from Ikon Digital Media were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We hired IKON to turn around our beleaguered affiliate marketing situation.  After a fast start building relationships with a few strategic affiliate parters, our business had stalled.  We did not have the capacity or the competence to grow, much less maintain our affiliate share of our business.  We needed someone who knew affiliate marketing, and as importantly knew our space.  

While we had a good handle on the handful of strategic content partners, we knew we were lagging with other important areas like technology, shopping, loyalty and broader content.  IKON needed to restore growth, build authenticity and authority, and do it all very efficiently. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Rocket man results!

• Sales up +95%
• Orders up +90%
• ROAS above $7 up +25%

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Some of the finest project management we've experienced. They have outstanding strategic planning, account management, communication, and results. Couldn't be happier.

What was your primary form of communication with Ikon Digital Media?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Quickly learned our business and situation, then put things in motion to deliver stellar results in short order.  Most agencies promise results but IKON delivers.

Are there any areas for improvement or something Ikon Digital Media could have done differently?

IKON overdelivered expectations.

BACKGROUND

Please describe your company and position.

I am an Executive of Atlantis Nutrition

Describe what your company does in a single sentence.

We are an E-commerce dietary supplement company

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Ikon Digital Media to accomplish?

• To help us grow our affiliate revenuves

SOLUTION

How did you find Ikon Digital Media?

Referral

Why did you select Ikon Digital Media over others?

• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Ikon Digital Media were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Program Structuring and Deep Audit:

• Conducted a comprehensive audit of the existing affiliate program.
• Ensured the Atlantis Nutrition Levanta program was structured for success and positioned to scale.

Affiliate Recruitment:

• Recruited top-tier affiliates focusing on content, editorial, and lifestyle affiliates.
• Created and managed an affiliate target list aligned with client goals.
• Developed a recruitment pipeline and onboarding timelines.
• Drove negotiations of new contracts and business terms with large affiliates.
• Participated in industry events to identify and recruit new partners.

Commission and CPA Structuring:

• Revised commission rates to ensure they were suitable per affiliate and product/SKU to maximize growth and profitability.
• Provided data-driven commission guidance

Affiliate Relationship Management:

• Maximized affiliate relationships and performance through 1-to-1 optimization efforts.
• Provided ongoing support for affiliate onboarding and activation into client programs.
• Drove negotiations and managed business terms with large affiliates.

Program Management and Optimization:

• Delivered full-service channel management, including account management and client program development.
• Provided creative recommendations and guidance.
• Managed text links, program compliance, and technical integrations.
• Aligned marketing and product calendars with affiliate activities.

Performance Analysis and Reporting:

• Offered live-time reporting and access to a data intelligence dashboard.
• Conducted weekly program status and performance updates, along with quarterly projections.
• Analyzed data to identify trends and provided recommendations to reach client goals.
• Affiliate Optimization

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Mike & Ikon Digital increased our Affiliate network revenue by 300% while staying profitable! They onboarded a ton of new affiliates which are now driving eyeballs and traffic to our listings.  Their communication cadence is great! they are there if you need them but they don't bug you or overwhelm you with data, emails, questions etc

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• Everything was delivered on time.  
• They were prepared for every weekly meeting.
• The reports were always incredibly detailed.  
• They listened to all concerns and made adjustments accordingly!

What was your primary form of communication with Ikon Digital Media?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Ikon Digital Media went above and beyond and had a personal touch. They tailor their messaging and strategy to you.

Are there any areas for improvement or something Ikon Digital Media could have done differently?

no

BACKGROUND

Please describe your company and position.

 I am the Vice President of an ecommerce company 

Describe what your company does in a single sentence.

We are an online retailer of Outdoor Apparel and Gear

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire IKON Digital Media to accomplish?

• Generate more brand awareness through content and influencer partnerships
• Drive more traffic and sales through our affiliate programs
• Help us improve our attribution with coupon affiliates
• Increase our ROAS in the affiliate channel
• Help us implement better commission rates

SOLUTION

How did you find IKON Digital Media?

Referral

Why did you select IKON Digital Media over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from IKON Digital Media were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We hired Ikon Digital Media to manage and grow our affiliate program. The expectation was that their team would manage our program in its entirety to free up our team to focus on other initiatives. 

We needed recruitment of more top-tier content affiliates and publishers, which was challenging for our team to accomplish given the limited experience and bandwidth. We required in-depth reporting and analytics at a regular cadence to understand our ROAS and where we were missing the mark. 

Ultimately, the goal of the partnership was for the team at Ikon to grow our affiliate sales effectively and increase our ROAS.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Ikon was able to double our affiliate revenue within five months of partnering. They outlined a clear growth strategy and got to work quickly to accomplish our mutual revenue growth targets. 

Additionally, they recruited nearly 80 new partners to our program, most of which generated sales in the first few months. They also worked with our current affiliates to promote our brand and drive traffic and sales quickly. Our ROAS has grown from 4x to 11x in the first five months. 

We've also seen increased conversion rates and average order values.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

All items were delivered on time, and projects were completed on time. The team is very communicative and transparent. They would address our needs promptly, and we've never had to follow up with things slipping through the cracks.

What was your primary form of communication with IKON Digital Media?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their experience working with brands in the Outdoor industry and ability to understand our target audience. They were able to deliver actual results via new customer acquisition, which no other agency has been able to do as well. Their communication and reporting capabilities are very impressive. 

We've been impressed with their workmanship and attention to detail.

Are there any areas for improvement or something IKON Digital Media could have done differently?

Nothing comes to mind

BACKGROUND

Please describe your company and position.

I am the E-Commmerce Manager of a swimming products company

Describe what your company does in a single sentence.

Aptly named because 70% of the earth is covered in water, we make products that empower swimmers to achieve their personal bests.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Ikon Digital Media to accomplish?

• Improve Affiliate Marketing Program

SOLUTION

How did you find Ikon Digital Media?

Cold Email

Why did you select Ikon Digital Media over others?

• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Ikon Digital Media were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Ikon is working with us in an ongoing capacity to manage our affiliate network through the acquisition of quality content and technical afflilites, the nurturing of relationships with key partners and growth of the overall program and contributing affiliates. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

It's an ongoing project. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Very responsive, easy to work with. We have been very happy with the team. 

What was your primary form of communication with Ikon Digital Media?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

NA.

Are there any areas for improvement or something Ikon Digital Media could have done differently?

no

BACKGROUND

Please describe your company and position.

I am the CEO of WiseFire Brands

Describe what your company does in a single sentence.

Ecommerce in the personal care space

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Ikon Digital Media to accomplish?

• Increase affiliate sales

SOLUTION

How did you find Ikon Digital Media?

Cold Outreach

Why did you select Ikon Digital Media over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Ikon Digital Media were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We needed help managing affiliates and increasing the number of productive affiliates.  Bottomline: Increase affiliate revenue.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• # of active affiliates
• $'s generated by affiliate activity

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Ikon Digital Media is very communicative.  We've met over zoom regularly and also communicate via slack.  They send a metrics update every week to show progress.  

What was your primary form of communication with Ikon Digital Media?

Email or Messaging App

What did you find most impressive or unique about this company?

We needed help managing affiliates and they have strong experience doing just that.  They leverage the available tools and also have been very effective creating off-platform direct relationships with high performing affiliates. 

Are there any areas for improvement or something Ikon Digital Media could have done differently?

None that come to mind

BACKGROUND

Please describe your company and position.
I am the Manager of an ecommerce company.
Describe what your company does in a single sentence.

Sock Manufacturer

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire IKON Digital Media to accomplish?

• Brand awareness
• Increase sales

SOLUTION

How did you find IKON Digital Media?

Online Search
Why did you select IKON Digital Media over others?

• High ratings
• Pricing fit our budget
• Company values aligned

How many teammates from IKON Digital Media were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Grow our affiliates

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Growth of sales
• growth of active affiliates

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Mike and Hilary are amazing to work with. They always deliver items on time and quickly answer our questions.

What was your primary form of communication with IKON Digital Media?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Love that they are affiliated with Avantlink, and it is obvious that they know their stuff!

Are there any areas for improvement or something IKON Digital Media could have done differently?

None that we have noticed!