Ikana Business Solutions

BACKGROUND

Please describe your company and position.

I am an executive Mainstream General Trading Company

Describe what your company does in a single sentence.

Software design and development for innovative mobile apps that enhance daily life and solve social challenges.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Ikana Business Solutions to accomplish?

• Create and maintain a website and blog, ensuring regular content updates and SEO optimization to enhance brand presence and engagement.
• Content creation and management for MailChimp email templates, including automated email sequences, and overseeing email marketing campaigns​.
• Develop a comprehensive marketing strategy and content creation plan.
• Provide ongoing consultancy for Facebook and Instagram marketing, ensuring compliance with platform policies and optimizing content and audience targeting.
• Support lead generation and increase organic growth through social media marketing, SEO, and Google Ads optimization.

SOLUTION

How did you find Ikana Business Solutions?

Referral

Why did you select Ikana Business Solutions over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Ikana Business Solutions were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Ikana Business Solutions was hired to provide comprehensive marketing and business development services for two of our projects.

Their scope of work included:

• Developing a 360-degree marketing strategy, which involved conducting a competitive study, market positioning, audience targeting, and platform selection.
• Managing social media marketing, ensuring compliance with platform policies, and optimizing content for targeted audiences.
• Creating content for ads, blog posts, and email marketing, including designing and managing automated email sequences and MailChimp templates.
• Providing SEO and Google Ads services, including keyword research, ad campaign optimization, and driving organic growth.
• Overseeing the creation and maintenance of the website and blog, ensuring regular content updates, and optimizing for SEO to increase engagement and lead generation.

In addition, they managed content creation for another project, producing monthly social media posts, including videos, stories, and reels, and ensuring content localization where necessary. Their efforts focused on SEO optimization, content scheduling, and boosting organic reach through targeted strategies on social media.

Overall, they played a key role in our digital marketing strategy, ensuring all efforts were aligned with business goals and industry best practices.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We’ve noticed an increase in our social media presence. Engagement across platforms has improved, and Ikana's content strategy has helped us maintain consistent visibility.

In addition to social media, Ikana did a great job with our website and blog maintenance and ensuring smooth operations. They also managed our email messaging effectively, creating well-crafted automated email sequences and campaigns.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Ikana Business Solutions consistently delivered on time, ensuring that all tasks were completed as scheduled. Their project management was efficient, with transparent and active communication throughout the process. They were responsive to our needs, addressing any concerns quickly and adjusting strategies based on our feedback. This level of communication made the collaboration smooth and ensured that we stayed aligned on goals and deliverables.

What was your primary form of communication with Ikana Business Solutions?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed me the most about Ikana Business Solutions was their ability to accommodate my specific needs, despite being based in India and not being native Arabic speakers. They went above and beyond to design and translate all of the content into Arabic to ensure it resonated with my target audience. Their dedication to understanding and meeting our cultural and linguistic requirements is truly remarkable, and it has made our collaboration smooth and effective.

Are there any areas for improvement or something Ikana Business Solutions could have done differently?

None. I was fully satisfied with their work and have no suggestions for improvement.

BACKGROUND

Please describe your company and position.

I am the Managing Director of a hospital chain

Describe what your company does in a single sentence.

It's a chain of hospitals providing quality healthcare services

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Ikana Business Solutions to accomplish?

• Increasing walk-ins in the hospital through digital efforts
• Creating a brand image for our hospitals as industry leaders in the region

SOLUTION

How did you find Ikana Business Solutions?

Referral

Why did you select Ikana Business Solutions over others?

• Good value for cost
• Referred to me
• result-oriented

How many teammates from Ikana Business Solutions were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We hired Ikana Business Solutions because we wanted to build a digital presence for our organization that was trustworthy, consistent, and in sync with our values and work. We went for their Go Organic plan.

Ikana started by creating a marketing strategy document and a Marketing Execution Roadmap to lay down a 6-month plan for us to increase walk-ins and build our online reputation. An important input here was the market positioning that the team came up with to deal with the dilution of our brand name by unavoidable attrition.

Ikana created all the digital content right from images, videos, and copy for social media- Instagram, Facebook, and our website. The project included complete social media management of all accounts. We get the most leads from Google so the project involved optimization of our website and Google My Business listings for increasing traffic and to enhance local discovery. 

The key deliverables were:

• Marketing Strategy and Positioning Document
• Marketing Execution Roadmap
• Social media content creation- graphics, videos, testimonials, etc.
• Social media management
• SEO content creation
• SEO optimization (on page, off page and technical SEO)
• Optimization of all listing accounts like Google My Business, Just Dial, etc.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Ikana helped us rank in the first 5 listings for 12 primary department keywords 
• We saw a jump in our website traffic, especially for our Cardiology, Gynaecology, and Trauma care units by over 40% compared to our previous traffic.
• The website optimization also led to better conversion rates on "Booking Appointments" via the website and phone calls nearly two-fold.
• Our social media accounts are now active and have 10 times more engagement and interaction from our audience.
• The total number of interactions from our search results also went up. We have 1.5 times more people asking for directions, 3 times more people calling us, we have activated our messaging features and are able to connect with people directly for their queries.
• We increased the visibility of our offers and packages 5 times because of the increased reach and attention on our listings and Google.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Communication was perfect-one of the things that I was impressed by during the entire length of the project. The team was prompt and available whenever we needed them or had any inputs and doubts. We were designated a team lead and he was excellent at understanding our needs, and communicating and getting the right deliverables on time. 

The team was calm, prompt and always ready for brainstorming when we were unable to provide information from our end. They also handled the specific requirements for the heathcare industry in India regarding advertising very well and were always open to feedback and executing it. Our feedback was always heard by the team.

What was your primary form of communication with Ikana Business Solutions?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Result-driven. 

Their main focus is on helping your business grow and they approached the project in the same way too. I hadn't just hired a marketing agency, I had added a wing to my organization focused on helping my business grow. Their pricing model also reflected this mindset and I was thoroughly impressed.

The team was focused on bringing real value and therefore was always working on things that would bring an impact an our traffic and our brand image. They are very hands-on, filled with great ideas, and are good at what they do. 

Are there any areas for improvement or something Ikana Business Solutions could have done differently?

Yes, I think there's always a scope for improvement. 

Ikana focused a lot on strategy and positioning at the starting of the engagement and therefore, there weren't any immediate deliverables after the initiation of the project. Later I came to realize the importance of the market positioning and research they conducted as our entire marketing effort was according to the new market positioning.

I advised Ikana to explain this part of the process in more detail so that we could have understood its importance and not caused any hindrance in their research work. That being said, we did inform our project manager about this, and the process was comprehensively conveyed to us by him. So no harm done.