We build authentic brands.

Headquartered in the heart of sunny San Diego, Ignyte is a different kind of branding firm. We specialize in brand strategy, identity and storytelling, offering a unique range of expertise under one roof. Our purpose is to help companies discover their authenticity, and leverage it to create brand stories that engage and inspire. We believe that when it comes to brands, nothing is more essential than authenticity. It’s where purpose, integrity, and passion are born.

 
$10,000+
 
$150 - $199 / hr
 
10 - 49
 Founded
2013
Show all +
San Diego, CA
headquarters
  • 2251 San Diego Avenue, Suite B200
    San Diego, CA 92110
    United States

Portfolio

Medvantx Rebranding Image

Medvantx Rebranding

INDUSTRY
Direct-to-Patient Pharmacy

 

PROBLEM

One of the largest independent pharmacy platforms in the U.S., Medvantx was looking to better position its brand amidst tectonic industry shifts. The company sought more clearly articulated messaging, as well as a bold, new identity and website.

 

SOLUTION

Research showed that

Medvantx was viewed as precise, flexible and responsive, but customers were unaware of the breadth of its offerings. We worked to redefine the brand’s innovative service platform and crafted a narrative around “Redefining Pharmacy.” A clean, modern identity and dynamic website featuring video and motion graphics embody the new brand’s agile, intelligent personality.

 

SERVICES

Research

Strategy

Identity

Stationery

Collateral

Website

Copywriting

Iconography

Photography

Rollout

GoodLife Branding Image

GoodLife Branding

INDUSTRY
Reverse Mortgage

 

PROBLEM

A reverse mortgage company, Traditional Mortgage Acceptance Corporation (TMAC) came to Ignyte in need of a new name and identity. The company wanted a fresh new brand that catered to an audience of retirement-aged homeowners.

 

SOLUTION

After a meticulous naming process including

competitive research, multiple rounds of ideation, and preliminary trademark screening, Ignyte hit upon the concept GoodLife, a nod to the brand’s ultimate value proposition for an audience looking to unlock the equity in their homes. The trustworthy visual identity that followed combines an aspirational avian icon with an optimistic, serif wordmark.

 

SERVICES 
 

Naming

Identity

 

Reibman Rebranding Image

Reibman Rebranding

INDUSTRY
Accounting

 

PROBLEM

Reibman & Company was a tax-focused accounting firm for high-net-worth clients. The company sought a modernized brand experience to accomplish goals around awareness and recruitment. It needed a brand that was better aligned with its sophisticated audience.

 

SOLUTION

We began the Reibman

rebrand by dropping “& Company” from its name. The simplified moniker served as the basis for a reimagined identity that is sophisticated yet very human. This brand personality inspires a website featuring custom photography, parallax scrolling, and uniquely engaging animated elements. A comprehensive stationery and signage system round out the Reibman brand.

 

SERVICES 
 

Identity

Stationery

Collateral

Website

Copywriting

Iconography

Photography

Thermal Rebranding Image

Thermal Rebranding

INDUSTRY
Investment & Digital Marketing

 

PROBLEM

A new brand looking to leverage the deep expertise of its founders, Thermal offered a unique combination of investment and marketing services. The company sought a bold new name, confident positioning, and a website that captured its unique approach.  

 

SOLUTION

To meet

the needs of budget and timeline, we deployed a streamlined strategic approach resulting in a brand positioned around the big idea of “Fueling Ambition.” The upshot of a meticulous naming process, Thermal was hit upon to vividly embody this positioning. An inspired identity and thoroughly modern single-page website complete a brand experience that is driven, intelligent, attractive, and boutique.

 

SERVICES 

Strategy 

Naming

Identity

Website

Copywriting

Iconography

Photography

Growth Marketing Conference Rebranding Image

Growth Marketing Conference Rebranding

INDUSTRY
Conference

 

PROBLEM

Growth Marketing Conference (GMC) is the leading globally focused event for B2B and B2C growth marketers. The company sought to update its brand experience with an identity, website and collateral that better promoted its many global events to a marketing savvy audience.  

 

SOLUTION

The new

GMC identity is defined by a signature green hue, evoking progress, prosperity and clarity. The geometric leaf symbol further conveys the “growth” that is so central to the brand. The GMC website was strategically built to capture event registration while showcasing speakers, sessions and workshops. Branded imagery, custom iconography, and dynamic rollovers bring the website experience to life. 

 

SERVICES 
 

Identity 

Collateral 

Website 

Copywriting 

Iconography 

Photography 

Brand Guidelines

Vector Branding Image

Vector Branding

INDUSTRY
Outdoor Media

 

PROBLEM

A New York-based agency specializing in out-of-home advertising and other outdoor media, Vector had long outgrown its reputation as “the double decker bus company.” The company came to Ignyte looking for an updated brand that could take it into the future. 

 

SOLUTION

Research revealed

Vector’s key strengths to be its market coverage, inventory, and the relationships between its team and customers. Strategy resulted in a revitalized and cohesive brand centered on the big idea “Tell Better Stories.” A fresh, dynamic identity confidently evokes the brand’s buoyant personality, while a website driven by vibrant video and imagery captures an innovative media platform.

 

SERVICES 

Research

Strategy

Identity

Stationery

Collateral

Website

Copywriting

Iconography

Photography

Rollout

Baker Mountain Guides Image

Baker Mountain Guides

INDUSTRY
Outdoor

 

PROBLEM

A Washington-based, family-owned and operated mountain guiding company Baker had outgrown their brand and sought to reposition themselves for the future. The goal was to boldly differentiate the brand as the number one guiding company in the northwestern United States and

beyond.

 

SOLUTION

Research showed that Baker’s customers most valued learning and the fellowship of the company’s guides. We positioned the brand as the premier guiding company in the region with value propositions including exploration, knowledge, and highly personalized service. A bold identity and vivid, inspiring website evoke a brand personality that is rugged, encouraging, knowledgeable, and approachable.

 

SERVICES 

Research

Strategy

Naming

Identity

Stationery

Collateral

Website

Copywriting

Iconography

Photography

Rollout

Intersection Rebranding Image

Intersection Rebranding

INDUSTRY
Commercial Real Estate

 

PROBLEM

A fast-growing company found it had outpaced its current brand. To correct marketplace perceptions and chart a course for continued growth, the brand needed a reimagining of its positioning, name, identity and website.

 

SOLUTION

Research revealed that brand strengths included deep

industry knowledge and a reputation as a trusted advisor. Positioning was centered on the big idea “Driven by Integrity.” The new brand name, Intersection, evokes the coming together of both ideas and commercial streets. The new brand came to life through a comprehensive and integrated redesign of identity, website and marketing collateral.

 

SERVICES 
 

Research

Strategy

Naming

Identity

Stationery

Collateral

Website

Copywriting

Iconography

Photography

Rollout

Reviews

Sort by

Branding, Web Dev and Design for Boutique Accounting Firm

"I couldn't be happier with their work."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Aug. 2018 - Mar. 2019
Project summary: 

Ignyte developed a website for the client and facilitated rebranding for the company. This work included designing a new logo and integrating the new brand into the website and print materials.

The Reviewer
 
1-10 Employees
 
San Diego, California
Managing Director, Boutique Accounting Firm
 
Verified
The Review
Feedback summary: 

Through their exceptional project management, Ignyte delivered a website and brand that represents the client well. Their work increased the company’s digital presence and impressed current clients and colleagues.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the managing director of a boutique accounting firm. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Ignyte?

We needed a website for recruiting purposes and to attract clients. We also decided to do some rebranding. 

SOLUTION

What was the scope of their involvement?

Ignyte designed and developed our entire website from scratch. They also managed our rebranding campaign from designing a new logo to select a color scheme for our website.

For the rebranding project, they sent us a questionnaire with prompts about who we are, who our audience is, and who our competitors are. It was a powerful exercise that led to productive rebranding. This included creating stationery, business cards, letterhead, and other print materials with the new brand. 

What is the team composition?

I believe the team was compromised of about six or seven people. My main points of contact were Brian (Founder & CEO, Ignyte), Jouliette (Project Manager, Ignyte), and Sarah (Senior Graphic Designer, Ignyte). Jouliette went on maternity leave halfway through our project so we were assigned another project manager, Elina (Project Manager, Ignyte). 

How did you come to work with Ignyte?

I found them through a friend who had a website created by Ignyte. 

How much have you invested with them?

We’ve spent over $30,000 on this project. 

What is the status of this engagement?

The project took place from August 2018-March 2019. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

I couldn’t be happier with their work. I was hesitant to make this change, but I’m so happy that Ignyte helped me make the decision that was right for my business. The feedback from my colleagues and clients has been wonderful. 

How did Ignyte perform from a project management standpoint?

Jouliette organized most of the project management at the outset and she made sure to keep the project moving forward. We mostly communicated via email and with regularly scheduled conference calls. 

What did you find most impressive about them?

They were always on top of it. There wasn’t any stagnation in the project, I felt like we were always making progress. 

Are there any areas they could improve?

No, they did everything I could’ve asked of them. 

Do you have any advice for potential customers?

Listen to what they say and pay attention because they know what they’re talking about.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

New Website & Rebrand for Local Healthcare Nonprofit

"The team had a great ability to understand and emphasize features that hold value to our patients and stakeholders."

Quality: 
5.0
Schedule: 
4.5
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Sept. 2018 - Sept. 2019
Project summary: 

Ignyte guided a nonprofit healthcare organization through a comprehensive brand overhaul. The project included a new logo, color scheme, and general visual identity updates. The team also rebuilt the website.

The Reviewer
 
501-1,000 Employees
 
San Diego, California
Steven Hallas
Data Analyst, Neighborhood Healthcare
 
Verified
The Review
Feedback summary: 

The increased functionality and design quality of the website Ignyte built makes it easier than ever for patients to access healthcare. Internal and community stakeholders alike are thrilled with the refresh. The team is talented, creative, and extremely reliable.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I work for Neighborhood Healthcare Organization, a non-profit community health center that focuses primarily on underinsured and uninsured patients. At the time of our partnership with Ignyte, I was an operations management assistant.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Ignyte?

Following a change in leadership, we began focusing on increasing our visibility and patient volume. To do so, we needed a complete brand overhaul.

SOLUTION

What was the scope of their involvement?

Ignyte began by conducting market research on how patients, staff, board members, and community stakeholders viewed our brand, both in positive and negative terms. 

With that information, they presented us with a brand brief. From there we worked together to create a new logo design, color scheme, and slogan, as well as updated statements of mission and values.

The team also reconstructed our website on Wordpress to match the rebrand. 

What is the team composition?

Our primary contact was Elina (Project Manager, Ignyte), though we worked with Brian (CEO, Ignyte) and Doug (Senior Creative Writer, Ignyte) as well.

There was also another team member who supported us throughout the website development project. 

How did you come to work with Ignyte?

We reached out to a few companies and ultimately decided to partner with Ignyte.

How much have you invested with them?

We spent at least $150,000 on the project.

What is the status of this engagement?

The rebrand lasted from September 2018-September 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We’ve received really positive feedback from both patients and staff about the rebrand. We hadn’t changed any of our material in years, and everyone was excited to see how well the final product turned out.

Both the design and functionality of our website have increased exponentially, and our patients are able to find providers and locations with much more ease. On the backend, it’s now much less complicated for us to do any updates or edits.

How did Ignyte perform from a project management standpoint?

Ignyte was excellent. There were times when they kept better tabs on the project than we did, and the team had a lot of patience with us throughout any issues in the timeline. They did an excellent job of holding themselves accountable and meeting deadlines.

What did you find most impressive about them?

Ignyte’s work is extremely thorough. They were able to look at our company through fresh eyes and come up with aspects of our brand we’d never considered. 

The team had a great ability to understand and emphasize features that hold value to our patients and stakeholders.

Are there any areas they could improve?

There were times when they were probably too patient with us, but that’s more of a positive than a negative.

Do you have any advice for potential customers?

Set your expectations for what you want at the beginning of your engagement. If we ran into any conflicts during our project, it was mostly due to different understandings of our vision for the project.

5.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Rebrand for Investment Advisory Firm

“It’s rare to see both creativity and organization, but their team exceeded at both.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Oct. 2017 - May 2018
Project summary: 

Ignyte rebranded the logo and website for an investment advisory firm. Using WordPress, they transformed the outdated site into a modern, single-page solution. They also updated relevant documents.

The Reviewer
 
1 - 10 Employees
 
Los Angeles, California
Managing Partner, Financial Services Company
 
Verified
The Review
Feedback summary: 

The new website and logo have rejuvenated the partner’s brand. With an enhanced UX, information is now clearly conveyed. Illustrating creativity, the team’s visual selection are site highlights. The project was completed on time and overall communication was effective.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the marketing partner at an investment advisory firm.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Ignyte?

Our existing website was created 10 years prior and needed to be updated.

SOLUTION

What was the scope of their involvement?

Ignyte refreshed our website using WordPress. We provided them with materials and visuals. Then, they completed the upgrade. This included a rebrand of our logo. The product itself transformed into a single-page website. Their team also updated all of our materials, fact sheets, and brochures.

What is the team composition?

I initially worked and discussed the project with Brian (Founder, Ignyte). Our project manager was Jouliette (Project Manager, Ignyte). She was excellent and thorough in moving the project along. We also worked with Elina (Project Manager, Ignyte).

How did you come to work with Ignyte?

They were highly regarded, referred to us by other individuals in the industry.

What is the status of this engagement?

The project ran from October 2017–May 2018. We’ve since given them the responsibility to create an additional website and email marketing templates.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The new website allows us to convey our services better. It’s more helpful for clients and has an all-around enhanced UX. Ignyte did a great job with the visual aesthetic of the site, especially with colors and photography. Our brand is refreshed, and we’ve improved as a business because of it.

How did Ignyte perform from a project management standpoint?

From the beginning of the project, everything was communicated well and put in writing. Throughout the process, the tasks were successfully completed according to our schedule.

We corresponded by phone and email. I found that they were very efficient at emailing, knowing the right reasons to reach out that way. We only got calls as needed, and that method was effective.

What did you find most impressive about them?

Their creative work is excellent. They were also very organized. As a financial service, we are happy when things continue moving forward. Ignyte did exactly that. It’s rare to see both creativity and organization, but their team exceeded at both. We were very lucky.

Are there any areas they could improve?

There isn’t anything that I can think of.

Do you have any advice for potential customers?

I would highly recommend them.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Rebranding for Experiential Marketing Company

“Throughout our work, it always felt like we were an important client to them.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
4.5
The Project
 
Confidential
 
May 2017 - Ongoing
Project summary: 

Ignyte provided a full-scale rebranding service to an outdoor marketing company, beginning with a creative ideation process and including design and development of a WordPress website and marketing materials.

The Reviewer
 
51-200 Employees
 
New York, New York
Luke Leonard
Director of Marketing, Vector Media
 
Verified
The Review
Feedback summary: 

The rebranding process and deliverables resulting from it satisfied all project requirements and have helped the client nearly double in size while cultivating an image as a modern and forward-thinking brand. The Ignyte team was extremely organized as well, delivering all milestones on time.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

Vector Media is an outdoor and experiential marketing company based out of New York City, and I’m the director of marketing.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Ignyte?

We hired Ignyte to help us with a rebrand, which included everything other than changing the name of our company.

SOLUTION

What was the scope of their involvement?

Ignyte helped us develop a new mission statement, a new purpose statement, a new logo, and a whole look for our company. Essentially, we needed to update all of our marketing material, including our website, both aesthetically and functionally. That meant designing and developing a new WordPress website with custom plugins that Ignyte developed for us.

They walked us through a whole brand identity discovery process so that we could establish a much clearer sense of identity in all of the places where a client or a business partner could potentially interact with our brand.

What is the team composition?

I communicated directly with about 5–6 members of their staff, but there were definitely additional team members working on the project on their end as well.

How did you come to work with Ignyte?

We came into contact with them through their social media advertising and decided after reaching out to them that they would be a good fit for our company.

What is the status of this engagement?

The project started in May 2017 and we work with them on an ongoing basis.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our company has doubled its revenue in the last two years, and while it’s obviously difficult to attribute that entirely, a good amount of that success is definitely thanks to the improvements made by the Ignyte team. We receive a lot more interest from other companies reaching out to work with us because they perceive our brand as modern.

How did Ignyte perform from a project management standpoint?

Their team is incredibly efficient and organized. They communicate about everything and were always meticulous in recording those conversations in notes and making sure that we were set up to make the most out of all of those interactions.

What did you find most impressive about them?

Throughout our work, it always felt like we were an important client to them. They gave us a lot of attention and cared deeply about the success of our partnership, which I think is rare with a lot of larger marketing agencies.

Are there any areas they could improve?

They could probably make suggestions a little bit earlier on regarding elements of the scope that we encounter as we go that end up being additional costs. There was never anything that we found to be way outside what we expected, but occasionally we had to tack on expenses that we hadn’t factored in initially that would have been helpful to know about earlier.

Do you have any advice for potential customers?

You have to be very open to their process. There is extra work involved in the creative process of research and ideation, and the more you participate in that stage, the more you will get out of the project in the end.

4.5
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    Their strength is how organized they are.
  • 4.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
    They are incredibly thorough and specific.
  • 4.5 NPS
    Willing to refer

Branding, Naming, & Logo for Commercial Real Estate Group

“We communicated back and forth constantly, so the collaboration was virtually seamless.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Nov. 2017 - July 2018
Project summary: 

Ignyte worked together with a commercial brokerage company to rebrand their company from the ground up. They engaged in thorough identity and market research before developing a name, logo, and messaging.

The Reviewer
 
51-200 Employees
 
San Diego, California
Natalie Korn
Associate, Intersection
 
Verified
The Review
Feedback summary: 

The rebranding delivered by Ignyte has transformed the market presence of their client, allowing them to deliver a coherent story in their messaging and in doing so attract more institutional and well-established clients. Their team demonstrates good intuition and communication in all of their work.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

We are a vertically integrated commercial brokerage company headquartered in San Diego with offices around the west coast. My role at the time was as a marketing coordinator for the project with Ignyte.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Ignyte?

We knew that our brand, formerly called the Heritage Group, needed to be updated in a lot of ways. We needed a name change, but beyond that, we needed to define our values and present a more cohesive story behind our founding and who we are as a company.

SOLUTION

What was the scope of their involvement?

We started the project with a lot of internal and external research between our employees and clients in order to develop a stronger sense of our current brand position. They analyzed our competition and then led us through some workshops that really helped us think about our challenges as a brand and where we wanted to go.

From there, we distilled that research down into specific vision, mission, and value deliverables, and Ignyte turned that into a new logo and name for the company. They walked us through the process of launching that to the public and on our website.

What is the team composition?

They have a psychologist on their staff who worked with us on research interviews and a writer who provided more messaging work. We also worked with a project manager, a couple of designers and programmers, and their CEO.

How did you come to work with Ignyte?

I actually joined the company just after we selected them, but I do know that we interviewed a couple of branding companies, and I think we liked the organization and methodical approach that they demonstrated in the interview process.

How much have you invested with them?

In terms of hard costs for their services, we spent around $120,000.

What is the status of this engagement?

From the beginning of the project to when we launched the brand was about 9 months, from November 2017–July 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Anytime you make changes to an established brand, you’re going to have some negative blowback, but the response has been very positive overall. Just having the ability to tell a story behind our brand is a huge improvement from where we were before.

One of the main reasons we embarked on the project in the first place was to help us attract a more institutional type of client, and the improvement in our messaging has allowed us to do that in a way that we were not able to with our former brand.

How did Ignyte perform from a project management standpoint?

The Ignyte team was fantastic at intuitively and concisely integrating the research that they collected with messaging for our website and marketing pieces. We communicated back and forth constantly, so the collaboration was virtually seamless. I had a lot of questions, but they did a great job of keeping us on the same page and making sure we were always making progress.

What did you find most impressive about them?

I think the best aspect of working with them is just the culmination of everything about the personality and process that they apply to their work. We worked really well with them as people, and the way they led us through such a big change for us was incredibly helpful.

Are there any areas they could improve?

I think as someone doing a rebranding project for the first time, I could have benefited from a little more preparation on the costs and pitfalls to be aware of, but that’s not necessarily something I would blame on their team.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Branding & Web Design for Mountain Adventures Company

“We thought we knew what we wanted, but they helped us see what we actually needed.”

Quality: 
5.0
Schedule: 
4.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Sept. 2016 - Mar. 2017
Project summary: 

Ignyte designed a custom website and led a branding initiative (creating customer segments and detailed profiles) in order to increase online presence as well as establish brand identity and strategy.

The Reviewer
 
1-10 Employees
 
Bellingham, Washington
John Minier
Owner, Baker Mountain Guides
 
Verified
The Review
Feedback summary: 

Ignyte’s contributions helped promote newfound expansion, resulting in both growth and a continuing trend of exceeding targets. Their leadership challenged norms to encourage unconventional thinking around business models, providing guidance regarding the brand, customers, and overall objectives.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of Baker Mountain Guides. We provide mountain adventures and courses in the North Cascades, backcountry skiing adventures and courses, as well as rock climbing and avalanche education.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Ignyte?

We’d been fairly successful in our first few years of business, but found that we were falling behind regarding our web presence and brand quality. We’d built a nice website when we started, but we needed a brand refresh.

SOLUTION

What was the scope of their involvement?

Brian (Founder & CEO, Ignyte) offered me what I needed and not what I thought I wanted. His approach to branding and web design really distinguished Ignyte from others. Brian came to us with a really well thought-out process for how they approach branding. They also informed me about different aspects and steps involved: discovery phases, learning about your business, customer research (i.e., creating customer segments, detailed profiles), brand strategy, and brand identity.

From there, we were able to build a website with a good information architecture and targeted messaging for certain customer segments in a concise and effective way. We got what we wanted (i.e., the website), but also received something we really needed, which was the rebrand.

What is the team composition?

Brian was our first point of contact. We also worked with a copy editor who produced a lot of great content. I went back and forth with him a lot regarding which words to use and in what order. He put a lot of time and effort into thinking about what phrasing would be correct for certain things and was also very detail-oriented.

We also worked with one of their team members on customer research. She helped us come up with targeted customer segments that she could call, as well as helped identify questions we wanted to ask. She provided feedback and the results from that. We also worked with another team member on design who was very detail-oriented as well.

How did you come to work with Ignyte?

I called around, but most people just wanted to make our existing website look nicer. I knew I wanted more than just a new web template.

Brian was a client of ours who came up a few years ago and did a climb with us. I talked with him about branding while we were climbing. I contacted him when we started considering this project to see if he knew anyone who did websites, not knowing he did them himself. I talked to him a lot and decided to move forward with him on the brand refresh as well as the custom website.

How much have you invested in them?

We spent $70,000 for the brand refresh and web redesign.

What is the status of this engagement?

We started working with them in September 2016 and completed the project in March 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

In order for any other business aspects, elements, or marketing plans to be effective, they must be rooted in a solid foundation of who you are, what you do, and why you do it. This is what Brian referred to as “authenticity,” which is something customers also identify with as well.

I can’t say exactly what the ROI for the rebrand and website redesign is. I do know that we’d reached our saturation point for our current business structure and identity when we approached Ignyte. We were still growing, but we weren’t expanding into new markets. I was having a hard time seeing how to take the brand to the next level, whether it be international or statewide expansion. We’d reached this peak in terms of qualitative interaction around customer interaction.

Since the brand refresh and new web design, we’re now in a position where we can start over. There’s enormous potential to create something new in order to grow and expand our business for another five years. Our business has continued to grow and we’ve continued to either meet or exceed targets. More importantly, everyone here feels that the business has more potential than it used to. That alone is empowering and contributes to our continued growth because everyone is excited to be on board.

How did Ignyte perform from a project management standpoint?

This process is difficult because the people in charge of the business are asked a lot of tough questions. Getting that information out of people can be hard and sometimes requires a more openly confrontational environment. I became frustrated at times, as did Brian, but he was honest from the very start. He’s good at provoking people to make them better at what they do. He challenges people who are often in authoritative roles (e.g., business owners, managers) over their own business model and tries to get them to do things they aren’t familiar with.

All of these things could’ve led to potential confrontation and frustration during the process, but ultimately, everyone was mature and realized that there was a bigger end goal at play. We knew that the final outcome would be better than what we started with.

There were both pain points and times when things flowed really well. In terms of project management, these challenges were necessary to the overall process.

What did you find most impressive about them?

All of the steps in the process put us through a self-discovery phase and helped us better understand why we’re in business, what we’re selling, how we’re selling it, and who our customers are. The brand strategy was a really beautiful outcome that I didn’t expect. Brian created a concise definition of what a brand is, what it stands for, and how it interacts with the world. We thought we knew what we wanted, but they helped us see what we actually needed.

Are there any areas they could improve?

I’ve mentioned this to Brian and he’s aware of it, but he can sometimes be a little too hands-on with a project. He wants to be involved with all different aspects of what is happening and what his team members are doing for clients. He means well, but they could benefit from him being a bit more hands-off.

5.0
Overall Score In general, we really liked working with Ignyte. Brian is a great guy with a great team and a good process.
  • 4.0 Scheduling
    ON TIME / DEADLINES
    We definitely felt like things could have been planned out a bit more in advance, but it was still good.
  • 5.0 Cost
    Value / within estimates
    We spent more on this than any other guide service ever has. Once we understood the their services, we understood why it costs what it does.
  • 5.0 Quality
    Service & deliverables
    Our brand and website are the best in our industry at this point. It’s all now very modern and distinguishes us from competitors.
  • 5.0 NPS
    Willing to refer
    I always recommend them to other guide service owners who I have a good relationship with and who I know wants to succeed.