Identity Makers, Because Identity matters!
I am delighted to introduce you to Identity Makers. We excel in providing a comprehensive solution to all of your naming & designing requirements. Identity Makers is a Design Agency consisting of Brand Naming,Logo Designing, Package Designing, Brand Communication, Copywriting and many other design solutions.
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Portfolio
Rotary, NTPC, MNIT, NACO India, Mitsubishi, Government Of India, Picfare, GAIL
Sringam - Branding
Sringam is dealing only in women outfits and we thought it had to be reflected in the logo, to avoid any misconception in the minds of the viewers. Also we had to consider the niche offering of women outfits that the client is into – Indian Traditionals. Sringam makes its sales majorly through online e – commerce sites. Thus the task was to create a logo that not only provides Sringam with a competitive edge, but also lures the customer in the very first instance to the brand.
The Logo Reflection
We designed S with white font shade, surrounded by the standard blue– pink background tints. The word ‘S’, that stands for Sringam is placed inside a diamond shape. The diamond shape demarcates that a women in Sringam clothes would look absolute flawless and stunning as a diamond. Beneath the diamond, we drew a four petal flower. The flower petal illustrates femininity thus confirming its offerings to only women. Post which the words: Sringam are inscribed.
The Pink tinge gives a feminine touch to the brand. Also Pink is considered to be a cheerful light hearted shade. Blue on the other hand is for creativity, calmness and trust. Thus all in all, the color code was combined for signifying a novel unique brand that women trust.
Lopa Design Studio - Logo Design
Since it was a design studio and not any typical manufacturer or retailers of apparels, differentiating the former with the latter was the initial quest that we were taking care of. The logo should not only reflect the competent standard of the label but its unconventionality as well.
The Logo Reflection
The logo starts with a mannequin in a female outfit with some sharp dress cuts. The client is engaged in tailor made dresses for their customers and hence an intimate touch was given to the dummy with the varied strokes. To increase the sophistication we got the mannequin covered by the dress wall. Beneath are the words Lopa inscribed in a golden hue with a script font type.
Picfoods Product Name, Logo Design, Packaging
PicFoods being the sister concern of the distinguished PicFare group, we had to make sure that the trust and credibility of the latter is followed and imbibed upon. We studied the logo of PicFare too and then designed for PicFoods. The word Pic stands apart across all the verticals of the group and hence we chose to focus on that particular word. Also, we retained the oval shape of the parent company in our logo design. The above two choices were made with just one simple reasoning – to make the audience connect to the newest business segment with the parent company’s brand as effortlessly as possible.
The Masala Potli
The client being into food chain business it was a challenge to design a logo that was relatable with the Delhi audience and yet stood different amongst the myriad of industry competitors. Thus the task was to create a logo that was simple, yet profound enough to be differentiated between the fellow quick bites retail outlets.
LabelTub
With this piece of work, we had to ensure that our client’s offering field – men’s lifestyle products is depicted minutely by our design. Also we had to fit the initials of L and T to get the brand more call back from its audience. Our client provides need based products to their customers – thus is into a typically niche premium segment. We had to ensure the same being reflected in our label structure.
Veer Foundation
The logo of the Veer Foundation was the result of numerous inputs of our client Mr. Vaibhav Yadav, an intense thought process of justifying the very cause of the establishment of the foundation and further portraying the mission and values of the Veer Foundation.
Package Design for The Buds Drama
Retro package design.
Daswear Global
While we were designing this logo our initial pursuit was to give the label an international premium touch owing to the fact that the client majorly indulges in exports in Scandinavian regions – Consequently giving justice to the word global in its brand name. Also we had to design logo for its sister brand, Good Stitch. With the latter we had to ensure building up the logo in such a way that it is easily identified as a product of its parent company Daswear Global.
DLK Megamart - Branding
DLK Megamart is a Supermart with a collection of all the items that we need on daily basis.
The Logo consists of a Shopping Cart & Speed icon (because they provide same day delivery). This cart is surrounded by a circle to convey the idea of a complete collection of daily needs. In addition to that, a smile is added in the logo to show a happy customer.
Salika - Logo Design
Salika is an Interior Design company and the name is in Hindi. Therefore, our creative design team came up with an idea to integrate a wooden emblem with the wordmark of the brand in Hindi language
Reviews
the project
Advertising & Marketing for Yoga Event Company
"Everyone has liked Chordya’s work. We’re very happy."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the co-founder of Hith Yoga, a yoga startup based in India. We have retreats at different locations, as well as yoga studios in New Delhi. We also do corporate workshops.
What challenge were you trying to address with Chordya?
We needed help increasing our brand visibility.
What was the scope of their involvement?
We started with an initial brainstorming on how to approach things along with the selection of colors and images. We wanted the materials to be very subtle and appealing to people who want to work on themselves, especially their mind and mindsets.
Chordya gave some questionnaires to us at the beginning. There was a call as well to understand what our exact requirements were. Once they had an understanding, we gave them the brief of what we needed and who our target audience is. The team then came up with a design or creative.
There were two iterations based on what we liked and how we wanted it to look in front of our customers. That is the process we followed. They helped us a lot with creative and advertisements. We wanted to reach out to many people with the creatives they were providing us. We used Chordya specifically for creatives and the creation of our brand elements.
What is the team composition?
I was in touch with Gunjan (Director). There were one or two more designers.
How did you come to work with Chordya?
Someone had suggested them. We tried them with one or two designs and the work was good.
What is the status of this engagement?
The project took place from November 2018-April 2019.
What evidence can you share that demonstrates the impact of the engagement?
We didn’t have a structured process from my end to measure the impact but I’m a very hands on person. I speak to the customers and see what my yoga teachers are saying. Everyone has liked Chordya’s work. We’re very happy.
How did Chordya perform from a project management standpoint?
We’re a small team. My project timelines are much faster compared to a bigger company because I used to call Chordya up and give them half a day or one day to create an ad. It was often short notice from our side, and they were able to deliver.
What did you find most impressive about them?
I really like their approach and the way they address issues. Their design is impressive. Chordya was able to put what we communicated to them in the right framework, design, and color combination.
Are there any areas they could improve?
They are costly for us. On the process side, I’d suggest they give us tools to measure the impact and it might help us from a marketing point of view.
Do you have any advice for potential customers?
Another thing that could help improve the overall project is to set up a structure of what and how they want it and what the deliverables are.
Our work was many times quite ad hoc and the requirements were coming at the last minute. If someone can give a very detailed structure of what they want, it’d be helpful.
the project
Brand Identity & Logo for Startup
"The Chordya team has rich talent in terms of content creativity and professional experience."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
Founder and Promoter, startup
For what projects/services did your company hire Chordya?
Complete brand identity design for my startup.
What were your goals for this project?
To achieve the unique identity, logo and ancillary items for my startup.
How did you select this vendor?
Thorough analysis of the service providers in the Indian market with the help of LinkedIn and ZoomInfo. The vendor provided us with few of their work samples and we found it creative and authentic.
Describe the project in detail.
The aim of the project was to develop a unique logo for our brand in accordance with our startup spirit. Moreover, it also helped us in getting world class brochures and stationery items at the best prices with superior qualities.
What was the team composition?
We were assigned a Project manager and we filled out a Brand Design brief form which was studied by Brand Strategists to define the Brand overall look and feel.
Then, a Brand Name specialist handed over some pretty nice names and once locked, the Identity Designers and Graphic Designers executed the overall look and feel of the brand.
Can you share any outcomes from the project that demonstrate progress or success?
The project generated a Logo, Stationery, Brochures, etc for our brand. The on time qualitative delivery is a key highlight.
How effective was the workflow between your team and theirs?
The work flow was very smooth and efficient because of continuous communication, professional attitude and efficient planning.
What did you find most impressive about this company?
For a successful brand identity designing the most critical factor is creativity. The Chordya team has rich talent in terms of content creativity and professional experience.
Are there any areas for improvement?
They should expand their services in the Marketing and Advertising segment as well.
Customers, instructors, and other internal stakeholders are impressed with Chordya’s work, which accurately reflects the tone of the brand. Throughout the project, the team was timely, organized, and professional, ensuring a smooth engagement. Customers can expect a great strategic partner.