Identity Makers - Brand Naming Agency

BACKGROUND

Introduce your business and what you do there.

I’m the co-founder of Hith Yoga, a yoga startup based in India. We have retreats at different locations, as well as yoga studios in New Delhi. We also do corporate workshops.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Chordya?

We needed help increasing our brand visibility.

SOLUTION

What was the scope of their involvement?

We started with an initial brainstorming on how to approach things along with the selection of colors and images. We wanted the materials to be very subtle and appealing to people who want to work on themselves, especially their mind and mindsets. 

Chordya gave some questionnaires to us at the beginning. There was a call as well to understand what our exact requirements were. Once they had an understanding, we gave them the brief of what we needed and who our target audience is. The team then came up with a design or creative. 

There were two iterations based on what we liked and how we wanted it to look in front of our customers. That is the process we followed. They helped us a lot with creative and advertisements. We wanted to reach out to many people with the creatives they were providing us. We used Chordya specifically for creatives and the creation of our brand elements.  

What is the team composition?

I was in touch with Gunjan (Director). There were one or two more designers.

How did you come to work with Chordya?

Someone had suggested them. We tried them with one or two designs and the work was good.

What is the status of this engagement?

The project took place from November 2018-April 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We didn’t have a structured process from my end to measure the impact but I’m a very hands on person. I speak to the customers and see what my yoga teachers are saying. Everyone has liked Chordya’s work. We’re very happy.

How did Chordya perform from a project management standpoint?

We’re a small team. My project timelines are much faster compared to a bigger company because I used to call Chordya up and give them half a day or one day to create an ad. It was often short notice from our side, and they were able to deliver.

What did you find most impressive about them?

I really like their approach and the way they address issues. Their design is impressive. Chordya was able to put what we communicated to them in the right framework, design, and color combination.

Are there any areas they could improve?

They are costly for us. On the process side, I’d suggest they give us tools to measure the impact and it might help us from a marketing point of view.

Do you have any advice for potential customers?

Another thing that could help improve the overall project is to set up a structure of what and how they want it and what the deliverables are. 

Our work was many times quite ad hoc and the requirements were coming at the last minute. If someone can give a very detailed structure of what they want, it’d be helpful.

BACKGROUND

Please describe your company and your position there.

Founder and Promoter, startup

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Chordya?

Complete brand identity design for my startup.

What were your goals for this project?

To achieve the unique identity, logo and ancillary items for my startup.

SOLUTION

How did you select this vendor?

Thorough analysis of the service providers in the Indian market with the help of LinkedIn and ZoomInfo. The vendor provided us with few of their work samples and we found it creative and authentic.

Describe the project in detail.

The aim of the project was to develop a unique logo for our brand in accordance with our startup spirit. Moreover, it also helped us in getting world class brochures and stationery items at the best prices with superior qualities.

What was the team composition?

We were assigned a Project manager and we filled out a Brand Design brief form which was studied by Brand Strategists to define the Brand overall look and feel.

Then, a Brand Name specialist handed over some pretty nice names and once locked, the Identity Designers and Graphic Designers executed the overall look and feel of the brand.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The project generated a Logo, Stationery, Brochures, etc for our brand. The on time qualitative delivery is a key highlight.

How effective was the workflow between your team and theirs?

The work flow was very smooth and efficient because of continuous communication, professional attitude and efficient planning.

What did you find most impressive about this company?

For a successful brand identity designing the most critical factor is creativity. The Chordya team has rich talent in terms of content creativity and professional experience.

Are there any areas for improvement?

They should expand their services in the Marketing and Advertising segment as well.