The Identity Bureau

BACKGROUND

Please describe your company and position.

I am the Founder of So You Don't Have To

Describe what your company does in a single sentence.

I help solopreneurs and small businesses manage their projects, plans and processes, so they can focus on what they do best.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Identity Bureau to accomplish?

• To create a brand identity and assets for my new business

SOLUTION

How did you find The Identity Bureau?

I saw Ben present on a webinar

Why did you select The Identity Bureau over others?

• Company values aligned
• I really liked his work and style of working

Describe the scope of work in detail. Please include a summary of key deliverables.

Brand strategy workshop

Competitor analysis and audience personas.

Discussion and development of a positioning statement.

Discussion and provision of Tonal Guidelines.

Creation of brand identity concepts, including two bespoke logo designs, presented in an online

session and showcased in a ‘real world’ context.

Finalisation and delivery of the selected brand identity assets and logo files.

Provision of branded social media banner graphics for two platforms of your choice.

Brand guidelines document detailing logo usage,

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Ben created a set of brand guidelines for my business, a positioning statement and mission and vision statement, my business logo and social media icon, as well as other brand assets. He advised on colour palettes and fonts, photography and website design. I have already started using all of these assets to promote my business and have received very positive feedback.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Ben was very good at managing the project and keeping me informed of progress. He was responsive to my emails and always clear and to the point. All the items we had agreed on were delivered in a timely manner and even when things slipped slightly, it was for very good reasons. I was more than happy with the way Ben managed the project overall.

What was your primary form of communication with The Identity Bureau?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I saw Ben present at a webinar I was attending. I was impressed with his delivery and the way he spoke about his work, so I looked him up. His website really resonated with me. I liked his approach and also his own company's brand. His work is really very good. 

Are there any areas for improvement or something The Identity Bureau could have done differently?

None that I can think of.

BACKGROUND

Please describe your company and position.

I am the Research Associate of University of Cambridge

Describe what your company does in a single sentence.

Canine genetics research

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Identity Bureau to accomplish?

• Re-branding
• Increase brand awareness

SOLUTION

How did you find The Identity Bureau?

Referral

Why did you select The Identity Bureau over others?

• High ratings
• Good value for cost
• Referred to me

How many teammates from The Identity Bureau were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

The Canine genetics Centre had reached the end of a long standing funding arrangement and wanted to re-brand, which would incorporate the new company name. So we needed a new brand identity design which we hoped would reflect the work that we carry out and to appeal to new funding bodies. Ben at The Identity Bureau took us through a workshop to understand our objectives. 
The brand concepts were presented to us in a online presentation which showed our brand identity concepts in a real world context. 
The deliverables were:
Brand Strategy Workshop - This was a face to face meeting that looked at our current branding (or lack of), who we were seeking to attract (new funders) and how we wanted the brand identity to be percieved. 
Brand identity design - Ben developed our brand identity design, including logo, colour schemes and suggest typefaces for us to use. He also designed a brochure and several promotional posters for our new brand. He also created comprehensive brand guidelines for the whole team to use so that we were consistent in all projects and forms of communication (eg. Leaflets, presentations etc.) 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our re-brand was received extremely well by all of our contacts and garnered a lot of attention, strenthening our brand awareness. The rebrand gave our marketers a solid foundation to create branded collateral going forward and aligned our brand objectives internally within our department. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project was required on a fairly tight schedule and Ben was able to deliver the project in a timely manner. We were kept informed of the progress and all enquiries were dealt with promptly. We received the overall finished re-brand within the desired time scale and so were extremely pleased.

What was your primary form of communication with The Identity Bureau?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We really felt that The Identity Bureau was able to understand our brief and objectives.  We were encouraged to provide a great deal of detail about how we wanted our image to be projected to the world from the offset. This meant that the whole process was very efficient and the guidance we received was extremely professional and insightful. Ultimately, our vision was translated into something that we are proud to use in all our marketing endeavours.

Are there any areas for improvement or something The Identity Bureau could have done differently?

No. We were extremely appreciative and pleased with their work.

BACKGROUND

Please describe your company and your position there.

I am the owner of a CPA firm that just launched in July 2021. We focus our efforts on providing tax, accounting, and financial advisory solutions to a broad base of individuals and small businesses.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Prosper, and what were your goals?

We hired Prosper to help build our brand identity, design logos and various brand assets, and ultimately guide us in determining how we want to portray ourselves to our clients and prospects.

SOLUTION

How did you select Prosper?

We found Prosper through google searches and industry research.

Describe the scope of their work in detail, including any steps and the final deliverables.

The scope of the project was fairly substantial, ultimately we had to create a brand identity, firm name, design logos and concepts assocaited with the brand identity and firm name, and then build a website.

How many people from the Prosper team worked with you, and what were their positions?

I worked with three people from Prosper.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

A brand that we are in love with was developed. Going into the project i did not have a vision of what i wanted for our CPA firm. Through Ben's vast industry knowledge, internal brand guidelines and workshop, and numerous discussions we were able to navigate our way to a brand and a brand identity that we are very proud of.

Describe their project management style, including communication tools and timeliness.

I worked with Ben from the United States - we spent a lot of time working through zoom and email. He was regularly responsive, communicated well and frequently, and adhered to the project deadline at the start.

What did you find most impressive or unique about this company?

Ben and his company did not allow us to settle. This is a tough thing to do in the branding industry because it often involves having to tell your clients to work hard and push harder. Ben did a great job of this and did not allow me to settle for something that i was not in love with.

Are there any areas for improvement or something they could have done differently?

Nothing particular comes to mind. Ben's process was awesome and we enjoyed every step.

BACKGROUND

Please describe your company and your position there.

I am the co-founder and CEO of Numerity Accounting in Canada. We offer online CFO, tax and accounting services to growing businesses.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Prosper?

We needed a logo, branding and website to go with our new company.

SOLUTION

How did you select this vendor and what were the deciding factors?

We wanted an agency that had previous experience in our industry. We decided to select Prosper because of their experience in our industry, and the helpful content that the company produced. Also, the owner of the company was responsive.

Describe the project in detail and walk through the stages of the project.

Discovery stage, questionnaire stage to get a sense of our branding and what we were looking for. Assistance with business name. We were presented with three logos and the rationale for each. Then we worked on colours and font. After this was finalized, Prosper created a brand guideline, and provided us with the logo in various file formats. The website development happened next, with mock-ups of the home page and an example of the other pages. We reviewed the copywriting and were allowed a couple revisions. After the website was complete, we received a video from the owner explaining how to post blogs and make other changes that were within our capabilities.

How many resources from the vendor's team worked with you, and what were their positions?

2 People. The Owner who oversaw the project, and a copywritier.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We hear lots of positive feedback about the logo, colours, and overall website.

How effective was the workflow between your team and theirs?

Effective. We are not in the same country, but it worked fine using Skype.

What did you find most impressive or unique about this company?

Their personal attention to us and willingness to reply quickly with meaningful answers or suggestions are impressive.

Are there any areas for improvement or something they could have done differently?

Possibly the copy-writing state could have gone smoother. We felt that the brand questionnaire didn't quite align with the final product.

BACKGROUND

Please describe your company and your position there.

My firm is an accounting practice, of which I am the managing director.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Prosper, and what were your goals?

We asked Ben to create, design and build our company website. Our goal was to create an online presence for the company.

SOLUTION

How did you select this vendor and what were the deciding factors?

I had heard of Ben and what he does, spoke with him and were very impressed. I then commissioned his business to create a website for mine.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

It was clear that Ben was the right man for the job after our initial meeting. We discussed my business needs, the ideas Ben took from that and what he wanted to implement. The website was created in a very timely and efficient manner, with my approval sought at the appropriate places.

How many people from the vendor's team worked with you, and what were their positions?

I believe it was only Ben that helped on this project, he was certainly the only person I had contact with, and was always available to talk with.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our website has meant that we had an online presence that was both necessary but also represented the firm we are. We have regular compliments on the website and it is a source of new clients.

Describe their project management style, including communication tools and timeliness.

I would say that Ben is laid back, creative but efficient and they were very good at what they does.

What did you find most impressive or unique about this company?

The individual approach. It was a nice to liaise with Ben throughout and not have to speak with anyone else on any aspects of the job.

Are there any areas for improvement or something they could have done differently?

I am very pleased with the website, the work Ben has done and would have no problem in either working with Ben again in the future or recommending him to others.

BACKGROUND

Please describe your company and position.

I am an executive at RESO Studios

Describe what your company does in a single sentence.

We make animations.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Identity Bureau to accomplish?

• To help us with our Branding foundations

SOLUTION

How did you find The Identity Bureau?

• Referral
• Other

Why did you select The Identity Bureau over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from The Identity Bureau were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

He helped me with my brand identity and made me a playbook that outlined the core foundations for my business

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

A branding playbook for my business

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were very swift and professional

What was your primary form of communication with The Identity Bureau?

Virtual Meeting

What did you find most impressive or unique about this company?

I liked Ben's intelligence and expertise with branding, he took really good care of my needs and was able to help me define values that were best for me and my business

Are there any areas for improvement or something The Identity Bureau could have done differently?

Nope, everything is perfect

BACKGROUND

Please describe your company and position.

I am the Director of a consulting company 

Describe what your company does in a single sentence.

Coaching and consulting

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Identity Bureau to accomplish?

• Creation of logo and branding
• Creation of website
• Branding guidelines

SOLUTION

How did you find The Identity Bureau?

Contact of my husband

Why did you select The Identity Bureau over others?

Referred to me

How many teammates from The Identity Bureau were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Ben helped develop our logo, brand and websites for our coaching and consulting business.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Have a new logo, branding guidelines and professional looking website

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project was delivered on time. Ben was responsive and dealt with my questions on time.

What was your primary form of communication with The Identity Bureau?

In-Person Meeting

What did you find most impressive or unique about this company?

Listening to my style and approach and feeding that back into a brand style that reflected me

Are there any areas for improvement or something The Identity Bureau could have done differently?

None

BACKGROUND

Please describe your company and position.

I am the Co-Founder of Mayfest Wordwide

Describe what your company does in a single sentence.

International contractor management 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Identity Bureau to accomplish?

• Brand
• Strapline
• Mission statement

SOLUTION

How did you find The Identity Bureau?

Referral

Why did you select The Identity Bureau over others?

• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from The Identity Bureau were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Brand idenity, Positioning statement, strapeline, logo

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Build our Brand personality, Tonal Values, logo and colour scheme 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Extremely resposive, worked above and beyond to meet deadlines and deliver the project ahead of when it was required. 

What was your primary form of communication with The Identity Bureau?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Company values alligned. 

We appreciated their personable approach. 

Hand holding experience.

Are there any areas for improvement or something The Identity Bureau could have done differently?

N/A

BACKGROUND

Please describe your company and your position there.

A Partner of a firm of accountants, Riordan O’ Sullivan & Co.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Prosper?

For copyrighting and development of our firm’s website.

SOLUTION

How did you select this vendor and what were the deciding factors?

We looked at various options and designers. Prosper gave us very good first impressions and we liked their previous work for other customers.

Describe the project in detail and walk through the stages of the project.

Prosper understood our business and culture from the start. They were flexible and professional and good listeners. Great work from start to finish.

How many resources from the vendor's team worked with you, and what were their positions?

3 people. They are all excellent.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We got excellent feedback from our clients and staff thanks to Prosper.

How effective was the workflow between your team and theirs?

Very effective

What did you find most impressive or unique about this company?

Professionalism/ flexibility/ understanding

Are there any areas for improvement or something they could have done differently?

None that I can think of. They did a near perfect job.

BACKGROUND

Please describe your company and your position there.

I am the founder of a tax and business advisory

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Prosper, and what were your goals?

Rebranding and branding a new product line

SOLUTION

How did you select Prosper?

Met a few years ago business networking. Worked with me since on other projects.

Describe the scope of their work in detail, including any steps and the final deliverables.

Rebranding and branding new product

How many people from the Prosper team worked with you, and what were their positions?

1 - founder

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Great new brand logo and branding for new product line in the can

Describe their project management style, including communication tools and timeliness.

Easy to work with but providing effective challenge too.

What did you find most impressive or unique about this company?

The team's relaxed style in the workflow is impressive.

Are there any areas for improvement or something they could have done differently?

No