Lightning-fueled App & Design Solutions

Ideas By Nature is a driven and creative agency established by a team of entrepreneurs, strategists, designers, marketers, developers, and leaders that were focussed on the mobile-first start-up, blockchain, machine learning, artificial intelligence, and augmented reality spaces. We are located in the heart of Denver, CO and we love what we do!

$100 - $149 / hr
10 - 49
Show all +
Denver, CO
  • 1875 Lawrence Street, Ste 1150
    Denver, CO 80202
    United States


Service lines
  • Blockchain
  • Web Design
  • Branding
Client focus
  • Small business (<$10M)
  • Midmarket ($10M - $1B)
  • Enterprise (>$1B)
Industry focus
  • Business services
  • Financial services
  • Advertising & marketing
Branding focus
Mobile platforms
Mobile focus
Frameworks and CMS
Programming & scripting
Application platform
Blockchain Focus
User Experience


Key clients: 

FIO, Dapix, Trace TV, SJV, Komodo Platform, Equa, Equa Start, C4, CryptoCurrency Consortium, MPC Capital,, DwNS, Energy Web Foundation, Imbrex, ShapeShift, CoinCap, Mantle, Onkyo, Neurodata Lab, Equiti, Keepkey, Aleph Objects, Dash,, Salt Lending, Digital Currency Group Inc, Prescient Strategists,, OWUSS, Coindesk, Throughbit, AiA Industries, Manhatten Music Production, Sensera Systems, Acute Property, Chesky, LiveRowing, Brightnest, Prevali, WISE

Neblio is a start-up that offers enterprise level support and consulting services to guide the deployment of their blockchain technology. The client’s goals were to attract developers and to broaden their appeal to high-level enterprise clients.

Product Overview:

Neblio was born in early 2017 out of the need for intuitive tools and simple solutions to drive the adoption of blockchain technology in

the enterprise space.


We adjusted the original color scheme to brighten the colors and created more contrast between dark and light colors. We kept the approachable, human feel that the original font had, but made some minor changes. The end result is a modern, approachable logo that still carries the brand recognition of the initial version.

User Experience:

We first looked at the messaging of the current site to understand what existed, and what would need to be added to attract both developers and enterprise clients. We created a sturdy information architecture plan to ensure that those twin goals would be met with clear, organized content that spoke to both user groups. Using that organization, we created low-fidelity wireframes to plan out the visual and written content.

Services Provided:

  • Brand Style Guide
  • Branding
  • UX Design
  • Visual Design
  • Web Development


The safest, fastest way to buy Bitcoin, Ethereum, and other cryptocurrencies.

ShapeShift replaces the complicated cryptocurrency exchange experience. No knowledge of order books and exchanges is needed – just one cryptocurrency you have, and another you want. We were beyond excited to work on this exciting and groundbreaking project. ShapeShift changed the financial world and continues to do so


About The ShapeShift Brand:

When Erik came to us, he had an idea… and a name. Having a pedigree in cryptocurrency exchanges, he wanted to imagine something completely new. ShapeShift’s vision was to allow for anyone to acquire cryptocurrencies faster, and more of them.

The Challenge:

The problem is that cryptocurrencies are complicated and ever worse, scary to transact with when just getting started. Erik wanted to deliver a product that removed these barriers to entry. ShapeShift has become a household name and a brand that resonates with not just bitcoiners, but everyone.

UX & Interactive Design:

We used modern styles and elements to drive an open and minimal interface design. Openness and bare minimum tools instill a sense of calm and ability to use such a powerful exchange. Modern responsive design solutions align perfectly with the minimalist layouts. Combined, this allowed us to deliver the same simplified interface and user experience to all users across all platforms and devices.

Services Provided:

  • Branding
  • Discovery
  • Interactive Design
  • Product Strategy
  • UX Design
  • Web & Mobile Application Development
  • Blockchain Development


Equiti is a platform that allows gamers to buy, sell, and trade their games on the Ethereum blockchain. We worked with the Equiti team to create a brand that would match the potential of the concept and the passion of their team. Once branding was complete, we began work on the platform. We created a functional prototype of an infrastructure that allows users to buy, sell, and trade their games on the Equiti platform. This

included development of a smart-contract infrastructure and connected ERC20 token. The brand and prototype helped their team win a $2 million prize at the F50 Founder World Championship.

Product Overview:

Users can buy, sell and trade their games on the open market through an ERC 721 token architecture. This, combined with a native ERC 20 token, delivers unparalleled control over digital game assets.


The brand we were creating needed to speak both to gamers and cryptocurrency enthusiasts alike. Both groups embrace the future of technology and are early adopters. To align with these characteristics, we created a spaceman character for the brand. This spaceman is moving forward through space, representing Equiti as a future-looking company in both the cryptocurrency and gaming sectors. We chose to show the character holding a flag, symbolizing that Equiti is the flag bearer for innovation in both of these areas.

Services Provided:

  • Branding
  • Product Strategy
  • UI Design
  • UX Design


Komodo is an organization with an open-source model, and an open, business friendly ecosystem that allows developers, start-ups, and enterprises alike to utilize their blockchain technology offerings. They had numerous product offerings whose user experience and visual design they wanted to improve upon for ease of use and consistent visual identity.

Product Overview:

On an overall basis, we work

with Komodo to augment their development team with our product design team. We focus on creating a good user experience, brand standardization, and visual design.

Services Provided:

  • Brand Style Guide
  • Branding
  • Discovery
  • Product Strategy
  • UI Design
  • UX Design


We worked closely with the SALT team to produce a product plan and offering that resonated equally with their vastly different users and stakeholders. Using SALT’s core values and detailed personas for their users, we found an identity that was equally exciting as it is astute and functional.

Product Overview:

SALT Lending is building the first global and agnostic utility for cryptocurrency and

digital asset holders. Smart contract and multi-signature architecture allows the platform to operate securely an automatically.


The sea of crypto-liquidity is SALT Lending. The mineral and elemental brand of SALT harkens to the history of stored value, exchange, and preservation. Complimentary design elements, such as the colorful waves, represent the cryptocurrency liquidity realized with the SALT Lending technology and product. The delta “A” has become the flagship mark and unmistakable market symbol.

Research & Inspiration:

We let the brand styles drive the aesthetic appearance of SALT’s user interface, while looking to modern lending products for on-boarding and loan interaction for user experience needs.

UX & Interactive Design:

Working closely with SALT Lending, using our technology and product research teams, we designed a low friction user experience that allowed borrowers to understand the entire loan process step by step. The SALT Lending platform and user experience is designed for intuitive loan management. Members can collateralize their blockchain assets, manage repayments, and monitor activity in one easy to use, secure application.

Services Provided:

  • Branding
  • Discovery
  • Interactive Design
  • Product Strategy
  • UX Design
  • Web Application Development
  • Blockchain Development
  • Token Economy


Energy Web Foundation (EWF) is a global nonprofit with the goal of unleashing blockchain’s potential in the energy sector. EWF aims to not only bring the blockchain to the energy sector, globally, but also build value for their affiliates ranging from big energy sector companies to small startups and investors. While they had strong brand recognition, they wanted to aim to more of a cohesive, consistent industry-focused look

that could inform a polished website with a technology focus.

Product Overview:

EWF is the world's largest energy blockchain ecosystem—a growing community of over 100 energy market participants who we work with to bring energy blockchain solutions to market.

Services Provided:

  • Branding
  • Discovery
  • UI Design
  • Web Development


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Blockchain Architecture for Film Production Platform

“Their attention to detail and creativity is the main differentiator.”

Willing to refer: 
The Project
$10,000 to $49,999
March - June 2018
Project summary: 

Ideas By Nature created a project discovery scope and developed blockchain architecture. They delivered white paper design elements to support a team management product.

The Reviewer
1-10 Employees
Denver, Colorado
Co-Founder, HLYWD Token
The Review
Feedback summary: 

The project was completed successfully, resulting in additional funding. Ideas By Nature paid attention to detail and was very creative. They were fantastic and transparent partners, clearly outlining their process ahead of time.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.


Introduce your business and what you do there.

I work for a company called HLWD Token. It’s a blockchain agency that focuses on film making.


What challenge were you trying to address with Ideas By Nature?

We needed a project discovery scope and blockchain architecture.


What was the scope of their involvement?

We reached out to them to help ideate our product at the time. Then the deliverables were white paper design elements and team-structure/ team management. They helped us with mockups and everything else. Some of the features were blockchain architecture and how, from a tech perspective, build our product.

What is the team composition?

Their CEO, their COO, and chief creative design officer worked with us.

How did you come to work with Ideas By Nature?

I found them through a networking event and they were recommended to me.

How much have you invested with them?

This was between $25,000–$30,000.

What is the status of this engagement?

We started in March 2018 and ended in June that year.


What evidence can you share that demonstrates the impact of the engagement? 

They delivered everything, and we’re very satisfied. We were able to acquire more funding, and that can be attributed to their help.

How did Ideas By Nature perform from a project management standpoint?

Although I don’t know what tools they used, they met the deadline we established.

What did you find most impressive about them?

Their attention to detail and creativity is the main differentiator. Unlike other companies, they walked us through their process.

Are there any areas they could improve?

No. Everything was good with them.

Do you have any advice for potential customers?

Come with solid ideation about what product you’re planning. It makes the process go smoother if you have a vision of what you’re trying to implement.

Overall Score
  • 5.0 Scheduling
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer