Software (Web, Custom, Mobile) Development Company
Ideamotive provides top tech product teams on-demand, individual software development contractors, and IT consultants. We help startups, scale-ups, and enterprises all over the globe build, grow, and scale digital products. Our wide network of hundreds of tech veterans combines on-site talent, off-site collaborators, and top software houses:
- Software developers for every software projects and every technology
- UI/UX designers and digital illustrators
- Business consultants and back-office experts
- AI & ML developers and Big Data engineers
With our holistic approach, we will help create your strategy, develop your product, and provide you with all the additional experts necessary, like PMs or Product Owners — all on one invoice. And if you are unsure of your vision, we will help you clarify it. Our mission is to deliver top tech talent perfectly matched with your technology, industry, and company culture, who will integrate seamlessly into every project. We are led by the Agile mentality and we believe in a growth-first principle. We are talent-driven. Connect with us to hire world-class tech talent. Drop us a line at [email protected]

headquarters
other locations
Focus
Portfolio
Nielsen, JRPass, Packhelp, CarPal Fleet, Memcare, GoGetty, Lauber (InterCars), Mediatask, SnowShow, Marvipol, Tripbuilder Tours, XTB, HAVAS, Reykjavik District, Fasadio

Travelduck
TRAVELDUCK: building a digital marketplace for boutique adventure trips and activities
How we created a fully functional digital marketplace from scratch and helped the Client validate the business model for scaling up?
CHALLENGE:
The goal of Travelduck was to consolidate the market of boutique trips offered by individuals on a very fragmented market. The end goal was to create an easy-to-use marketplace where tour organizers can showcase and sell their adventure trips. Another challenge was to bring enough vendors (trip organizers) to the system and build a supply side of the marketplace. In order to do that we had to implement the fully operational booking system in the MVP.
PROCESS:
We kicked off our collaboration with a series of workshops gaining a comprehensive roadmap of the project and jumped into developing an MVP. For our tech stack, we decided to go with Ruby on Rails developers in the back-end and React developers in the front-end which allowed us to quickly iterate and introduce changes. We also chose AWS for storage and Heroku for hosting. At every stage of the process, we used the Agile approach. After MVP was published, Travelduck brought the first users to the platform in order to gather data and customer feedback. Based on the data collected, we were able to further improve the product in a series of development iterations.
OUTCOME:
Instead of focusing on back-office automatization (as was initially assumed by the Client), we put the most effort into the commerce side of the product from the very beginning. Thanks to taking this approach we saved a lot of time during the development process and, in consequence, significantly cut costs.
Thanks to the MVP, Travelduck has validated the business model: clients are purchasing offered services and the new vendors are joining the marketplace. Travelduck successfully brought two sides (supply and demand) to the marketplace and created a holistic service with the potential to scale up.
Also, our Scrum Master introduced Scrum methodology to the Travelduck team which has been implemented in their other operations.
Read the full case study here.
This project was brought to life by web designers and project managers from Ideamotive's Talent Network.

React Native Development Guide
CHOOSING REACT NATIVE FOR YOUR MOBILE TECH STACK: The all-in-one guide for CEOs and Product Owners
The most comprehensive and up-to-date guide to React Native on the Web.
Almost 100 pages of top quality content about our favorite mobile development framework.
What’s inside?
👉 What is React Native? How does it work? 👉 When (and when not) use React Native?
👉 Best benchmarks and examples from the market.
👉 Ins and Outs of RN development process 👉 How does RN stack against other mobile dev frameworks?
👉 How to learn React Native?
👉 List of RN experts, influencers, and resources to follow and read
👉 Sneak-peak into the future of React Native
And much, much more.
Why should you learn more about React Native?
Because startups, SMEs, and tech giants worldwide use it to deliver an excellent mobile user experience to market faster.
At Ideamotive, we combine the unique design capabilities of React Native with the business opportunities it offers. What are those benefits specifically, and how does the framework compare to its native development counterparts? To learn this and more, check out our free in-depth guide to React Native.
Get going with your first RN project, and tap into valuable business opportunities:
✅ Shorter time to market
✅ Smaller, agile teams
✅ Reduced software development cost
✅ Enhanced user experience
If you’re a product owner, project manager, CTO, or mobile app developer looking to learn more about React Native, that’s a perfect place to start!
Learn everything you ever wanted to know about cross-platform development, native functionality, and efficient programming. Check out how to kick off a React Native project.
Check out our other resources:

Ruby on Rails Development Guide
CHOOSING RUBY ON RAILS FOR YOUR NEXT WEB DEVELOPMENT PROJECT
After our React Native Development Guide, this is another massive piece of content where when we take a deep dive into our favorite development frameworks.
No more Googling. No more web digging. We give you all the info about Ruby on Rails in one place.
This is an all-in-one guide for product owners, project managers, Ruby on Rails developers, and everybody who seeks a deeper understanding of Ruby on Rails.
All the essential information about Ruby on Rails sprinkled with a bit of our own take on this powerful piece of web development technology.
We want everybody, regardless of your background, to be able to get value from this guide. This is why we assume no previous knowledge of terminology, and we explain things in detail.
Here’s what you’ll find in this guide:
- What is Rails, really?
- Ruby on Rails compared to popular alternatives
- What is Ruby on Rails used for?
- The ultimate list of RoR pros and cons
- Ruby on Rails web app development process
- How does Ruby on Rails impact your revenue?
- The correct way to learn and master Ruby on Rails
- Finest Ruby on Rails examples
- Future possibilities of Ruby on Rails
- Summary - is Ruby on Rails the right choice for you?
Check out our other resources:

Digital Marketplace Development Guide
Digital Marketplace Development Guide: How To Start Online Marketplace Business?
This guide was created for every entrepreneur, be that an aspiring or a seasoned one, that considers launching their own marketplace. Building one can serve multiple purposes, including:
- being a supporting source of income
- being a main source of income as an off-shoot of the other activity
- being the only business to run
- being a platform that gathers a community to be further monetized.
It gives you plenty of insights on the topic of digital marketplaces, including:
👉 How to earn with the marketplace?
👉 What are the most successful digital marketplaces on the global market?
👉 What are the most common (and not only) types of marketplaces?
👉 How to build, grow, and scale the online marketplace?
👉 How to evaluate the business idea and business model?
👉 What is the future of digital marketplaces?
The guide was delivered by Ideamotive’s digital marketplace developers, business strategists, digital marketing consultants, and experts on monetization.
Check out our other resources:

Implementing Artificial Intelligence In Your Business Guide
Have you ever considered implementing Artificial Intelligence or Machine Learning solutions in your business? Or maybe you have already decided but not sure how to start?
Read our guide and learn:
🤖 Why does Artificial Intelligence matter? How can you gain a competitive advantage with the power of AI?
🤖 What kind of AI-powered solutions can you implement in your business?
🤖 How to build an AI-powered solution? Step-by-step guide
🤖 How much does it cost to build an AI-based product?
🤖 Outstanding market examples and case studies of leveraging AI and Machine Learning
🤖 List of industries and niches being disrupted by AI.
In total: over 50 pages of top quality content for business owners and tech entrepreneurs who want to stay ahead of the curve and leverage the full power of AI and ML in their business!
This guide was created by AI Experts and UX/UI designers from Ideamotive's Talent Network.
Check out our other resources:

JavaScript: Business Implementation Guide
Read JAVASCRIPT: THE DEFINITIVE GUIDE FOR ENTREPRENEURS AND PRODUCT OWNERS and learn everything you need to know about the business side of JS implementation.
It is the most comprehensive and up-to-date resource on JavaScript written from the business perspective.
What will you find inside?
👉 a detailed comparison of all leading JavaScript frameworks
👉 when (and when not) should you use JavaScript? (and which framework?)
👉 how JS stacks against other leading technologies?
👉 how much does the JavaScript development cost?
👉 how does the model JS development process look like?
👉 what the future will bring for this technology?
All based on crispy-fresh data and some tasty real-life examples from the global market.
Handy for Javascript developers to expand knowledge on JS entrepreneurial value.
Check out our other resources:

Get To Know Us
We are Ideamotive.
We provide fully operational teams of tech experts precisely fitted for your business to scale.
Holistic business approach
Even the best code is just a part of success. We will provide you with an interdisciplinary team of tech business talents, from project managers and strategy consultants to marketing experts, data engineers, and product designers.
We help startups and enterprises worldwide build their teams and develop digital products.
Hire top tech talent matched with your industry, technology, and company culture.

Mediatask
Mediatask: building a marketplace for hundreds of draftsmen and architects
How we re-written the product completely with intelligent algorithms and introduced various business automation solutions allowing the Client to scale almost infinitely?
CHALLENGE:
Mediatask came to us with their existing system. They had been using the app for the previous four years, but it reached its growth potential.
PROCESS:
We decided to completely rewrite the system - the old app was slow, buggy, and not maintained. Our first milestone was to develop a clone of an existing app (using Ruby on Rails), including all data transforming and migration. We accomplished it successfully in less than two months. It opened a whole ocean of possibilities for process automation and cost reduction.
OUTCOME:
During our partnership, Mediatask has made massive progress in digital transformation. Most of their internal processes have been automated. It resulted in a substantial cost reduction for the company. The more efficient processes that use intelligent algorithms opened new scaling possibilities in both sales and employment. Today they have almost unlimited potential for growth, backed by sophisticated tech and great people.
In the course of two years of our cooperation, we managed to decrease Mediatask administrative costs by 80%. Their team doubled (160+ people). We also reduced the cost of external licenses (Office365 for 100+ drafters).
Read the full case study here.
This project was brought to life by Ruby on Rails developers and React developers from Ideamotive's core tech team.

Travelduck Adventure Magazine
Travelduck Adventure Magazine: introducing Hubspot's Content Management System to a travel digital marketplace
How we developed a fully functional blog platform with the power of Hubspot CMS and created synergy between sales and marketing teams?
CHALLENGE:
In order to bring more traffic and more clients to the platform, Travelduck decided to implement their new SEO & content strategy and launch Travelduck Adventure Magazine - a blog with travel tips, inspirations, and guides for potential customers. Travelduck was looking for a content management solution to be easily managed by their non-technical marketing team, that could be implemented quickly, be cost-effective, and would perform well on various devices.
PROCESS:
After the initial meeting and briefing, our web developers proposed three different solutions: custom-made CMS built as an addition to the Travelduck.pl system, WordPress + Gatsby.js blog implementation, Hubspot CMS implementation, and recommended the latter. Although this was not the cheapest solution on the table, we managed to provide Travelduck with an 80% discount for startups on Hubspot CMS, which cut the costs down significantly. After getting the license, the implementation of Hubspot CMS was swift and straightforward. In three weeks our Hubspot developers managed to set the whole system running.
OUTCOME:
Thanks to choosing Hubspot CMS the implementation was fast and smooth and soon Travelduck team could benefit from all Hubspot CMS advantages, such as great SEM and SEO optimization features, superfast sites rendering, easiness of use for non-technical members of Travelduck team, huge potential for further development (multiple add-ons and integrations with other systems).
Additionally, after switching to Hubspot CMS Travelduck marketing and sales teams started leveraging the power of other Hubspot’s tools, such as Hubspot Sales or Hubspot CRM. This resulted in unexpected synergies and helped Travelduck in creating a cross-team all-in-one management system.
Read the full case study here.
This project was brought to life by digital marketing experts and web designers from Ideamotive's Talent Network.

Fitnete
FITNETE: creating designs, user flow and animations for a fitness mobile app
How our UX/UI designers created over 200+ animations in 6 weeks and developed an outstanding UX design and user flow for a React native app?
CHALLENGE:
We were asked to design a fitness app for iOS and Android dedicated to people relatively new to the fitness and workout world. To provide something unique, the Client wanted to portray no videos but animations of female and male silhouettes to help the users not to focus on the great looking bodies of the trainers but on actual body movements. Some fitness videos were delivered by the Fitnete team - the challenge was to recreate the exercises as animations and also propose some fresh ones.
PROCESS:
We started our work with a design workshop and UX analysis. After collecting all the data our mobile app designers created in Sketch wireframes and interactive prototypes. Since the app was about to be quite complex (over 50 screens and 200 animations) we have introduced our own Design System adaptation process. We have also proposed a new flow of profile creating and registration, based on the height, weight, diet, and body parts of the users. We managed to quickly push the animated characters into a fully operational module for a proper workout technique.
OUTCOME:
Not only we delivered UX/UI flow, all the screens needed and the workout animations which are the Unique Selling Point of the app. We also took on some extra work to make sure that the branding side of the app is taken care of and that it can compete in a dense market.
The app is now available on the App Store and Google Play.
Read the full case study here.
This project was brought to life by the Project Manager from Ideamotive's Talent Network.

Nielsen
Nielsen: supporting corporate communication with a mobile app
How we developed an app that helps in managing social interactions and document distribution between multiple international teams within the global corporation?
CHALLENGE:
The company approached us with a substantial challenge: to bring their workflow to the next level by creating a dedicated mobile app for Nielsen's staff.
PROCESS:
The key challenges that we faced included a complex organizational structure, a wide vision of change without specifics, and strict global security limitations. Through a process of various workshops with Nielsen’s team and stakeholders, we specified the final vision for the application, designed and developed it, and also distributed it for Nielsen’s employees in Poland.
OUTCOME:
The app we built met all of the stakeholders’ expectations. But what's more important to us, is that it's widely used within Nielsen. The app precisely maps the company's structure. In the course of work we enhanced document exchange and improved time-to-delivery, improved communication within divisions (formal and informal groups), introduced fast team inquiries with push notifications, and improved information flow within the organization.
Read the full case study here.
This project was brought to life by Ruby on Rails developers, React Native developers and React developers from Ideamotive's core tech team.

JRPass
JRPass: Marrying web development and business processes support
How to optimize the booking system for a Japanese railway network and increase sales?
CHALLENGE:
Ideamotive took the project while it already been online and in continuous development. The process of transferring the work was challenging in itself. The system had to be continuously developed, while the developers and process were changing. During the development, we also encountered several challenges connected to performance and business optimization, from integrating the project into our development framework to lack of website translations to various popular languages.
PROCESS:
We audited the codebase, developed new features, and at the same time began to refactor the code to deliver better SEO, performance, system security, and many others.
OUTCOME:
JRPass implemented innovative regional passes with lower prices, which allowed higher and better-targeted sales. Thanks to an SEO audit and A/B testing, the website traffic, and conversion rates increased significantly. The business processes within the payment module were optimized to decrease transactional costs. Overall, the business noted a significant increase in sales.
Read the full case study here.
This project was created by Ruby on Rails developers, UX/UI designers, and product managers from Ideamotive's Talent Network.

CarPal Fleet
CarPal: Changing the way the goods move in cities
How we provided the right set of talents and technologies and enabled the quick growth of the existing product?
CHALLENGE:
CarPal reached out to us when they already had an existing development team working on the product and know-how regarding the development of software products. They needed to scale their development team and add new technologies as fast as they wanted to grow their SaaS branch of the business - CarPal Fleet.
PROCESS:
Although CarPal’s office is based in Singapore with a six-hour time zone difference, we managed to develop a routine to deliver both applications at a fast pace without sacrificing the quality of work. Our React Native developers and React developers contacted the client on a daily basis to discuss and plan the development and reported directly to CarPal’s CEO who is responsible for Product Development.
OUTCOME:
Both CarPal Fleet apps are sophisticated pieces of code, but the mobile CarPal Fleet Driver app is in our opinion the most interesting because:
- It’s truly cross-platform while maintaining some iOS and Android requirements
- There are 4 methods that allow the driver to prove the delivery in the app
- It has a built-in contact module so the driver can contact his operations manager, customer, or the receiving party through the app
- There is a sophisticated location tracking module built in so all interested parties can know where the cars are all the time.

GoGetty
GoGetty: Building and growing a social impact startup
How we leveraged our tech business expertise and web development skills and helped in launching the product on a tight deadline?
CHALLENGE:
GoGetty's CEO, Eveline, came to us with a complete design. Our primary challenge was to bring it to life while sticking to tight deadlines. We had to define and describe their business processes, as well as validate existing ones. Additionally, after workshops, we discovered some severe gaps in the designs.
Key challenges included a lack of client's technical knowledge, undefined business processes, unanticipated problems of user retention, tight MVP release deadline, and choosing the right payment gateway for recurring payments.
PROCESS:
During the workshop, our business consultants went through the business model, sources of revenue, and marketing strategy. Together with GoGetty's CEO they identified existing business processes, validated and improved them, and added new ones. Once we had the business logic, our UX/UI designers drew the remaining layouts while Ruby on Rails developers and React developers set out to work.
OUTCOME:
We are proud that by helping to create the GoGetty platform, we are contributing to reducing gender inequality. Social impact start-ups are very welcome at Ideamotive - especially when we can see their growth and progress. GoGetty was nominated for a series of prestigious awards and has been discussed widely in the press. They are already successful, and it seems that their growth is continuously accelerating.
GoGetty was described in Børsen - the most prominent Danish newspaper - as the first job board emphasizing diversity.

VOD Web App
VOD: Creating a universal design for a new VOD platform
CHALLENGE:
A New York-based client approached us to design a new VOD web app. Our goal was to create a universal design to fit all screen sizes and all sorts of devices (desktop, mobile, TV screens).
Key challenges:
- Creating a design flexible for all screen sizes, browsers, device types (including TV screens)
- Navigation that would be universal for interacting with keyboard & mouse, TV remote and also touch screens
- Content selection path had to be simple, but also allow advanced filtering
PROCESS:
Our client had a very good understanding of the product requirements and a short deadline for the design delivery. We were able to meet them thanks to a handcrafted design process.
Ideamotive's business analysts conducted thorough competitive research and analysis on the competition with the biggest market share and apps for various devices including Smart TV, PC, smartphones, and consoles.
After we concluded the research and discussed design inspirations our UX/UI designers started to design interactive wireframes for various screen sizes so the client's team could get quick user feedback.
Having the initial feedback after the wireframe test we were able to make high fidelity, responsive screens.
The last part was to create a very detailed design system with animations so the client's internal development team was able to implement the whole design in a quick and easy way.
OUTCOME:
The designs were delivered within the budget and on time without sacrificing the quality of the work.
- Our designers were able to help the client to define the apps final functions
- The client's development team got a great, detailed, easy to implement design
- The design is ready to implement on every available device prepared for streaming video.

Bonacea
Bonacea: designing UI/UX for a medical IoT startup
How we created a complete UX flow and working prototype for the diagnostic medical app available on various devices - from smartwatches to full HD smart TVs?
CHALLENGE:
Bonacea is a large, complex project involving software and hardware. The main objectives are for it to be easy to set up and intuitive to use. We were asked to prepare UX and UI concepts for the web and mobile interfaces. This time, "mobile" also meant... smartwatches.
Here are the challenges that we faced:
- develop a clear UX flow within an application, consistent among devices
- create intuitive UI for various types of screens — from 4k monitors to smartwatches
- give clear and straightforward information on medicament dosing.
PROCESS:
The process of gathering requirements and drawing low-fidelity mockups helped to save a significant amount of money and time by avoiding costly modifications during the development. Our UX/UI designers created flows for various devices and app roles. At this stage, we agreed on the overall functionalities of the app. Afterward, we started prototyping low-fidelity designs, along with gathering more specific requirements. When that was completed, discussed, and accepted, we agreed on the final form of the system and began drawing designs.
OUTCOME:
Bonacea received the complete design of the system for all devices. The process of gathering requirements and drawing low-fidelity mockups helped to save a significant amount of money by avoiding costly modifications during the development. Additionally, we made sure that everyone involved had the same understanding of the final product by building clickable prototypes. It reduced further discussions and increased productivity during the next phases of building technical architecture.

Memcare
Memcare: digital transformation for funeral homes
How we have re-written the whole app from scratch in two months and gave it a new, modern design and outstanding user experience?
CHALLENGE:
When we started working with them, Memcare had already two solutions on the market - Memcare Partner a funeral home management system and Memcare Notify a tool for grieving families to make the funeral arrangements much simpler.
They already had an existing development team but wanted to move faster with their development process which at that moment meant rewriting the application's frontend from Ruby on Rails to React and adding new functions in both apps.
PROCESS:
The development process lasted two months during which we not only rewritten the whole frontend app from scratch but also redesigned Memcare Partner and Memcare Notify. Ideamotive's UX/UI designers gave it a new, more modern look that improved user experience and also was consistent with React best practices. During our cooperation, our React developers helped to improve the quality of work, processes, and technical knowledge together with Memcare's internal development team.
OUTCOME:
Memcare could deliver their product to the market much faster, but also with better quality code and designs. It also allowed the client to be able to get another investment round from their investor.
We assisted Memcare's internal development team with switching from Trello - their previously used project management tool - to Jira, which we used during our cooperation. They also gained much know-how about frontend development in React.

Voicer
Voicer: preparing and running a product design sprint for a startup from New York
CHALLENGE:
Voicer came to Ideamotive with the idea of building an app for audio/voice recording, with an advanced algorithm for sharing personal content. The Voicer team has never worked with an agency before. The target group and business model were also to be developed during our meetings.
Key challenges that we faced:
- the initial idea wasn't marketable
- there were no designs or low-fidelity wireframes
- the client did not have a clear vision statement
- no customer segmentation or geosegmentation.
PROCESS:
Before the first workshop, we sent to Voicer a series of questions regarding business, technology, and design. After receiving an extensive set of answers and analyzing it, we decided to organize a product design sprint. During the first workshop, we decided on the target audience, business model, and functional overview. Then we created mock-ups, prototypes, and, finally, high-fidelity clickable design.
OUTCOME:
The Voicer team defined their product including target audience, business model, overall design, and tech skills needed to create an MVP. They also received estimations on how long it would take to build the app and how much it would cost. They are ready to sell their prototype to investors, show it to a potential customer, and make deeper market research without writing one line of code.
This project was brought to life by Software Prototyping Experts from Ideamotive's Talent Network.

GoAP - UX Design Sprint
GoAP: Building a ready-to-use mobile app prototype for target testing in five working days
How we helped a young startup to test their ideas and approaches after three product workshops and UX design support?
CHALLENGE:
GoAP came to us with a well-defined problem. They already had a beta version running but had complicated onboarding and booking processes for their event providers - teachers, instructors, culture houses, museums, theaters.
PROCESS:
Our business consultants conducted 3 workshops followed by the work of our UX/UI designers to visualize the outcome.
- The first workshop was to know the context. We discussed the problem, talked about targeted users and their needs, reviewed the competition, and formulated a strategy.
- During the second workshop, we came up with ideas for a potential solution to make the onboarding process easier and simpler, but still adjustable for the different types of providers.
- During the third workshop, we chose the most promising idea and created a userflow for it. The last phase was to design and prototype the idea.
OUTCOME:
Within 5 days we provided GoAP with designs and a prototype that they could check with their target groups.
We made one, universal flow that fulfilled the needs of various provider types, created hi-fi mockups for the most problematic onboarding parts, and showed GoAPP’s team how they can experiment to find potential solutions to make their product better by showing them the design sprint methodology.

Packhelp
Packhelp: providing the right set of talents for a fast-growing startup
How we advanced the work on a new product and made it possible to meed the deadlines from investors
CHALLENGE:
Packhelp came to us with an existing app and as a well-established business. They were so successful that they couldn't handle all their development work internally anymore. That was their primary challenge. Together we agreed that we could help Packhelp temporarily, by creating a new module of their system.
PROCESS:
We started with a workshop about Packhelp business requirements regarding the new module. After understanding the details, we approached the technical discussion with Packhelp's CTO. Together we decided on the overall system architecture and implementation details. We also agreed that the project would be conducted within a scrum methodology with our project manager.
- implemented an external system module that connects to the main app and exchanges information.
- performed a series of technical meetings to build bridges between the system and the new module.
- carried out a scrum process that complied with our client's tools.
OUTCOME:
Thanks to our help Packhelp gained an additional workforce and finished a project that they wouldn't have normally even started. Together we progressed this fast pace startup by two months, which was critical for the growth of the company at this point.

SnowShow Pilot App
SnowShow: building a booking system for one of the biggest European winter tours operators
How we created the new architecture and introduced Machine Learning based solutions to the system and increased digital sales by over 70%?
CHALLENGE:
The booking system we took over was complex and included multiple implicit business logic. Making it simple, readable, and self-descriptive was the main business and technical challenge for us at the beginning of the project.
The main challenges encountered during our partnership were ranging from old UI/UX design to outdated, insecure versions of libraries, complex dependencies in code, and changing demand for developers, due to the seasonality of the business.
PROCESS:
Our project managers, Ruby on Rails developers, and React developers proactively worked on polishing off the whole system. We implemented a machine learning-driven recommendation system for new and returning users, to personalize the experience of each visitor.
On the course of our work, we introduced various solutions, such as:
- redesigned the UX/UI of the booking system and webpage
- created a CMS for the website
- reduced code complexity
- upgraded to the newest Ruby on Rails version
- introduced React as the technology for crucial business processes
- implemented Continuous Integration.
OUTCOME:
After releasing the new version of SnowShow's website, sales increased by over 70%. SnowShow also reduced their infoline staff because of a much lower number of calls. Now the system and website work smoother and faster than ever before.

Chilling
CHALLENGE:
Chilling is a sister brand of SnowShow. They provide tours to the hottest exotic locations in Europe. To start their new branch, they needed a booking system for summer trips.
PROCESS:
We already worked with SnowShow and their business processes. To optimize the work, we started with wireframes to see how much Chilling's booking system will differ from SnowShow's. After that, we knew we'd have to separate Chilling's CMS, but was able to use SnowsShows's CRM and recommendation system with only a few adjustments to address Chilling's business requirements.
OUTCOME:
In just two months our Ruby on Rails developers delivered a cutting-edge booking system that allowed them to earn money on summer trips from day one.

SnowShow
SnowShow: building a booking system for one of the biggest European winter tours operators
How we created the new architecture and introduced Machine Learning based solutions to the system and increased digital sales by over 70%?
CHALLENGE:
The booking system we took over was complex and included multiple implicit business logic. Making it simple, readable, and self-descriptive was the main business and technical challenge for us at the beginning of the project.
The main challenges encountered during our partnership were ranging from old UI/UX design to outdated, insecure versions of libraries, complex dependencies in code, and changing demand for developers, due to the seasonality of the business.
PROCESS:
Our project managers, Ruby on Rails developers, and React developers proactively worked on polishing off the whole system. We implemented a machine learning-driven recommendation system for new and returning users, to personalize the experience of each visitor.
On the course of our work, we introduced various solutions, such as:
- redesigned the UX/UI of the booking system and webpage
- created a CMS for the website
- reduced code complexity
- upgraded to the newest Ruby on Rails version
- introduced React as the technology for crucial business processes
- implemented Continuous Integration.
OUTCOME:
After releasing the new version of SnowShow's website, sales increased by over 70%. SnowShow also reduced their infoline staff because of a much lower number of calls. Now the system and website work smoother and faster than ever before.

Lauber
Lauber: Integrating various systems into one e-commerce platform
How we created a brand new storefront for an existing ERP and integrated different systems into one easy-to-use platform with the potential for scaling?
CHALLENGE:
Ideamotive's agile coaches started with a workshop explaining the meanders of agile project management. During the meeting, we created the first wireframes and agreed on the general vision of the project. During the next two workshops, we were collecting requirements for the first milestone — version 1.0. We started an agile sprint and educated Lauber reps in using our tools like JIRA and Confluence.
PROCESS:
The solutions that we introduced to the most relevant problems covered prototypes in UXPin and InVision, creating and implementing a process of merging product data from various sources (ETL process), integration with payment gateways (PayPal), advanced search engine and dynamic filters, and car parts comparator. All in multiple languages and currencies for clients all over Europe.
OUTCOME:
Lauber storefront was released successfully and quickly received positive opinions from car parts dealers. The ease of use and the number of details were mentioned as the primary advantages. From the release date, Lauber customers all around Europe can buy almost any car part they want through the Internet.
Our Ruby on Rails developers and React developers created successful long-term communication within the agile framework, well-received and well-established storefront, the unified ecosystem of car parts within Lauber, and the platform easy to upgrade and add new features to.
Reviews
the project
Custom Software Dev for Wireless Communications Company
"They’re not afraid to develop very sophisticated and high-tech software for different use cases."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the founder and CEO of Microamp Solutions, a deep tech startup working on an innovative RF infrastructure for 5G networks and future wireless communication systems.
What challenge were you trying to address with Ideamotive?
Companies like ours generally use expensive software to design electronic devices such as RF modules. As a startup, we don’t have a lot of money to spend on this software, so we decided to develop a solution on our own. We needed to find software developers with knowledge in electronics and mathematics.
What was the scope of their involvement?
We went to Ideamotive for help designing and developing a platform for designing 5G power amplifiers based on mathematics and physics formulas. They handled the whole process of designing the UI and developing the backend.
We gave them requirements and explained how the platform should work. We went through our process for designing power amplifiers, and Ideamotive adjusted the design of the platform accordingly.
They built the engine based on formulas and advanced electronics principles that we outlined, like the Smith chart, which is the basis for microwave engineering. The people that Ideamotive gave us understood what we were doing, so they understood the purpose of what they were doing.
The UI was also important to us. Everyone wants to have a user-friendly interface, but ours also had to be adjusted to our procedures and design methods.
What is the team composition?
We worked with four people from Ideamotive. David (CTO) was the main designer of the engine. He has a background in electronics, so he understood the scope. We also worked with two UI designers.
How did you come to work with Ideamotive?
They were recommended to me by a friend whose colleague had worked with Ideamotive. I sent our requirements and vision for the platform to multiple software houses, but they told us that it was too complicated for them and that they didn’t have people with electronics experience onboard.
They were willing to collaborate with us if we explained everything in detail, but we didn’t have the time for this. We wanted a software house to outsource this project to instead of hiring developers and sitting beside them to tell them what to do.
Ideamotive had a holistic approach to our task. They had highly-educated people on board, including in our area, at least in terms of principles. That was enough for them to create this platform.
How much have you invested with them?
We spent $50,000–$60,000.
What is the status of this engagement?
We started working with Ideamotive in June or July 2020, and they finished the project after two and a half months.
What evidence can you share that demonstrates the impact of the engagement?
The platform is more useful to us than we expected when creating the initial plan. It has a lot of graphical elements, which allows us to design components even faster than with expensive market software. We’d be less efficient in designing our power amplifiers without this software.
How did Ideamotive perform from a project management standpoint?
Ideamotive managed the project on their own. They not only gave us software developers, but they actually built the software for us, despite it being extremely complex from a physics and maths point of view. They asked us some questions, but most of the project was done on their side. That was the work style I was looking for.
What did you find most impressive about them?
They’re not afraid to develop very sophisticated and high-tech software for different use cases. Ideamotive does turnkey solutions, and they manage projects on their own. They’re not just another software house that builds marketplaces.
Are there any areas they could improve?
No, nothing comes to mind right away. I don’t have a background in software development, but, from a client’s point of view, everything was better than expected for me.
the project
App Prototype Design & Shopify Dev for Tech Co
"Ideamotive not only executed but also improved my ideas."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the sole owner of Peddy Corporation of Disruption and Innovation, LLC. I create different technologies to tap into different niche markets.
What challenge were you trying to address with Ideamotive?
I needed a partner to help develop an MVP and a website.
What was the scope of their involvement?
During this project, Ideamotive helped with my mobile app by creating UI/UX designs. Their team essentially created a visual prototype of my mobile app’s MVP that I could pitch to investors. I came prepared with examples of designs, and they finished the MVP design in eight days.
Their project manager chose the platform’s most important screens and listed them in Jira for the team to tack on specific days. As their team’s six hours ahead, we had morning meetings every day to review their completed screens. I would review them and then put the task into the completed bin. They would start the next task the next day.
They currently help to design and develop a Shopify website. One of their designers works on the logo while one of their developers overwrites the code. They take a page from Manga and send it to us to enhance. I originally engaged a person in London who made canvasses of the scenes, but it wasn’t a simple process. Ideamotive helped with that process. We’re still in the process of building the site.
What is the team composition?
I mainly work with three people from Ideamotive: Andrii (Software Project Manager), Arthur (UI/UX Designer), and Adam (Head of Design). I’ve also been in contact with Filip (VP of Sales and Partnerships).
How did you come to work with Ideamotive?
While using my university's portal, there was an option to meet with a tech team that could develop and accelerate businesses. I talked with Filip and enjoyed our conversation. I also liked their site and previous design projects. They specialized in creating digital marketplaces, which I wanted to build. That specialization made them an ideal choice.
How much have you invested in them?
I will likely invest between $5,500—$6,000 in total. The prototype cost $2,500, and the website will cost $1,420. There will probably be another invoice for another contract, which will be anywhere between $1,850—$1,200.
What is the status of this engagement?
The project started in September 2020, and it’s ongoing.
What evidence can you share that demonstrates the impact of the engagement?
Although I didn’t win the competition, one of the judges was impressed by the MVP and shocked that I don’t have investors. Based on my presentation's quality, he said that he would be surprised if I didn’t find investors, which validated the design as an asset.
My presentation’s beautiful, so I feel confident pitching investors. The designs visualize my goals and definitely add value. I showed my supporters Ideamotive’s design updates throughout the project. They were impressed by the progress and results. I also love my prototype’s design.
Ideamotive helps with website development, which was a more difficult process than I thought it would be. This has been a good experience. Unlike previous experiences, I’ve gotten what I’ve paid for.
How did Ideamotive perform from a project management standpoint?
I have many meetings with their project manager and their designer. To communicate, we use Jira and Slack. Andrii’s always present in the Slack channels to redirect the project if necessary.
During the design process, their team used Figma, which housed the logos and graphics. I was able to watch them work. If I had any issues, I commented on the platform. They then addressed it by the next day. I liked that a lot.
What did you find most impressive about them?
As far as the graphic design and visual prototype, I’m 100% satisfied with Ideamotive’s services. It wasn't easy to find a team that could execute my wishes. Ideamotive not only executed but also improved my ideas. Although I came prepared, we thought through my ideas, and they genuinely recommended the route to pursue. For a moment, I forgot that I was paying them. I like their entire company.
Are there any areas they could improve?
I was wary at first because it’s difficult to track development. When I wasn’t certain about hours, I asked their project manager, who then sent the time log. We sorted the confusion, and I reviewed the website to see that their team added a significant amount of code.
Do you have any advice for potential customers?
Come prepared to avoid the consultation. I came prepared with designs, color schemes, a style board, and an idea for the logo. Their team was able to complete the MVP in eight days because I came prepared.
the project
Custom Software Development for Travel Marketplace
"They provided high-quality services with no issues during the process which was crucial for the product back then."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I’m the Founder and CEO of Road.Travel (formerly Timescenery), an All-in-One Trip Planner and Marketplace from London. Road.Travel aggregates data and services from many sources to let you visually plan trips of any kind and complexity.
The technology of one button booking makes self-guided trips as simple as vacation packages by automating bookings of multiple services.
For what projects/services did your company hire Ideamotive, and what were your goals?
We decided to approach Ideamotive for our project because we were looking for a reliable partner and looking to hire a senior JavaScript/Angular developer to do custom software development. They had a developer perfectly matching our needs, who was working directly with us.
Apart from the minor improvements in our product in general, we had a white-label platform on our roadmap. That was the main thing to be done by Ideamotive, and they delivered that successfully.
There were two goals:
- The first one was building a white-label platform, and they perfectly accomplished this. Thanks to that, we were able to launch the first white-label client. It was the largest and one of the most popular online travel agencies in Germany. That was a massive success for us.
- The second one aimed to work with a distributed team (mainly full-time software developers) that will be able to develop this and future projects for us.
We wanted to test that kind of cooperation and also have some financial savings thanks to that. Outsourcing worked for us very well.
How did you select Ideamotive and what were the deciding factors?
We were looking for a reliable partner. I’ve asked around, and one of Ideamotive’s past clients and my colleague introduced us to them as a trusted and highly recommended partner. I’ve also done some background research, looked into their portfolio, capabilities, and previous projects.
They seemed very professional, and prior experience in the travel industry and building booking systems was a big plus. Communication was like a breeze, which was also an essential factor for us.
Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.
Road.Travel is the first ever to introduce road trip packages, which are the combination of curated itineraries, pre-calculated roads, recommended places to visit, trip planning features, a budget optimizer, and booking capabilities that help you book everything you need for a road trip in no time.
Over more than two years of cooperation, they introduced many improvements to our main platform, and they built and then developed new features in the aftermentioned white-label platform.
How many people from the vendor's team worked with you, and what were their positions?
We were working directly with one full-stack senior JavaScript developer with skills in AngularJS. From time to time, I was also in communication with one of the Directors from Ideamotive, and they regularly wanted to make sure I’m pleased with the output they provide.
Can you share any measurable outcomes of the project or general feedback about the deliverables?
Everything was delivered quickly within the timeline and of high quality. All that allowed us to make a huge step forward in terms of our priorities and start new partnerships.
Describe their project management style, including communication tools and timelines.
The developer they provided us with was directly cooperating with me. He was always highly responsive, proactive and ready to answer all the questions. The communication with Ideamotive’s management was also very good. We communicated through Jira and Slack.
What did you find most impressive or unique about this company?
Previous experience in the same industry. The professionalism of the developer we’ve worked with. They provided high-quality services with no issues during the process which was crucial for the product back then.
Are there any areas for improvement or something they could have done differently?
I don’t see any area for improvement right now. Everything was perfect.
the project
New Product Creation for Telecom Company
“They provide us with really high-grade specialists. They really do their homework.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m a DevOps manager for a telecom company.
What challenge were you trying to address with Ideamotive?
We took on an endeavor of delivering a whole new, groundbreaking digital product. We needed fresh, creative minds and people that could deliver.
What was the scope of their involvement?
The project involved creating a Greenfield platform from the ground up. They helped with the creative side of things and created a user flow to make it as client-oriented as possible.
What is the team composition?
The team's skillsets ranged from React Native developers to DevOps engineers.
How did you come to work with Ideamotive?
We were discussing what technology to use and decided on React Native. We started to look for React Native companies that had experience and excelled at it. That’s how we came upon Ideamotive.
What is the status of this engagement?
We started working together in January 2018 and the work is ongoing.
What evidence can you share that demonstrates the impact of the engagement?
They provided us with a very capable team that worked well and understood the project. We could see the sacrifices they made for our project. They were sometimes working 12–16 hours a day to deliver our product and making changes and tweaks. Their approach, professionalism, skill, and knowledge was great.
We knew that working by working with them, we had a stable partner we could rely on. They were part of our team, and as a result, our productivity was groundbreaking. The whole team melded together and made it happen.
How did Ideamotive perform from a project management standpoint?
We managed the project from our side and they provided the necessary means. If there was a problem, I relied upon them to resolve it, and they did. One of our team members had to leave for a month, but they provided the means for him to work offsite so that the service wouldn’t be disrupted. They provided continuous service without any disruptions.
What did you find most impressive about them?
They've met my expectations and delivered what I needed. Their efficiency increased in a manner I would expect, and they continue to do things better and faster. They provide us with really high-grade specialists. They really do their homework.
Are there any areas they could improve?
I’m satisfied overall.
Do you have any advice for potential customers?
Provide them with a description of your vision. It’s crucial in order for them to get hyped about it. Selling the idea is very important.
the project
UI/UX Design & Consultation for Caregiver Matching Platform
“They were there for me one 100%.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the managing director of Spectocare, an online platform matching caregivers, masseuses, physiotherapists, and nurses with people in need, mostly the elderly and those with disabilities.
What challenge were you trying to address with Ideamotive?
I wanted to make my platform more user friendly and easier to navigate.
What was the scope of their involvement?
Ideamotive reworked the overall UI/UX of my site. They consulted me on possible business opportunities, what to change, and how to make those changes. They explained their recommendations.
What is the team composition?
I was in direct contact with one of their principals, and I had an account coordinator and a designer assigned to me.
How did you come to work with Ideamotive?
I found them through a recommendation while I was living in New York, possibly through the Polish community. Ideamotive was also the main designer of an educational website I was using. I thought that they might be suitable for my project, and I contacted them.
How much have you invested with them?
The cost was £2,500 (approximately $2,900 USD).
What is the status of this engagement?
I contacted them around late-April 2020, and we had a consultation period of about four weeks. The designer started working around May.
I was supposed to receive the project back in early-June, but the time was extended by two weeks. We had some differences of opinion during July, and I finally received the deliverables and approved them in early-August.
What evidence can you share that demonstrates the impact of the engagement?
My developer is still working on it, so I don’t have any results yet. Ideamotive was very collaborative and flexible with me, a non-technical person with no experience in online technologies. I wasn’t always able to use the proper professional language, but they understood what my needs were.
Right now, I’m waiting to receive the final project from my developer, which should be within a week or a week and a half. Unfortunately, I haven’t had the chance to give it to anyone to try, so I don’t have any feedback.
How did Ideamotive perform from a project management standpoint?
They’re very skilled, open, and flexible, and I never felt that I was overwhelming them with my worries and ideas. They were always happy to listen and give me a resolution, and I was very impressed by this. I believe they have a bright future ahead of them. They had plenty of ideas and resolutions. I’ve sent them a proposal for another project, and they gave me feedback that was very advanced on the technology side. I have only good things to say about them.
We used Slack for communication, and the project was delivered on Figma.
What did you find most impressive about them?
I’ve made two web platforms so far, and I’ve worked with a few other companies. The most impressive thing about Ideamotive was how open they were. It gave me a feeling of being taken care of. They never seemed bored or set in their own ideas, and they were there for me one 100%.
Are there any areas they could improve?
They delivered the project as if it were the final version of the job, and I felt like I didn’t have a chance to provide my input. It was a bit unexpected. They asked me to make a payment, and if I had other requests, those would require additional payments.
Do you have any advice for future clients of theirs?
They should be very clear about their expectations and specify subsequent changes as part of the contract.
the project
MVP Prototype Creation for Cloud Workplace Startup
"They helped me become acquainted with the basics of development, ensuring that our partnership would work."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m a co-founder and the CEO of Renderro, a startup focused on providing a cloud workplace for designers, animators, and filmmakers. The tool enables users to upload work that had previously been done in postproduction studio environments to the cloud. We provide machines with graphic cards, cloud storage, and a project collaboration app as part of a simple, out-of-the-box solution.
What challenge were you trying to address with Ideamotive?
The company was incorporated in April 2019 and originally consisted of only me and my technical co-founder. We didn’t have enough hands to do all the work, so we decided to collaborate with Ideamotive. We wanted to create a prototype that showed the basic concepts of the technology and the system design to aid in conversations with potential customers and investors.
What was the scope of their involvement?
Ideamotive created the frontend of the prototype system, where users could register, log in, and demo all the components. I was a filmmaker previously, so I had little experience with app development. Early on, Ideamotive devoted a lot of time and energy so I could create proper specifications for them. They then helped me translate these specifications into user stories and tasks on Jira.
I worked with their senior UI/UX designer on a few iterations of what the solution should look like. We created three iterations of clickable mockups in InVision which I could test with users.
What is the team composition?
There was a project manager on Ideamotive’s side, and I also worked directly with their UI/UX designer.
How did you come to work with Ideamotive?
They were highly recommended by my network in Warsaw, were well-known in the microsystem and virtual machine space, and had worked with young entrepreneurs.
How much have you invested with them?
We spent between €40,000–€50,000 (approximately $45,158–$56,448 USD).
What is the status of this engagement?
We worked with Ideamotive between May–August 2019.
What evidence can you share that demonstrates the impact of the engagement?
Ideamotive helped us get our idea off the ground. We wouldn’t have been able to move forward if we hadn't partnered with them. Their work has had a lot of impact on our business.
How did Ideamotive perform from a project management standpoint?
Ideamotive’s project management process was a mix of scrum and Kanban. There was a project manager in place and the communication was quite clear. Everything was based on well-planned sprints that left little overflow work. Even though we made changes and reprioritized based on customer feedback, I can say with full confidence that we were on schedule with everything.
What did you find most impressive about them?
I was glad that they didn’t exploit the fact that I was totally green in the beginning. They helped me become acquainted with the basics of development, ensuring that our partnership would work. They already had a contract signed and could’ve left me in the dark, but they didn’t.
Are there any areas they could improve?
I can’t think of anything.
Do you have any advice for future clients of theirs?
Clear communication was extremely helpful to me. I tried to be as honest as possible about my needs and expectations, and I expected the same from them. This approach worked well for me, and I would recommend it to future Ideamotive clients.
the project
Custom Software Dev for Educational App Developer
"Since we brought Ideamotive on, the project has really taken shape."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m a product manager at Luminate Enterprises. We build education apps.
What challenge were you trying to address with Ideamotive?
We’re building a word processor simplified and specified for essay writing, and we had a ton of frontend development needs that were slowing us down. Specifically, we needed someone to build bad ideas to test their validity and then build a production-level application.
What was the scope of their involvement?
There is a lot of collaboration. The process has been fewer product decisions and more development and programming decisions. Ideamotive also plays a consulting role in design validity. Our requirements have flowed and changed a lot as we’ve gone through the project. There’s a high level of communication between our teams.
What is the team composition?
We’ve worked with Justyn (React Developer) for 4–5 months. Filip (VP of Sales & Marketing) is one of their managers and was willing to be involved to help make decisions. We’ve also briefly worked with a designer.
How did you come to work with Ideamotive?
We interviewed four development agencies before choosing Ideamotive. In our conversation with Filip, we liked the questions they asked, and they were willing to provide someone who could work in a startup’s collaborative environment. We wanted a company that could work with us and didn’t require us to have everything figured out from the outset.
How much have you invested with them?
We spent about $10,000–$15,000 CAD (approximately $7,300–$11,000 USD).
What is the status of this engagement?
We started at the very end of December 2019 and are still working together.
What evidence can you share that demonstrates the impact of the engagement?
Since we brought Ideamotive on, the project has really taken shape. It was just an idea at the beginning; now we have a product that we didn’t have in December. Now that we have the stability of an external developer, it gave us more structure and more reason to have a standard development cycle.
How did Ideamotive perform from a project management standpoint?
Justyn has been great. His English is perfect. Since we’re creating a word processor, we needed the copy to be done at a level that requires minimal change. A person on our team wakes up early to work with Justyn for his full workday. He’s also on Slack all the time, so we’re in constant communication with us. He’s very responsive, available, and willing to have meetings whenever.
What did you find most impressive about them?
First, their communication is very good and flexible. Second, they promised to find us the React developer we were looking for, and they were willing to let us test them out on a two-week trial basis. We switched from our first developer to Justyn in that timeframe; Justyn was a better fit for us. Third, they were willing to give us a major discount when COVID-19 hit. Our budget got cut considerably, and they were willing to work with us to make sure our partnership could continue.
Are there any areas they could improve?
It’s really been perfect. We needed to check two boxes — communication and development ability — and they have checked both.
Any advice for potential customers?
Make sure you find the right developer once you find the right agency. There should be a stipulation that lets you change developers so that you find the right person for your project. Ideamotive has a huge pool of talent. Don’t just settle for someone: find a person who understands your project and has the competencies you need.
the project
Backend Development for Entertainment SaaS Platform
“The attitude that they brought every day made the project incredibly enjoyable to work on and manage.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the COO of VUniverse, which is a SaaS platform in the entertainment space that unifies all your movie and TV show discovery across your streaming services. We take your Netflix, HBO, Hulu, Amazon, and other watch histories and put it in one place so that you know what you have to watch and where you can watch it.
What challenge were you trying to address with Ideamotive?
We needed help with a specific element of the development on our platform.
What was the scope of their involvement?
Their team provided Ruby on Rails backend development. Our CPO worked closely with them to come up with ideas for the actual implementation of our requirements for them, and then they returned code and he tested it to make sure that everything was working correctly before moving on to the next element. The collaboration went on like that until the product was complete.
What was the team composition?
Philip (Account Manager) was excellent to work with because he was always on top of any questions or issues that came up throughout the project. Marek () was our primary developer working with Philip as well.
How did you come to work with Ideamotive?
Our CPO interviewed a lot of different companies, and Ideamotive came out on top because of their experience and the personalities of the people working there.
How much have you invested with them?
We spent about $110,000 with them in total.
What is the status of this engagement?
The project started in August 2019 and is still ongoing.
What evidence can you share that demonstrates the impact of the engagement?
I don’t have any specific metrics that I can cite, but they have been able to complete everything that we threw at them so far both fast and economically. We have been completely satisfied with the quality of their work in that regard. The product is out in a beta version but is almost ready to be fully launched thanks to the work that they have completed for us.
How did Ideamotive perform from a project management standpoint?
They were absolutely excellent to work with. It was my first experience working with an offshore company, so I was a little bit more reticent at the beginning of the project, but they took away any angst that I might have had about the time difference or any other communication issues.
We use tons of different softwares to communicate and keep track of everything, including Slack, Atlassian, and a variety of other project management tools.
What did you find most impressive about them?
They were coming over to go to South by Southwest, but on their way over they took the time to get off the plane in New York and come meet us. To me, that really was representative of how willing they consistently were to go the extra mile and how much they loved the work with us.
They make the collaboration feel like a partnership rather than a contract. The attitude that they brought every day made the project incredibly enjoyable to work on and manage.
Are there any areas they could improve?
I really can’t think of anything that I wish they were doing differently.
Do you have any advice for potential customers?
They are the people that they portray themselves to be. You obviously have to look things over, but don’t waste time going back and forth with them on the details. Just talk it out with them and they will be able to accommodate just about any situation you could possibly find yourselves in with them as your partner.
the project
MVP Software Creation for Adventure Vacation Marketplace
"They took a very progressive approach to our needs."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m a co-founder of Travelduck which is an adventure travel marketplace. I’m responsible for the development of our marketplace platform.
What challenge were you trying to address with Ideamotive?
The challenge was to build a marketplace from scratch and to build a great looking MVP within a reasonable budget. We wanted something that looked like topnotch marketplaces with a modern design and had all the necessary backend functionality.
What was the scope of their involvement?
They did development for both front- and backend. They helped us choose the stack for the project, do the proper setup, and handle the infrastructure. Everything from design to the backend and frontend UX was developed by Ideamotive.
What is the team composition?
I mostly worked with the project manager, but I also sometimes worked directly with the developers.
How did you come to work with Ideamotive?
They worked on a project for a previous company where I was an employee. Now as a co-founder of a new project, I decided to go with them because I had a good experience working with them previously.
How much have you invested in them?
We have spent around €100,000 (approximately $111,859.30 USD).
What is the status of this engagement?
The project started in February 2019, and we’re still working together.
What evidence can you share that demonstrates the impact of the engagement?
We launched the marketplace in October of 2019. There were no major bugs, and after launching the MVP, we focused on mostly developing new features that were in the backlog. It was working well and serving our needs.
Of course, Covid-19 changed everything, and tourism has stopped for two or three months. We are now focusing more on offers from our local market here in Poland and we are getting back some traction but on a bit of a different product scheme.
How did Ideamotive perform from a project management standpoint?
They have a very well-organized workflow. We mostly used tasking tools, plus a project management platform as well as Slack for communication. Most communication was done through the project manager, but anytime there was a need I could contact the developers directly, or they could contact me. We have weekly stand-ups with the project manager and developers which has been pretty effective.
We were using them full-time and were working with the best project manager I’ve ever worked with. It was a very smooth process with great communication. They took a very progressive approach to our needs. Sometimes they helped us find a solution that was a bit more cost-effective, but didn’t change the performance of the overall design or functionality of the product.
The project manager we were working with was very proactive in terms of helping us build a better product with more features for the same budget. She had a very good attitude towards us as a client, and towards the developers who were working on the project as well as the co-founders of the company. With them, we have had the least amount of problems with communication out of any software house I have ever worked with.
What did you find most impressive about them?
They don’t engage in projects they don’t believe in, and they put the most effort into the projects they believe in. I think they really liked our vision and that is why we decided to choose them. There was a huge alignment and passion for our project. It wasn’t just “we pay, and you do.” They had great engagement with the product because they believe in it. They were excited about Travelduck getting better and getting our first clients. Having those first successes was also a great success for them which I really liked.
Are there any areas they could improve?
We have been working together for years and we developed a great communication scheme. It is hard to say where they can improve because I see huge progress in their approach over all these years. I know many software houses, and this is still my best experience.
Do you have any advice for potential customers?
Be super open about your budget, your limitations, and who is going to be involved from the client’s perspective because they’re really flexible in the harder moments for businesses. Be open with them and be honest about the project and business goals. We were open about the business goals because they have the skills of delving deeper into your business and trying to understand it in order to provide better solutions. Ideamotive is a trustful partner and the more open you are, the better the results will be.
the project
Event Management Web Development for Swiss University
“Their team meets tight deadlines, including some that only give them a few hours to do the work.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the events manager of a Swiss university. We organize many events throughout the year.
What challenge were you trying to address with Ideamotive?
We needed developers to work on updating our website as well as implement new requirements and features. Our university had done two previous versions in-house.
What was the scope of their involvement?
Ideamotive redeveloped our entire platform. We provided spec sheets from the first two versions of the website and described our desired structure and features of the database. They developed the backend management system for us, added input, and implemented codes to create the third version of our website.
They used Ruby on Rails to code and deploy the platform to the web. Now that the MVP is finished, Ideamotive is currently developing new features and broadening the scope.
What is the team composition?
I work directly with the project manager and have direct contact with the web developers as well. The size of the team fluctuates at different times to meet the current need.
How did you come to work with Ideamotive?
I did a call for projects, an audition of sorts, by sending the spec sheets to about 10 different vendors. We felt Ideamotive was the best fit to work with us on the different methods we employ.
How much have you invested with them?
We’ve invested 40,000–50,000 CHF (approximately $42,000–$52,000 USD). The MVP was 20,000–25,000 CHF (approximately $21,000–$26,000 USD) and the new platform will be 10,000–20,000 CHF (approximately $11,000–$21,000 USD).
What is the status of this engagement?
We started working together in September 2019, and our partnership is ongoing.
What evidence can you share that demonstrates the impact of the engagement?
It’s difficult to provide metrics that result directly from the improvements made. We’ve grown a lot within the last year, doubling the size of our audience. Ideamotive’s work is part of the reason because the website is the face of our events.
How did Ideamotive perform from a project management standpoint?
The process has been the perfect setup for us. We do daily standups to go over the previous day’s and that day’s work. Once a week, I have a call with the project manager and lead developer to go through backlogs and choose the features to work on over the next week.
The project manager does a good job of taking notes during meetings, ensuring developers work on time, tracking all features needed, and handling technical problems. It’s easy to communicate with them. We use several tools including Slack, Jira, email, and more.
What did you find most impressive about them?
We wanted to work in specific technologies, for example, Ruby on Rails. Ideamotive is known for working in Rails. They’re also experienced in this type of project and are flexible, providing a team of developers on short notice and scaling the size as needed. Their team meets tight deadlines, including some that only give them a few hours to do the work.
Are there any areas they could improve?
Due to pressing deadlines, Ideamotive took what we gave them in the beginning and dived straight into the project without much discussion. We discovered that some tools didn’t work as expected and the project wasn’t developing as clearly as we’d hoped. We had to do a QA and iteration of some features that could’ve been done if it had been discussed upfront. The fault lies with us, and with them.
Do you have any advice for potential customers?
Collaboration and communication are key. Feedback needs to be given frequently to help development go the way you envisioned.
Ideamotive delivered a helpful tool that has streamlined the internal design processes both time and cost-wise. The team managed the project effectively, working independently, and their willingness to create complicated software solutions made them an ideal partner.