Simple and Usable Experiences for Web and Mobile

Idea Theorem is Toronto based  UI/UX Design and development agency. We create simple and usable experiences for web and mobile. Our Human Centered Design approach lets us understand your customers, identify their pain points & deliver solutions that enhance their experience with your brand.

 

Services:

  • Product Strategy
  • UI/UX Design
  • Rapid Prototyping
  • Brand Identity
  • Front-End Development
  • Web and Mobile Development

 

 
$5,000+
 
$50 - $99 / hr
 
2 - 9
 Founded
2016
Show all +
Toronto, Canada
headquarters
  • 140 Yonge St. Suite #200
    Toronto, ON M5C 1X6
    Canada

Reviews

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UX Design Audit for Investment Management Company

“They did a great job presenting their research findings in a way that was engaging and easy to follow.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Dec. 2018 - Ongoing
Project summary: 

Idea Theorem evaluated a website in order to recommend UX changes that would improve key analytics results. They also audited company social media channels and the broader customer journey.

The Reviewer
 
11-50 Employees
 
Toronto, Canada
Sarah Carter
Creative Director, Peerage Capital
 
Verified
The Review
Feedback summary: 

Their team was responsive to questions and they provided extremely helpful, thorough reports on all their findings. After changes have been implemented in-house, they’ll perform an additional audit to ensure that all site redesigning has optimized the user experience.

BACKGROUND

Introduce your business and what you do there.

I’m the creative director of Peerage Capital Group. We’re a holdings company partnered with companies in real estate, self-storage, and finance. As the creative director, I provide marketing strategy consultations to all of our partners.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Idea Theorem?

Our self-storage partner needed some UX improvements. They felt like their conversion and bounce rate statistics could be better and wanted help optimizing their site.

SOLUTION

What was the scope of their involvement?

We started out by asking them to do a user experience audit for our partner’s site. They evaluated the site and its existing analytics, then put together a detailed report on their findings. They’re also going to conduct a follow-up evaluation after our in-house team implements the suggested changes, so we can ensure that we’ve implemented their recommendations correctly. Beyond that, they also took a broader look at our social media channels and evaluated our customer journey starting at the initial web search to suggest ways to improve the full experience.

What is the team composition?

We worked with one representative from their company.

How did you come to work with Idea Theorem?

I was asked to come up with three quotes to choose from, so I contacted a number of companies and individual contractors to narrow down our choices. I came across Idea Theorem while researching and noticed that they had a five-star ranking. Their website also impressed me. On top of that, they had the strongest proposal and case studies during our evaluation process. Their materials were clear and well-laid out, and they gave thorough answers to all of our questions, so we decided to hire them.

How much have you invested with them?

We’ve spent between $10,000–$11,000.

What is the status of this engagement?

We started the project in December 2018. The initial UX audit is finished, and now they’re doing some additional follow-up.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’re in the process of implementing the advice from the results of their audit. They provided us with a really clear plan for how to move forward and redesign the flow of our partner website. They also gave us some suggestions for digital promotions that should be straightforward to implement.

How did Idea Theorem perform from a project management standpoint?

We kept in touch via phone and email. They checked in weekly and were highly responsive to our needs.

What did you find most impressive about them?

I appreciated their responsiveness and the fact that they provided us with regular status updates regarding what they were working on. We’d also been attracted by how thorough their initial proposal was, and their audit documents were similarly detailed. The report was easily 100 pages long, and there were a lot of graphs and illustrations to support their findings. They also did a great job of presenting their research findings in a way that was engaging and easy to follow.

Are there any areas they could improve?

I’m not sure because this is the first time I’ve done a UX audit, so I have nothing else to compare against.

Do you have any advice for potential customers?

Don’t narrow down your scope too far at the outset of the project. Allow Idea Theorem to see the bigger picture and add as much value as possible.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

UX Enhancements for SaaS Provider

"They’ve formed a unique, creative approach in a short period of time and understand our product’s goal."

Quality: 
4.5
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Oct. 2018 - Ongoing
Project summary: 

Idea Theorem provides ongoing support toward enhancing UX for an existing web app. They performed market research, identified problem areas, and are currently implementing the changes.

The Reviewer
 
1-10 Employees
 
Illinois
Executive, MOHID
 
Verified
The Review
Feedback summary: 

The new designs created by Idea Theorem promise to deliver strong results. Feedback from users on the updated look has been positive. As a team, Idea Theorem has been a steady partner throughout the project and has consistently fulfilled expectations.

BACKGROUND

Introduce your business and what you do there.

I’m an executive at MOHID, a SaaS provider from nonprofits and their accounting and business operations. We offer software, hardware, and backend solutions. Our company has a web-based application and provide onsite hardware kiosks for our clients to use on their premises.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Idea Theorem?

We received feedback from our users that indicated our site wasn’t user-friendly. We needed a professional team to help redefine the user experience on our app, and appeal to our customer base.

SOLUTION

What was the scope of their involvement?

To begin, Idea Theorem gave us their ideas and explained their methodology. They proposed a plan that began with market research and customer feedback. From there, they identified our pain points and ran a trial effort for the solutions. Though the project isn’t complete yet, their team provided us with mockups, wireframes, and various components for the final product.

What is the team composition?

Idea Theorem supplies two team members—the owner, for back-office work and meetings, and one main designer, who provides the wireframes.

How did you come to work with Idea Theorem?

I searched for vendors online and considered several. After looking at Idea Theorem’s website and portfolio, we saw they had worked on a similar product, and we were confident in their skill set. Additionally, they offered to begin with a trial and other vendors didn’t.

How much have you invested with them?

We’ve spent around $10,000 CAD (approximately $7,400 USD).

What is the status of this engagement?

We began working together in October 2018 and the project is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Those we’ve shown the changes to believe we’re taking a great step in the right direction. The Idea Theorem team has brought us a fresh design and user experience that will improve our app once it’s implemented. We’re confident we’ll achieve our goals after making all the adjustments they’ve recommended.

How did Idea Theorem perform from a project management standpoint?

We communicate in real time about any issues and their team is highly responsive. They’ve been punctual and have met all milestones even under tight deadlines. Any delays in the engagement have come from our side and Idea Theorem has been top class partners in managing the project.

What did you find most impressive about them?

They’ve formed a unique, creative approach in a short period of time and understand our product’s goal. Even though Idea Theorem has strong ideas, they are receptive to hearing my view and adapting their plan to include it.

Are there any areas they could improve?

It could be beneficial and remove deadline pressure if they expanded their team for large projects.

Do you have any advice for potential customers?

Breaking your goals into individual milestones helps the process remain efficient and agile.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They are very punctual.
  • 4.5 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
    The quality is very close to my expectations.
  • 5.0 NPS
    Willing to refer

Design Project for Large Financial Services Provider

"Idea Theorem delivers quality work more reliably than any other firm we’ve used."

Quality: 
5.0
Schedule: 
4.5
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
May 2018 - Ongoing
Project summary: 

Idea Theorem redesigned the user login pages, maintenance screens, and dashboard for a service provider’s website. They designed a new logo for the platform and coordinated HTML and CSS work with a third party.

The Reviewer
 
201-500 Employees
 
Canada
Technical Lead, Large Financial Services Provider
 
Verified
The Review
Feedback summary: 

Although the outsourced coding work was completed independent of the design timeline, Idea Theorem’s overall body of work was quite strong and fostered further collaboration. The updated platform is visually impressive and considerably more modern and readable than its predecessor.

BACKGROUND

Introduce your business and what you do there.

I am a technical lead systems analyst at a large financial services firm.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Idea Theorem?

We contracted with Idea Theorem to redesign the customer-facing side of our website.

SOLUTION

What was the scope of their involvement?

In addition to designing a logo for this platform, they designed the login pages, maintenance screens, and user dashboard. They established a completely new look and feel for the site. To complement the design work, we asked Idea Theorem for some HTML and CSS guidance, which they outsourced to another company. They currently continue to work on the site.

What is the team composition?

We work with one designer, one tester, and a project manager.

How did you come to work with Idea Theorem?

My superior conducted a search for designers. Agencies were asked to develop a proof-of-concept for the designs we had in mind. Out of all of them, Idea Theorem submitted the best work.

What is the status of this engagement?

We began working together in May 2018 and have finished the bulk of the design work. Now, we're having them increase the site’s functionality.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our executive team has responded very well to the new design. It is clean, readable, and modern.

How did Idea Theorem perform from a project management standpoint?

Our project manager was quite attentive. We communicate through a series of conference calls and emails. They're quick to respond to inquiries, and the team delivers everything we ask of them.

What did you find most impressive about them?

We’ve used other designers in the past, and some of them can take weeks to deliver a project. The turnaround time is very critical for us. Idea Theorem delivers quality work more reliably than any other firm we’ve used.

Are there any areas they could improve?

Because the HMTL and CSS work was outsourced, that work was not performed on the same timeline as the redesign. There was a bit of a gap in communication as to when certain elements needed to be delivered.

Any advice for potential customers?

In order to save time during the development process, the scope should be clear from the beginning.

4.5
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Cost Management Dashboard & Workflow for Energy Company

"The team was very easy to work with, maintaining clear communication throughout the engagement."

Quality: 
5.0
Schedule: 
5.0
Cost: 
3.5
Willing to refer: 
4.5
The Project
 
$10,000 to $49,999
 
Mar. - May 2018
Project summary: 

Idea Theorem updated a cost management system to expedite internal workflows. The team created a dashboard in a series of research, design, and prototyping stages. They collaborated both on-site and remotely.

The Reviewer
 
1,001-5,000 Employees
 
Kuwait
Costing Engineer, Energy Company
 
Verified
The Review
Feedback summary: 

They efficiently implemented new processes alongside the dashboard. Both deliveries streamlined communication and coordination in a transparent and user-friendly workflow. Idea Theorem utilized tools successfully to manage costs and maintain clear communications.

BACKGROUND

Please describe your company and your position there.

I’m part of the cost and planning team at an energy company. 

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Idea Theorem?

We needed assistance to enhance our cost management system. We were looking for an agency to help us with workflows, dashboard design, and user journey and research.

What were your goals for this project?

We wanted a transparent workflow and seamless dashboard for our cost management system to keep stakeholders—senior leadership, engineering, and finance departments—informed about upcoming projects and cost challenges.

SOLUTION

How did you select this vendor?

We interviewed several agencies from U.S., U.K., and Canada. We found Idea Theorem at the top of several lists for best UX design firms.

Describe the project in detail.

They worked with internal stakeholders to create the workflow and dashboard design. Phases included user research and prototyping.

What was the team composition?

We worked with their client relations representative and several UX/UI designers. Our in-house resources served as the planning engineering team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The new workflow and dashboard reduced the time and effort needed to collect cross-departmental information and follow up with resources. The updated process was seamless, user-friendly, and transparent. Furthermore, Idea Theorem’s collaborative approach kept costs manageable during each stage.

How effective was the workflow between your team and theirs?

They did user research and prototyping on site, while completing the UI design remotely. We used project management tools to track issues, deliverables, and design sprints. The team was very easy to work with, maintaining clear communication throughout the engagement.

What did you find most impressive about this company?

They collaborated closely with us to understand our targeted audience. During the partnership, their quick work, prototyping capabilities, and user-centered design stood out. We’ll definitely engage them again.

5.0
Overall Score We were extremely satisfied with the results.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    Their scheduling was excellent.
  • 3.5 Cost
    Value / within estimates
    Their work was cost effective.
  • 5.0 Quality
    Service & deliverables
  • 4.5 NPS
    Willing to refer
    We would definitely recommend them.

Branding & UI/UX for FinTech Startup Platform

"They had an overall great work spirit and attitude when it came to the project."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Mar. - Apr. 2018
Project summary: 

Idea Theorem provided branding work as well as UI/UX designs for a mobile app and website. They created a logo and built a seamless UX, helping define product features.

The Reviewer
 
1-10 Employees
 
Bahrain
Budoor Almulla
Founder, Quiqpay
 
Verified
The Review
Feedback summary: 

In just one month, Idea Theorem delivered a complete MVP with extraordinary designs. Responsiveness and an effective feedback loop for incorporating changes pushed the project forward, but what’s most remarkable about them is their ability to work quickly without compromising quality.

BACKGROUND

Please describe your company and your position there.

I’m one of the founders and CEO of Quiqpay, an early-stage fintech startup based in Bahrain.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Idea Theorem?

We needed help with our branding and UI/UX for the mobile app as well as the website.

What were your goals for this project?

We wanted to develop the logo and branding, build a seamless UX for the mobile app, and have them help us define our product features.

SOLUTION

How did you select this vendor?

My team and I searched for freelancers online in the U.S. and U.K., to begin with. Having lived in Toronto before and knowing it was a growing tech hub, we decided to search for freelancers and agencies there.

We chose Idea Theorem after visiting their website and having them send us a quote along with a timeline. We also found them at the top of the lists for UX design companies in Toronto. They were the most cost-effective option and provided a shorter timeline in comparison to the others we researched and interviewed.

Describe the project in detail.

Our main focus was first to finalize the logo and brand identity of the product. Once that was completed, the UX and wireframing phase started for the mobile app, followed by the UI design phase. They later worked on the website.

What was the team composition?

We worked closely with a UI/UX designer and a customer service rep from Idea Theorem.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Since we're an early-stage startup and Idea Theorem only worked on our MVP, we don't have any concrete evidence yet to show how effective their designs are. However, we can definitely say that our project is finally ready to be developed and that the designs look better than what imagined.

How effective was the workflow between your team and theirs?

The project was completely done remotely, so we only communicated online. Their team was highly responsive whenever we had any inquiries, answering our emails within a few hours if not less depending on the urgency of the matter. We were able to provide feedback on their deliverables and they’d effectively incorporate it into the changes. They were also very helpful in suggesting how to tackle certain issues or even display the designs made.

What did you find most impressive about this company?

I was blown away by how productive they were in terms of project delivery. They were able to complete logo design, branding, and UI/UX designs of our app and website in just a month. I was also impressed by their communication skills, which contributed to the project’s fast delivery.

Additionally, they were willing to adjust meeting times whenever necessary due to the time difference between us. They had an overall great work spirit and attitude when it came to the project. We knew we were in good hands will definitely be working with them again!

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They were very flexible with scheduling meetings! They also helped us stick to our schedule to deliver the project as planned.
  • 5.0 Cost
    Value / within estimates
    They provide a great rate for what they deliver!
  • 5.0 Quality
    Service & deliverables
    We really like the quality of their designs. They were in charge of our branding and logo, helping us create an identity for our company.
  • 5.0 NPS
    Willing to refer

Mobile App Dev for Date Night App

"Even including the time it took to implement changes, the turn around time was awesome."

Quality: 
4.5
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Aug. - Sept. 2017
Project summary: 

Idea Theorem provided design work for a software development company’s new application. The team focused on branding and logo before moving on to creating the apps’ UI/UX.

The Reviewer
 
1-10 Employees
 
Toronto, Canada
Michael Simonetta
CEO, Simz Studios Inc.
 
Verified
The Review
Feedback summary: 

The team’s most impressive attribute is the speed at which they are able to complete deliverables. Idea Theorem easily implemented feedback into their designs. When a contract misunderstanding arose, they were professional and fair in finding a solution.

BACKGROUND

Please describe your company and your position there.

I am the CEO at Simz Studios Inc., a software development company that specializes in the development of mobile apps and websites.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Idea Theorem?

We hired Idea Theorem to assist us with our branding and building the user interface for our app.

What were your goals for this project?

There were two goals. for this engagement. Firstly, we wanted to develop the logo and the branding. The second goal was to build a beautiful and stunning user interface for the app.

SOLUTION

How did you select this vendor?

We selected them based on a reference given by one of our business contacts.

Describe the project in detail.

The project focus was, firstly, to finalize the logo and the brand identity of the product. Once that was finalized, we built the user interface using rough sketches.

What was the team composition?

We worked closely with a UI/UX designer from the Idea Theorem team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We saw a quick turnaround from the UI Design Sprints. Within a month, both branding and UI design were completed including the implementations of any changes or feedback that our team provided.

How effective was the workflow between your team and theirs?

The workflow was great, we had weekly check-ins and the Idea Theorem team provided us with on-time updates. Even including the time it took to implement changes, the turn around time was awesome.

What did you find most impressive about this company?

It was an absolute pleasure working with Idea Theorem's team. Their professionalism was only exceeded by their creativity; they created a beautiful and intuitive design end-to-end. Going through their UI design sprints, the turn around time was impressive.

Are there any areas for improvement?

There were assumptions made on either side on a couple of smaller items in the deliverables. As a result, we found out that the initial engagement didn't cover everything we thought. Once this concern was raised, they handled this professionally and suggested solutions to resolve any issue.

4.5
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Branding & Web Design for Sports Branding Company

"Idea Theorem has been a pleasure to work with."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Nov. 2017 - Ongoing
Project summary: 

Idea Theorem provided branding guidance and is currently gathering specifications and creating wireframes for an e-commerce site. They have a delivery manager and a UI/UX designer on board for the work.

The Reviewer
 
1-10 Employees
 
Toronto, Canada
Vikas Goyal
Founder, Sports Branding Company
 
Verified
The Review
Feedback summary: 

The branding portion of the work is complete and everything else is on track. Idea Theorem’s team communicates well and is enjoyable to work with. Their ability to create stunning, intuitive, and customized designs according to business needs makes them a great vendor to partner with.

BACKGROUND

Please describe your company and your position there.

I’m the founder of Sports Branding Company. We help customer place their logos anywhere on a variety of sports goods. Everything we do is custom made and we also specialize in handmade goods.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Idea Theorem?

We’re a distribution warehouse and we needed them to help build our digital presence through the web to be able to scale. We also wanted to give our customer the ability to purchase our products through digital channels.

What were your goals for this project?

For now, there are two goals: to help improve our branding and help build the e-commerce store in order to serve our customers better and increase our sales. This is part of the first milestone on the roadmap; there are other digital channels that we will be working together on later.

SOLUTION

How did you select this vendor?

We selected them based on a reference given by one of our business contacts, who had only good things to say about the Idea Theorem team.

Describe the project in detail.

The initial project is to evaluate our current branding and provide guidance if a branding makeover is required. Then, they’ll work on the details regarding the e-commerce store while focusing on the UI/UX [user interface/user experience] components and finalize on the features that we should look to incorporate for our initial launch.

What was the team composition?

The team consists of 2 individuals: a delivery manager and a UI/UX designer.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

For now, we have finished with the branding, so we are on track and looking good. We’re currently going through the wireframing/prototyping stage of the e-commerce store.

How effective was the workflow between your team and theirs?

Our team and theirs enjoy working together and we have weekly touch points for updates. If more details, discussions, or information is required, they reach out to us and let us know.

What did you find most impressive about this company?

Idea Theorem has been a pleasure to work with. Communication is a strong point and their process has allowed plenty of back and forth between the teams. For anyone looking for a stunning, effective, and intuitive design customized to the uniqueness that every business needs to stand out, I recommend Idea Theorem wholeheartedly.

Are there any areas for improvement?

The project is still in progress, but so far, we’ve had a great experience. Initially, they did have a hard time catching up to our terminology but that’s expected when learning any new business.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    We didn’t really need to schedule anything with them; they took the initiative of handling the schedules.
  • 5.0 Cost
    Value / within estimates
    The cost for the value seems reasonable.
  • 5.0 Quality
    Service & deliverables
    The team at Idea Theorem has been professional throughout, starting from our initial meeting until now.
  • 5.0 NPS
    Willing to refer

CMS Dev for Government School System

“Their human-centered design focus was great.”

Quality: 
5.0
Schedule: 
4.5
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Nov. 2017 - Jan. 2018
Project summary: 

Idea Theorem designed and developed a custom content management system for teachers and students. The first version was launched and tested in one branch of the school.

The Reviewer
 
1,001-5,000 Employees
 
Delhi, India
Teacher, Government School
 
Verified
The Review
Feedback summary: 

Idea Theorem had a clear grasp of end-user needs, thanks to the detailed personas created at the start of the project. Although they missed the deadline by a couple of weeks, they listened well to feedback and adjusted accordingly.

BACKGROUND

Please describe your company and your position there.

I am a teacher at a school that has numerous branches in India. I’m also in charge of IT for our branch.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Idea Theorem?

They were hired to create an internal portal for students and teachers.

What were your goals for this project?

We wanted an intuitive user experience for our teachers and students. The initial focus was to set up the portal for one of the branches of the school.

SOLUTION

How did you select this vendor?

They were referred by one of our contacts.

Describe the project in detail.

They designed and developed a portal that allowed students to upload assignments, projects, and tests. At the same time, the teachers will be using this for student grades and announcements.

What was the team composition?

We interacted with Idea Theorem’s development lead and UI/UX designer.

RESULTS & FEEDBACK

What outcomes or results can you share that demonstrate progress and/or success?

After the first few meetings, Idea Theorem got a better understanding of our project. They created a teacher persona and a student persona after interviewing some of our teachers and students. Once the requirements were understood, they started the wireframing and prototyping process, followed by the development stage. Once development was completed, the product was launched. A few teachers and students tested out the new portal.

How effective was the project management?

The project management was good. We had two touchpoints in a week.

What did you find most impressive about this company?

Their human-centered design focus was great and helped us provide feedback. As a result, there were very few changes during the development phase.

What tips or recommendations do you have?

Development took a little longer than anticipated, and the project got delayed by a couple of weeks.

5.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer