Simple and Usable Experiences for Web and Mobile

Idea Theorem is Toronto based  UI/UX Design and development agency. We create simple and usable experiences for web and mobile. Our Human Centered Design approach lets us understand your customers, identify their pain points & deliver solutions that enhance their experience with your brand.

 

Services:

  • Product Strategy
  • UI/UX Design
  • Rapid Prototyping
  • Brand Identity
  • Front-End Development
  • Web and Mobile Development

 

 
$10,000+
 
$50 - $99 / hr
 
10 - 49
 Founded
2013
Show all +
Toronto, Canada
headquarters
  • 140 Yonge St. Suite #200
    Toronto, ON M5C 1X6
    Canada

Portfolio

Key clients: 

Aviva, Fidelity National Financial, City of Toronto, City of Richmond Hill, Peerage Capital, Vaultra, MOHID, Boozer, Kibii, Deloitte, Woodbine Racetrack, Joist, Agora, Triton Wear, Unilever

City of Toronto Image

City of Toronto

Community Centre Management System. 

Joist Image

Joist

The #1 App for contactors for invoicing, estimates and payments. 

Triton Wear Image

Triton Wear

Take the guesswork out of swimming faster. 

Aviva Image

Aviva

A platform for underwriters to assess new insurance files

Boozer Image

Boozer

On-demand booze Delivery App

Fidelity National Financial Image

Fidelity National Financial

Barn Door Image

Barn Door

MOHID Image

MOHID

Reviews

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UI/UX Design & Branding for Professional Services Provider

“They provided all the support we needed to harness the full caliber of their team.”

Quality: 
5.0
Schedule: 
4.5
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Mar. 2019 - Mar. 2020
Project summary: 

Idea Theorem provided UI/UX research and design services to a third-party project building a platform for content publishing and commercialization. They provided layouts and workflows for desktop and mobile.

The Reviewer
 
10,001+ employees
 
Toronto, Canada
Vikas Singla
Senior Manager, Deloitte
 
Verified
The Review
Feedback summary: 

The project has been successful so far, with early iterations of the work helping to onboard early users and build excitement in the market about the product’s eventual launch. The Idea Theorem team worked efficiently and collaboratively, showing the client that they took their work seriously.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I am a senior manager at Deloitte, a professional services provider focused on delivering technical expertise to clients in the market.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Idea Theorem?

We had a client in the media publishing space that approached our team to help them develop a platform that allowed content creators to register and commercialize their work.

As part of that, they had requested that we help them define UX considerations and designs to make the platform as attractive as possible in the space where they were operating.

SOLUTION

What was the scope of their involvement?

We engaged Idea Theorem to assist with UI/UX research and design in order to provide insight to the client about how to best set up their platform for both desktop and mobile. They worked on two aspects, the first of which was around branding and helping the client to define their brand language, colors, and context behind their products.

The second part of the engagement was helping the client develop specific UI/UX screen designs both in desktop and mobile forms. That involved internalizing the user stories and requirements from the client and working with them to define screens and workflows that would make the platform as intuitive and user friendly as possible.

What is the team composition?

We worked with about 5 people from their team.

How did you come to work with Idea Theorem?

They were able to show prior work that resonated with the requirements we had and demonstrated their experience working with small and medium businesses, which really attracted us to their services.

What is the status of this engagement?

The engagement lasted from March 2019–March 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They were able to work really efficiently in taking some pretty big specifications and goals from the client and turning those into specific deliverables that helped our team look good in front of our customer. The end product will be launching in a few weeks and has totally satisfied all of the expectations for the project.

We were following an agile methodology in which we were iterating quickly with the client and they were iterating with their end-users as well. The ability to go from ideation to showing a product to their end-users in a matter of two months was really critical in getting users on board and building excitement about the launch of the project.

How did Idea Theorem perform from a project management standpoint?

We had a creative artist and leadership from Idea Theorem engaged with us throughout the work and helping to plan out the project and interact with the client. They provided all the support we needed to harness the full caliber of their team and show the client that we were taking their project seriously, which we really appreciated.

What did you find most impressive about them?

Idea Theorem was willing to understand the challenges of the client rather than just looking at the specific budget and quantity of the work. They treated it like their own project rather than a list of deliverables, and that translated significantly into the speed and quality of the work that they provided in the end.

Are there any areas they could improve?

Nothing specific comes to my mind. Getting more exposure to different industries is always helpful, but that is just something that comes with time for everyone, so that’s not a specific criticism of their team.

Do you have any advice for potential customers?

Be upfront in terms of your vision, and don’t be too rigid in the contract that you scope out with them. If you show flexibility in understanding the constraints of both your and their side of the work, the relationship can really go far.

5.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Design & Wireframes for Consulting Firms

"Both what they provided to us and their way of interacting were professional."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
August 2019 - September 2019
Project summary: 

Idea Theorem provided design services to visualize workflows for a third-party client of a consulting firm. Following requirements, they produced user personas, storyboards, a user journey map, and wireframes.

The Reviewer
 
11-50 Employees
 
Mississauga, Canada
Director, Consulting Firm
 
Verified
The Review
Feedback summary: 

Idea Theorem built satisfying deliverables to demonstrate concepts effectively and impress multiple stakeholders. The team was punctual and integrated feedback quickly to ensure efficient collaboration. They managed the project capably to support a partnership that exceeded expectations.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I lead an agile center of excellence with a consulting firm that has a worldwide presence.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Idea Theorem?

We had a client who kept getting stuck when going from an idea to execution. They followed a traditional method of work and we wanted to help make their method more modern. We wanted to show them a different way to work that would allow them to experiment quickly without investing a huge amount. We needed a partner to help us visualize the new process. Within my organization, we have people who have done these projects but the output isn’t usually as nice which takes away from how people value the product. We also didn’t have the experience to create wireframes.

SOLUTION

What was the scope of their involvement?

Idea Theorem helped to create user personas, storyboards, and a user journey map to visualize that experience in a more appealing way. Their team also created wireframes. We ran a session with a client, who had been stuck on a problem for a couple of weeks, over the course of one day. My team directed the work session to gather all the information. Then, we worked with Idea Theorem to take what we conceptualized and turn it into a more consumable output.

What is the team composition?

I mostly worked with three people on the Idea Theorem team, but I believe there were other people in the background who helped with the project.

How did you come to work with Idea Theorem?

I collaborated with a member of their team during a previous engagement. I saw some of Idea Theorem's work and found them to be a good match for collaboration when I had the need for their work. The decision came down to seeing their work, having a positive response to it, and trusting in what they do.

What is the status of this engagement?

We started the project in August 2019 and worked on it for about two weeks.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The end result was really positive. The client was surprised by two factors, including the quality. The user persona looks professional and the client was surprised by that level of professionalism. As well, the client was surprised by the amount of data that we were able to extract from a few hours of conversation and then turn into a visualized concept. Our client had a problem where they were trying to solve a problem with their own clients that they work with. They thought that they needed to do all this planning and we showed them by having a clickable wireframe that they could go to a client, get feedback, and then iterate quickly as opposed to following a 3–4-month development cycle. They were surprised by how quickly we could go from that idea to a professional product that was friendly to the public. They had never seen anything like that before.

How did Idea Theorem perform from a project management standpoint?

We created the products iteratively. One of the problems that we had was that we weren’t able to get Idea Theorem to the client because we didn’t want to overwhelm them. We collected the data from the client and then met with Idea Theorem on a daily or bi-daily basis to give feedback. Any feedback that we gave them was instantly implemented, which was better than what I’ve experienced working with other people. It was helpful and enjoyable to follow that process quickly as opposed to waiting for the end result and not liking the product.

What did you find most impressive about them?

There were two qualities that really stood out. One quality was the speed at which they took to take information and turned the product around. The second quality was their professionalism. When you combine those together, it created an enjoyable working experience. Both what they provided to us and their way of interacting were professional. It was better than what I’ve seen with other service providers on both fronts.

Are there any areas they could improve?

No, I was extremely happy. This was the most enjoyable experience working with someone outside our organization for their specific set of skills.

Do you have any advice for potential customers?

Trust their knowledge and experience.

5.0
Overall Score I was given much more than I expected and was happy in the end.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They delivered everything on time or before and we gave them a tight timeline.
  • 5.0 Cost
    Value / within estimates
    The project was cheaper than I thought it would be which doesn’t happen very often.
  • 5.0 Quality
    Service & deliverables
    The speed and professionalism and quality that they provided to us was more than what I expected.
  • 5.0 NPS
    Willing to refer
    I’ve recommended them to two people since we worked together.

Website Audit for Government Administration

"We’re happy with the results, and we look forward to using their analysis to continue to grow our site."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Sept. - Nov. 2019
Project summary: 

Idea Theorem analyzed the UX/UI, Google Analytics, and accessibility of a municipality's website.

The Reviewer
 
501-1000 Employees
 
Toronto Metro Area
Digital Comm. Specialist, Gov. Administration
 
Verified
The Review
Feedback summary: 

Idea Theorem provided in-depth analysis within a short timeframe. The team's dedication, efficiency, and communicativeness set it apart from others.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m a digital communications specialist for a municipality of about 210,000 people. The government has approximately 2,000 employees total, including contract and seasonal employees.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Idea Theorem?

We hired Idea Theorem to perform a public-facing website audit to help us identify areas for improvement. Our goal was to be able to scale and modernize the site.

SOLUTION

What was the scope of their involvement?

Idea Theorem conducted a UI/UX audit of the site that included a wide range of elements, like content, accessibility, and functionality. We gave them access to our Google Analytics dashboard, our Siteimprove data, and our CMS, and they presented all of their findings to us.

What is the team composition?

Vinit (Client Relations Manager, Idea Theorem) was our main point of contact. We worked with five others—two technical specialists and three designers.

How did you come to work with Idea Theorem?

I conducted research on Google and LinkedIn, and also through my networks, to find companies that could audit our site. I reached out to Idea Theorem, and they sent us a proposal. We started working together soon after that.

What is the status of this engagement?

We started working together in September 2019, and the worked wrapped up in November.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We’re happy with the results, and we look forward to using their analysis to continue to grow our site.

How did Idea Theorem perform from a project management standpoint?

Everything was on schedule. They kept me up to date, and we maintained our weekly calls, and they finished everything on time. 

What did you find most impressive about them?

Their ability to hit timelines was the main thing that impressed us. That’s the biggest issue with other providers. I can’t say enough how much I appreciate their timeliness and responsiveness. Idea Theorem is a group that we would recommend to anyone looking for a similar project.

Are there any areas they could improve?

They did an excellent job; I don’t have anything highlight as a negative. 

Do you have any advice for potential customers?

Be clear with the expectations that you set. Idea Theorem does a great job of following guidelines and honoring your constraints. 

4.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Mobile & Web App Dev for Property Management Company

“Their team was excellent about managing the work and our expectations.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
June - July 2019
Project summary: 

Idea Theorem built a property management and guest experience tool from the ground up, comprising both a mobile application and an accompanying web app. They fine-tuned the UX/UI to maximize the app’s ease of use.

The Reviewer
 
2-9 Employees
 
Toronto, Canada
Anthony Baah
Co-Founder, Pocket Reserve
 
Verified
The Review
Feedback summary: 

The final application has impressed everyone involved in the pre-launch process with both its features and design. Idea Theorem showed investment in the specific details as well as the greater vision throughout the development process, working rapidly to turn a concept into a viable product.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m one of the founders of a company called PocketReserve. We’re focused on creating property management and guest experience software for condominiums.  

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Idea Theorem?

We’re not particularly technical, so we wanted a team that was knowledgeable and could help us create an MVP for our business. To do that, we needed to build a mobile prototype as well as a web app.

SOLUTION

What was the scope of their involvement?

The Idea Theorem team helped us build a mobile and web-app MVP. They worked with us from the ground up, from having onboarding calls to wireframing and designing sessions. A lot of what we did revolved around creating a solution that was modern, and hard to replicate. We also wanted the solution to be easy to use while updating already existing processes in this space. They built our product to serve both residents, guests as well as property management personnel.

What is the team composition?

Vinit (Client Relations, Idea Theorem) was with us the whole way, starting in the onboarding process. We also worked with a senior web developer to get some of the UX/UI specifics for the wireframing, so there were two people assigned to us overall.

How did you come to work with Idea Theorem?

I actually found Idea Theorem on Clutch. I was using the reviews to vet a lot of companies for interviews, and they were the last ones that I looked at. I hopped on a call with them and explained what I wanted to do, they essentially responded saying they liked our ideas and wanted to help. They really understood where we were coming from and were very kind in their approach. Apart from the process, I think our connection on a personal level was ultimately why we chose to go ahead with the project.

How much have you invested with them?

We spent a little under $10,000 with Idea Theorem.

What is the status of this engagement?

Although we found Idea Theorem in late May, the entire process lasted from June–July 2019. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We absolutely love everything Idea Theorem did for us. They were able to quickly transform our concept into a really attractive, clickable prototype for us and then turned that into a product we were all proud of.

How did Idea Theorem perform from a project management standpoint?

Their team was excellent about managing the work and our expectations. They got the project done in a month as they promised. Throughout the process, we would meet once a week over Skype and communicate regularly through email. We’re still making little tweaks, but overall, they delivered everything exactly how they said they would.

What did you find most impressive about them?

They blew us away with their ability to communicate effectively. Their developers were always quick to respond, and I especially liked how they went beyond just understanding what we wanted and actually contributed to the idea overall. We really felt like they were members of our team. 

Are there any areas they could improve?

The only thing I would say to improve on—and we worked with them on this—is to make sure all feedback gets included in each update. We didn’t have a very tight timeline so it wasn’t a problem for us but could potentially cause issues for someone who needed to move a lot faster.

Do you have any advice for potential customers?

Be ready for a great team to work with. Be open with your suggestions and your vision and they’ll take it all in and deliver.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

UX Design Audit for Investment Management Company

“They did a great job presenting their research findings in a way that was engaging and easy to follow.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Dec. 2018 - Ongoing
Project summary: 

Idea Theorem evaluated a website in order to recommend UX changes that would improve key analytics results. They also audited company social media channels and the broader customer journey.

The Reviewer
 
11-50 Employees
 
Toronto, Canada
Sarah Carter
Creative Director, Peerage Capital
 
Verified
The Review
Feedback summary: 

Their team was responsive to questions and they provided extremely helpful, thorough reports on all their findings. After changes have been implemented in-house, they’ll perform an additional audit to ensure that all site redesigning has optimized the user experience.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the creative director of Peerage Capital Group. We’re a holdings company partnered with companies in real estate, self-storage, and finance. As the creative director, I provide marketing strategy consultations to all of our partners.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Idea Theorem?

Our self-storage partner needed some UX improvements. They felt like their conversion and bounce rate statistics could be better and wanted help optimizing their site.

SOLUTION

What was the scope of their involvement?

We started out by asking them to do a user experience audit for our partner’s site. They evaluated the site and its existing analytics, then put together a detailed report on their findings. They’re also going to conduct a follow-up evaluation after our in-house team implements the suggested changes, so we can ensure that we’ve implemented their recommendations correctly. Beyond that, they also took a broader look at our social media channels and evaluated our customer journey starting at the initial web search to suggest ways to improve the full experience.

What is the team composition?

We worked with one representative from their company.

How did you come to work with Idea Theorem?

I was asked to come up with three quotes to choose from, so I contacted a number of companies and individual contractors to narrow down our choices. I came across Idea Theorem while researching and noticed that they had a five-star ranking. Their website also impressed me. On top of that, they had the strongest proposal and case studies during our evaluation process. Their materials were clear and well-laid out, and they gave thorough answers to all of our questions, so we decided to hire them.

How much have you invested with them?

We’ve spent between $10,000–$11,000.

What is the status of this engagement?

We started the project in December 2018. The initial UX audit is finished, and now they’re doing some additional follow-up.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’re in the process of implementing the advice from the results of their audit. They provided us with a really clear plan for how to move forward and redesign the flow of our partner website. They also gave us some suggestions for digital promotions that should be straightforward to implement.

How did Idea Theorem perform from a project management standpoint?

We kept in touch via phone and email. They checked in weekly and were highly responsive to our needs.

What did you find most impressive about them?

I appreciated their responsiveness and the fact that they provided us with regular status updates regarding what they were working on. We’d also been attracted by how thorough their initial proposal was, and their audit documents were similarly detailed. The report was easily 100 pages long, and there were a lot of graphs and illustrations to support their findings. They also did a great job of presenting their research findings in a way that was engaging and easy to follow.

Are there any areas they could improve?

I’m not sure because this is the first time I’ve done a UX audit, so I have nothing else to compare against.

Do you have any advice for potential customers?

Don’t narrow down your scope too far at the outset of the project. Allow Idea Theorem to see the bigger picture and add as much value as possible.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

UX Enhancements for SaaS Provider

"They’ve formed a unique, creative approach in a short period of time and understand our product’s goal."

Quality: 
4.5
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Oct. 2018 - Ongoing
Project summary: 

Idea Theorem provides ongoing support toward enhancing UX for an existing web app. They performed market research, identified problem areas, and are currently implementing the changes.

The Reviewer
 
1-10 Employees
 
Illinois
Executive, MOHID
 
Verified
The Review
Feedback summary: 

The new designs created by Idea Theorem promise to deliver strong results. Feedback from users on the updated look has been positive. As a team, Idea Theorem has been a steady partner throughout the project and has consistently fulfilled expectations.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m an executive at MOHID, a SaaS provider from nonprofits and their accounting and business operations. We offer software, hardware, and backend solutions. Our company has a web-based application and provide onsite hardware kiosks for our clients to use on their premises.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Idea Theorem?

We received feedback from our users that indicated our site wasn’t user-friendly. We needed a professional team to help redefine the user experience on our app, and appeal to our customer base.

SOLUTION

What was the scope of their involvement?

To begin, Idea Theorem gave us their ideas and explained their methodology. They proposed a plan that began with market research and customer feedback. From there, they identified our pain points and ran a trial effort for the solutions. Though the project isn’t complete yet, their team provided us with mockups, wireframes, and various components for the final product.

What is the team composition?

Idea Theorem supplies two team members—the owner, for back-office work and meetings, and one main designer, who provides the wireframes.

How did you come to work with Idea Theorem?

I searched for vendors online and considered several. After looking at Idea Theorem’s website and portfolio, we saw they had worked on a similar product, and we were confident in their skill set. Additionally, they offered to begin with a trial and other vendors didn’t.

How much have you invested with them?

We’ve spent around $10,000 CAD (approximately $7,400 USD).

What is the status of this engagement?

We began working together in October 2018 and the project is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Those we’ve shown the changes to believe we’re taking a great step in the right direction. The Idea Theorem team has brought us a fresh design and user experience that will improve our app once it’s implemented. We’re confident we’ll achieve our goals after making all the adjustments they’ve recommended.

How did Idea Theorem perform from a project management standpoint?

We communicate in real time about any issues and their team is highly responsive. They’ve been punctual and have met all milestones even under tight deadlines. Any delays in the engagement have come from our side and Idea Theorem has been top class partners in managing the project.

What did you find most impressive about them?

They’ve formed a unique, creative approach in a short period of time and understand our product’s goal. Even though Idea Theorem has strong ideas, they are receptive to hearing my view and adapting their plan to include it.

Are there any areas they could improve?

It could be beneficial and remove deadline pressure if they expanded their team for large projects.

Do you have any advice for potential customers?

Breaking your goals into individual milestones helps the process remain efficient and agile.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They are very punctual.
  • 4.5 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
    The quality is very close to my expectations.
  • 5.0 NPS
    Willing to refer

Design Project for Large Financial Services Provider

"Idea Theorem delivers quality work more reliably than any other firm we’ve used."

Quality: 
5.0
Schedule: 
4.5
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
May 2018 - Ongoing
Project summary: 

Idea Theorem redesigned the user login pages, maintenance screens, and dashboard for a service provider’s website. They designed a new logo for the platform and coordinated HTML and CSS work with a third party.

The Reviewer
 
201-500 Employees
 
Canada
Technical Lead, Large Financial Services Provider
 
Verified
The Review
Feedback summary: 

Although the outsourced coding work was completed independent of the design timeline, Idea Theorem’s overall body of work was quite strong and fostered further collaboration. The updated platform is visually impressive and considerably more modern and readable than its predecessor.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I am a technical lead systems analyst at a large financial services firm.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Idea Theorem?

We contracted with Idea Theorem to redesign the customer-facing side of our website.

SOLUTION

What was the scope of their involvement?

In addition to designing a logo for this platform, they designed the login pages, maintenance screens, and user dashboard. They established a completely new look and feel for the site. To complement the design work, we asked Idea Theorem for some HTML and CSS guidance, which they outsourced to another company. They currently continue to work on the site.

What is the team composition?

We work with one designer, one tester, and a project manager.

How did you come to work with Idea Theorem?

My superior conducted a search for designers. Agencies were asked to develop a proof-of-concept for the designs we had in mind. Out of all of them, Idea Theorem submitted the best work.

What is the status of this engagement?

We began working together in May 2018 and have finished the bulk of the design work. Now, we're having them increase the site’s functionality.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our executive team has responded very well to the new design. It is clean, readable, and modern.

How did Idea Theorem perform from a project management standpoint?

Our project manager was quite attentive. We communicate through a series of conference calls and emails. They're quick to respond to inquiries, and the team delivers everything we ask of them.

What did you find most impressive about them?

We’ve used other designers in the past, and some of them can take weeks to deliver a project. The turnaround time is very critical for us. Idea Theorem delivers quality work more reliably than any other firm we’ve used.

Are there any areas they could improve?

Because the HMTL and CSS work was outsourced, that work was not performed on the same timeline as the redesign. There was a bit of a gap in communication as to when certain elements needed to be delivered.

Any advice for potential customers?

In order to save time during the development process, the scope should be clear from the beginning.

4.5
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Cost Management Dashboard & Workflow for Energy Company

"The team was very easy to work with, maintaining clear communication throughout the engagement."

Quality: 
5.0
Schedule: 
5.0
Cost: 
3.5
Willing to refer: 
4.5
The Project
 
$10,000 to $49,999
 
Mar. - May 2018
Project summary: 

Idea Theorem updated a cost management system to expedite internal workflows. The team created a dashboard in a series of research, design, and prototyping stages. They collaborated both on-site and remotely.

The Reviewer
 
1,001-5,000 Employees
 
Kuwait
Costing Engineer, Energy Company
 
Verified
The Review
Feedback summary: 

They efficiently implemented new processes alongside the dashboard. Both deliveries streamlined communication and coordination in a transparent and user-friendly workflow. Idea Theorem utilized tools successfully to manage costs and maintain clear communications.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I’m part of the cost and planning team at an energy company. 

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Idea Theorem?

We needed assistance to enhance our cost management system. We were looking for an agency to help us with workflows, dashboard design, and user journey and research.

What were your goals for this project?

We wanted a transparent workflow and seamless dashboard for our cost management system to keep stakeholders—senior leadership, engineering, and finance departments—informed about upcoming projects and cost challenges.

SOLUTION

How did you select this vendor?

We interviewed several agencies from U.S., U.K., and Canada. We found Idea Theorem at the top of several lists for best UX design firms.

Describe the project in detail.

They worked with internal stakeholders to create the workflow and dashboard design. Phases included user research and prototyping.

What was the team composition?

We worked with their client relations representative and several UX/UI designers. Our in-house resources served as the planning engineering team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The new workflow and dashboard reduced the time and effort needed to collect cross-departmental information and follow up with resources. The updated process was seamless, user-friendly, and transparent. Furthermore, Idea Theorem’s collaborative approach kept costs manageable during each stage.

How effective was the workflow between your team and theirs?

They did user research and prototyping on site, while completing the UI design remotely. We used project management tools to track issues, deliverables, and design sprints. The team was very easy to work with, maintaining clear communication throughout the engagement.

What did you find most impressive about this company?

They collaborated closely with us to understand our targeted audience. During the partnership, their quick work, prototyping capabilities, and user-centered design stood out. We’ll definitely engage them again.

5.0
Overall Score We were extremely satisfied with the results.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    Their scheduling was excellent.
  • 3.5 Cost
    Value / within estimates
    Their work was cost effective.
  • 5.0 Quality
    Service & deliverables
  • 4.5 NPS
    Willing to refer
    We would definitely recommend them.

Branding & UI/UX for FinTech Startup Platform

"They had an overall great work spirit and attitude when it came to the project."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Mar. - Apr. 2018
Project summary: 

Idea Theorem provided branding work as well as UI/UX designs for a mobile app and website. They created a logo and built a seamless UX, helping define product features.

The Reviewer
 
1-10 Employees
 
Bahrain
Budoor Almulla
Founder, Quiqpay
 
Verified
The Review
Feedback summary: 

In just one month, Idea Theorem delivered a complete MVP with extraordinary designs. Responsiveness and an effective feedback loop for incorporating changes pushed the project forward, but what’s most remarkable about them is their ability to work quickly without compromising quality.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I’m one of the founders and CEO of Quiqpay, an early-stage fintech startup based in Bahrain.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Idea Theorem?

We needed help with our branding and UI/UX for the mobile app as well as the website.

What were your goals for this project?

We wanted to develop the logo and branding, build a seamless UX for the mobile app, and have them help us define our product features.

SOLUTION

How did you select this vendor?

My team and I searched for freelancers online in the U.S. and U.K., to begin with. Having lived in Toronto before and knowing it was a growing tech hub, we decided to search for freelancers and agencies there.

We chose Idea Theorem after visiting their website and having them send us a quote along with a timeline. We also found them at the top of the lists for UX design companies in Toronto. They were the most cost-effective option and provided a shorter timeline in comparison to the others we researched and interviewed.

Describe the project in detail.

Our main focus was first to finalize the logo and brand identity of the product. Once that was completed, the UX and wireframing phase started for the mobile app, followed by the UI design phase. They later worked on the website.

What was the team composition?

We worked closely with a UI/UX designer and a customer service rep from Idea Theorem.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Since we're an early-stage startup and Idea Theorem only worked on our MVP, we don't have any concrete evidence yet to show how effective their designs are. However, we can definitely say that our project is finally ready to be developed and that the designs look better than what imagined.

How effective was the workflow between your team and theirs?

The project was completely done remotely, so we only communicated online. Their team was highly responsive whenever we had any inquiries, answering our emails within a few hours if not less depending on the urgency of the matter. We were able to provide feedback on their deliverables and they’d effectively incorporate it into the changes. They were also very helpful in suggesting how to tackle certain issues or even display the designs made.

What did you find most impressive about this company?

I was blown away by how productive they were in terms of project delivery. They were able to complete logo design, branding, and UI/UX designs of our app and website in just a month. I was also impressed by their communication skills, which contributed to the project’s fast delivery.

Additionally, they were willing to adjust meeting times whenever necessary due to the time difference between us. They had an overall great work spirit and attitude when it came to the project. We knew we were in good hands will definitely be working with them again!

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They were very flexible with scheduling meetings! They also helped us stick to our schedule to deliver the project as planned.
  • 5.0 Cost
    Value / within estimates
    They provide a great rate for what they deliver!
  • 5.0 Quality
    Service & deliverables
    We really like the quality of their designs. They were in charge of our branding and logo, helping us create an identity for our company.
  • 5.0 NPS
    Willing to refer

Mobile App Dev for Date Night App

"Even including the time it took to implement changes, the turn around time was awesome."

Quality: 
4.5
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Aug. - Sept. 2017
Project summary: 

Idea Theorem provided design work for a software development company’s new application. The team focused on branding and logo before moving on to creating the apps’ UI/UX.

The Reviewer
 
1-10 Employees
 
Toronto, Canada
Michael Simonetta
CEO, Simz Studios Inc.
 
Verified
The Review
Feedback summary: 

The team’s most impressive attribute is the speed at which they are able to complete deliverables. Idea Theorem easily implemented feedback into their designs. When a contract misunderstanding arose, they were professional and fair in finding a solution.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I am the CEO at Simz Studios Inc., a software development company that specializes in the development of mobile apps and websites.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Idea Theorem?

We hired Idea Theorem to assist us with our branding and building the user interface for our app.

What were your goals for this project?

There were two goals. for this engagement. Firstly, we wanted to develop the logo and the branding. The second goal was to build a beautiful and stunning user interface for the app.

SOLUTION

How did you select this vendor?

We selected them based on a reference given by one of our business contacts.

Describe the project in detail.

The project focus was, firstly, to finalize the logo and the brand identity of the product. Once that was finalized, we built the user interface using rough sketches.

What was the team composition?

We worked closely with a UI/UX designer from the Idea Theorem team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We saw a quick turnaround from the UI Design Sprints. Within a month, both branding and UI design were completed including the implementations of any changes or feedback that our team provided.

How effective was the workflow between your team and theirs?

The workflow was great, we had weekly check-ins and the Idea Theorem team provided us with on-time updates. Even including the time it took to implement changes, the turn around time was awesome.

What did you find most impressive about this company?

It was an absolute pleasure working with Idea Theorem's team. Their professionalism was only exceeded by their creativity; they created a beautiful and intuitive design end-to-end. Going through their UI design sprints, the turn around time was impressive.

Are there any areas for improvement?

There were assumptions made on either side on a couple of smaller items in the deliverables. As a result, we found out that the initial engagement didn't cover everything we thought. Once this concern was raised, they handled this professionally and suggested solutions to resolve any issue.

4.5
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer