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Shaping the Digital Future.

Idea Theorem™ is an award-winning design and development agency. Through our empathy-driven approach, we have crafted digital products that have positively impacted over 10 million users. Our mission is to shape the digital future by delivering exceptional experiences.

We were named

  • Top UI UX Agencies 2023
  • Top Software Development Firm of 2023

 

Our Capabilities:

 

  • Product Strategy

  • $25,000+
  • $100 - $149 / hr
  • 10 - 49
  • Toronto, Canada
  • Founded 2013

2 Locations

  • Toronto , Canada
  • Austin , TX
Total Reviews
18
Average Referral Rating
5.0 /5
Most Common Project Size

Focus

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    Idea Theorem™ Review Insights

    Overall Review Rating

    4.9
    • Quality 4.9
    • Schedule 4.9
    • Cost 4.7
    • Willing to Refer 5.0

    Top Mentions

    Review Highlights

    • High-Quality Deliverables

      The quality of work delivered by Idea Theorem™ was consistently praised. Clients were impressed by the polished and professional final products, which often exceeded their expectations.

    • Positive Client Relationships

      Idea Theorem™ built strong relationships with clients, often being described as an extension of the client’s team. Their ability to connect on a personal level and understand client vision contributed to successful partnerships.

    • User-Centric Approach

      Several reviews highlighted Idea Theorem™’s focus on user-centered design, conducting usability testing, and creating user personas to ensure the end product is intuitive and user-friendly. This approach often led to positive feedback from end-users.

    • Comprehensive Audits

      Idea Theorem™ received positive feedback for their comprehensive audits, particularly for UX/UI assessments. Clients found their detailed reports and actionable recommendations highly valuable for improving their digital platforms.

    • Proactive Problem-Solving

      Clients valued Idea Theorem™’s proactive approach to problem-solving, providing expert opinions and solutions to improve project outcomes. Their ability to anticipate and address potential issues was seen as a significant advantage.

    Idea Theorem™ Reviews

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    Web Portal Dev & Design for Laboratory Services Provider

    • Custom Software Development
    • $50,000 to $199,999
    • Jan. 2020 - Aug. 2021
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "The quality of the design and development work was really great."

    Oct 25, 2022
    Consumer Health Manager, Laboratory Services Provider
    Anonymous
    • Healthcare
    • Toronto, Ontario
    • 1,001-5,000 Employees
    • Online Review 
    • Verified

    Idea Theorem was hired to develop and design the healthcare portal of a laboratory services provider. The team worked on the platform's UI/UX and implemented 12 different modules according to priority.

    Website UX/UI Design & Development for a Horse Racing Firm

    • Web Development
    • Confidential
    • Jan. 2019 - Mar. 2020
    5.0
    Quality
    4.5
    Schedule
    4.5
    Cost
    4.5
    Willing to Refer
    5.0

    “They were always available whenever we needed their assistance.”

    Nov 30, 2021
    Digital Communication & Marketing Manager, Woodbine
    Azhar Afridi
    • Sports
    • Toronto, Ontario
    • 201-500 Employees
    • Phone Interview 
    • Verified

    Idea Theorem provided UX/UI design and dev services for a horse racing company’s events and partnership website. They completely redesigned the entire website, including its user journey and structure.

    Mobile App UX Audit for HVAC Company

    • UX/UI Design
    • $10,000 to $49,999
    • Jan. - Feb. 2021
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "Idea Theorem performed an audit and provided a final report that was highly detailed and thorough."

    Feb 24, 2021
    General Manager, HVAC Company
    Greg Leupin
    • Manufacturing
    • British Columbia, Canada
    • 5,001-10,000 Employees
    • Phone Interview 
    • Verified

    Idea Theorem conducted a mobile application audit to assess its UX for an HVAC company. They led sessions to review their findings throughout the audit and ultimately developed a report with suggestions.

    UX/UI Design for Fintech Startup

    • UX/UI Design
    • $10,000 to $49,999
    • July - Sep. 2020
    4.5
    Quality
    5.0
    Schedule
    5.0
    Cost
    4.0
    Willing to Refer
    5.0

    "I was impressed by how quickly they were able to come up to speed with our mission and problem."

    Sep 14, 2020
    Product Manager, Multi-Family Rental Fintech Startup
    Anonymous
    • Financial services
    • Los Angeles, California
    • 11-50 Employees
    • Phone Interview 
    • Verified

    Idea Theorem assisted a fintech startup with mobile app UI/UX development. Basing the designs on a web app, they worked in Figma to optimize aspects such as user flow and color scheme.

    UI/UX Design & Branding for Professional Services Provider

    • Branding UX/UI Design
    • Confidential
    • Mar. 2019 - Mar. 2020
    5.0
    Quality
    5.0
    Schedule
    4.5
    Cost
    5.0
    Willing to Refer
    5.0

    “They provided all the support we needed to harness the full caliber of their team.”

    Apr 16, 2020
    Senior Manager, Deloitte
    Vikas Singla
    • Consulting
    • Toronto, Ontario
    • 10,001+ Employees
    • Phone Interview 
    • Verified

    Idea Theorem provided UI/UX research and design services to a third-party project building a platform for content publishing and commercialization. They provided layouts and workflows for desktop and mobile.

    Design & Wireframes for Consulting Firms

    • Other Design
    • Confidential
    • Aug. - Sep. 2019
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "Both what they provided to us and their way of interacting were professional."

    Jan 3, 2020
    Director, Consulting Firm
    Anonymous
    • Business services
    • Mississauga, Ontario
    • 11-50 Employees
    • Phone Interview 
    • Verified

    Idea Theorem provided design services to visualize workflows for a third-party client of a consulting firm. Following requirements, they produced user personas, storyboards, a user journey map, and wireframes.

    Website Audit for Government Administration

    • UX/UI Design
    • Confidential
    • Sep. - Nov. 2019
    4.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    4.0
    Willing to Refer
    5.0

    "We’re happy with the results, and we look forward to using their analysis to continue to grow our site."

    Dec 9, 2019
    Digital Comm. Specialist, Gov. Administration
    Anonymous
    • Government
    • Toronto, Ontario
    • 501-1,000 Employees
    • Phone Interview 
    • Verified

    Idea Theorem analyzed the UX/UI, Google Analytics, and accessibility of a municipality's website.

    Mobile & Web App Dev for Property Management Company

    • Custom Software Development
    • Confidential
    • June - July 2019
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    “Their team was excellent about managing the work and our expectations.”

    Jul 17, 2019
    Co-Founder, Pocket Reserve
    Anthony Baah
    • Real estate
    • Toronto, Ontario
    • 1-10 Employees
    • Phone Interview 
    • Verified

    Idea Theorem built a property management and guest experience tool from the ground up, comprising both a mobile application and an accompanying web app. They fine-tuned the UX/UI to maximize the app’s ease of use.

    UX Design Audit for Investment Management Company

    • UX/UI Design
    • $10,000 to $49,999
    • Dec. 2018 - Ongoing
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    “They did a great job presenting their research findings in a way that was engaging and easy to follow.”

    Feb 11, 2019
    Creative Director, Peerage Capital
    Sarah Carter
    • Financial services
    • Toronto, Ontario
    • 11-50 Employees
    • Phone Interview 
    • Verified

    Idea Theorem evaluated a website in order to recommend UX changes that would improve key analytics results. They also audited company social media channels and the broader customer journey.

    UX Enhancements for SaaS Provider

    • UX/UI Design
    • $10,000 to $49,999
    • Oct. 2018 - Ongoing
    5.0
    Quality
    4.5
    Schedule
    5.0
    Cost
    4.5
    Willing to Refer
    5.0

    "They’ve formed a unique, creative approach in a short period of time and understand our product’s goal."

    Dec 21, 2018
    Executive, MOHID
    Anonymous
    • Software
    • Illinois, United States
    • 1-10 Employees
    • Phone Interview 
    • Verified

    Idea Theorem provides ongoing support toward enhancing UX for an existing web app. They performed market research, identified problem areas, and are currently implementing the changes.

    Locations (2)

    31 - 40

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