Making new product ideas a reality

Idea Reality specialise in helping entreprenuers and small businesses develop their product ideas ready for market launch.
We explore innovative ideas, engineer and prototype designs and work with manufacturers to mass produce and launch each new product.
Support for patents and other forms of design protection is offered as well as crowdfunding campaigns and other routes to market.

 
$1,000+
 
$50 - $99 / hr
 
2 - 9
 Founded
2013
Show all +
Andover, United Kingdom
headquarters
  • 2nd Floor, 4 Bridge St
    Andover, HAM SP10 1BH
    United Kingdom

Portfolio

Key clients: 

Motionlab Bags, Catipilla Products, Flushbrush Limited

Catipilla Cat furniture

A range of modern wall mounted and adaptable cat furniture including beds, platforms, scratching posts and hammocks

https://www.ideareality.design/portfolio/catipilla-pet-climbing-product-...

 

 

Flush Brush - A modern toilet brush Image

Flush Brush - A modern toilet brush

As featured on Dragons Den 2019, the Flush Brush features a detachable brush head that remains under the rim of the toilet untill requred. The brush head is cleaned with each flush of the toilet.

https://www.ideareality.design/portfolio/flushbrush-product-design/

Motionlab Weightless Backpack Image

Motionlab Weightless Backpack

The MotionLab bag is designed to carry everything you need for the office with no weight on your shoulders. The Active Commute bag features a unique suspension design and flexible spine system to comfortably place the weight of the bag onto your hips and completely off your shoulders. 

Reviews

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Product Design for Mobile Charger Company

"If it weren’t for Idea Reality - Product Design’s collaboration, our product wouldn’t be what it is today."

Quality: 
4.0
Schedule: 
4.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Jan. 2019 - Ongoing
Project summary: 

Idea Reality - Product Design has helped a portable charger company bring their vision from concept to product. The team has been involved in all aspects, from design to prototype, and now, manufacturing.

The Reviewer
 
1-10 Employees
 
United Arab Emirates
Abdulla Almoosa
Founder, TEVOLT
 
Verified
The Review
Feedback summary: 

Though still in the manufacturing stage, internal stakeholders feel Idea Reality - Product Design’s collaborative efforts have truly elevated their product along every step of the way. Customers can expect a communicative, professional team.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the founder of TEVOLT. We design and manufacture mobile chargers.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Idea Reality - Product Design?

When we first started out we had an idea for the product, but we needed support designing and producing it.

SOLUTION

What was the scope of their involvement?

Idea Reality - Product Design has worked through several stages of development with us. 

First, we discussed the idea for the portable charger with their team, which they then took to their designers. We selected one out of about five concepts the team had come up with and then began working on more detailed development.

Once we were happy with what the developers had produced, we moved on to the electronic stage, which we outsourced. 

The next phase was prototyping, and Idea Reality - Product Design was able to 3D print the product along with the electronic aspect. We worked together to fine-tune all the details, and now we’re moving onto the manufacturing portion of the project.

What is the team composition? 

Our main points of contact have been James (Founder & Design Director, Idea Reality - Product Design) and Teddy (Product Designer, Idea Reality - Product Design).

We’ve also been in touch with Sharon (Sales and Client Manager, Idea Reality - Product Design) for the financial aspect of our engagement.

How did you come to work with Idea Reality - Product Design?

We contacted a few companies in several different countries and received quotes from some of them. However, the clarity of Idea Reality - Product Design’s pricing and timeline helped us decide they were the best fit for our project.

How much have you invested with them?

We’ve spent between $9,000-$10,000.

What is the status of this engagement?

We first started working with Idea Reality - Product Design in January 2019, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We haven’t gone into production yet, so we can only speak to our experience working with Idea Reality - Product Design, which has been very positive thus far. 

Their team of engineers has been able to bring a lot of innovation to the project, and have come up with ideas for the product we wouldn't have considered on our own.

If it weren’t for Idea Reality - Product Design’s collaboration, our product wouldn’t be what it is today. 

How did Idea Reality - Product Design perform from a project management standpoint?

The project management has been really smooth. 

During each stage, we email back and forth between our two teams, then usually have a phone call when they come to the end of the particular project they’re working on to discuss updates or issues.

Idea Reality - Product Design also has an open-door policy, making us feel welcome to visit their office whenever we need. 

What did you find most impressive about them?

Idea Reality - Product Design approaches the product as if it were their own, and are able to make suggestions and give feedback that contributes to the overall success of the product. We really appreciate that level of collaboration from the team rather than just following instructions.

Also, the team has a really high level of professionalism, and they’re exceptionally clear on timelines.

Are there any areas they could improve?

Nothing comes to mind.

Do you have any advice for potential customers?

Be open to recommendations from Idea Reality - Product Design. If we had been close-minded in this project, they wouldn’t have been able to enhance our product the way they have.

4.5
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 4.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    We would feel comfortable going back to them ourselves for any future projects.

Product Design for Cat Lifestyle Products Company

"They always deliver on time and within the budget they stipulated."

Quality: 
4.5
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
May 2017 - Ongoing
Project summary: 

Idea Reality - Product Design engineered products for the client. They worked with the client’s non-technical sketches and developed them into final versions that could be sold to consumers. 

The Reviewer
 
1-10 Employees
 
Dukestown, United Kingdom
Andy Sutton
Founder, Catipilla
 
Verified
The Review
Feedback summary: 

 As a result of Idea Reality - Product Design’s work, online reviews for the client’s products have been very positive. The team is technically-skilled and personable. They are able to input consumer feedback and collaborate to deliver an innovative design unlike anything else on the market. 

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I am the founder of a cat lifestyle products company. We design, manufacture, and sell products such as climbing frames. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Idea Reality - Product Design?

We wanted support in designing innovative products that were high-quality and affordable.

SOLUTION

What was the scope of their involvement?

We came to Idea Reality - Product Design with some outlines of the products we wanted to develop. They collaborated with us to design those products within our parameters. These parameters included finding optimal materials while keeping production cost down and engineering the climbing devices so that they could be safely wall mounted in the home. 

What is the team composition?

My main point of contact is James (Founder, Idea Reality - Product Design). We also worked with numerous other people, including Idea Reality’s full-time staff and their engineering interns. 

How did you come to work with Idea Reality - Product Design?

I found them through a basic internet search. I wanted a small team so that I knew my project would be a priority to them. Additionally, James and many of his interns went to the same university as me so I felt an affinity for the team. Upon meeting James in person, I found he was very personable and knowledgeable. 

How much have you invested with them?

We’ve spent around $25,000-$30,000. 

What is the status of this engagement?

We began working together in the spring of 2017. Our engagement with them is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The best testimony we have for our business is the feedback we receive from our customers. Our reviews on Facebook and Google are very positive, with the vast majority of them being five-stars. 

How did Idea Reality Product Design perform from a project management standpoint?

We communicated through a variety of channels, mostly through telephone conversations or email interactions. Periodically, we have in-person meetings to review designs or prototypes so we have the opportunity to look at the physical products. 

I’m an engineer by trade, but James and his team are skilled at explaining the technical aspects of a project in layperson’s terms to the rest of my team. 

What did you find most impressive about them?

One of the most impressive things about Idea Reality is that they stand by their word. They always deliver on time and within the budget they stipulated. 

Are there any areas they could improve?

Sometimes, I wish that they could bring a little more original ideas and innovation to the products they design. Typically, they just stick to replicating the ideas we give them. 

Do you have any advice for potential customers?

It’s important to be transparent with them. You’ll benefit from having good communication channels and remain open.

4.5
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
    The value is good. They stick to what they quote.
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer