Idea Marketing Group

Exotic resorts like Ventus at Marina El Cid provide an experience in person that begins online. For their new website, we highlighted a booking search function on each page. By positioning this feature as the primary call-to-action, site users can quickly and easily take action.

Every moment spent on the Ventus at Marina El Cid Spa & Beach Resort website is awash in luxury. From the beautiful images to the minimalist text, maximized by white space, users flow through the Ventus website relaxed and engaged in the environment it creates.

For a global website like Ventus at Marina El Cid, it was very important to communicate all relevant information in both English and Spanish. So, we implemented a fully translated version of the new site that duplicated all content for Spanish-speaking visitors.

As a result of these efforts, the Weber Grill Restaurant website saw 50% more Unique Pageviews and 56% more Total Pageviews from from October 1st – December 1st, compared to the previous period (July 31st – September 30th).

Specifically, website traffic to the reservations page increased by over 40% during that time period. Even if we look at the same time period (October 1st-December 1st) of the previous year (2018), we see more Unique Pageviews (+35%) and Total Pageviews (+43%).

Admittedly, website traffic is not our only goal, but it is a KPI for successfully engaging qualified customers at a deeper level. We assume people who visit a restaurant’s website are more likely to visit that restaurant. We also know we’re limited in how much we can influence these website visitors to make a reservation and/or walk into a Weber Grill Restaurant. However, these KPIs do correlate to an increase in ala carte sales and Academy Course purchases during the same time period. Even at its Schaumburg location, which was underperforming in terms of revenue, traffic to the Schaumburg location page was up 146% over the previous 60 days and up 109% during this time period compared to 2018.

Stanton Interior Concepts has a wide variety of beautiful project images to share with potential clients. From time to time, the company wanted to rotate projects to provide a fresh appearance for return visitors. We made this possible through the backend of their custom WordPress site.

NAI Group was searching for ways to attract new customers online by jumpstarting their digital marketing initiatives. They also wanted better results, more responsiveness and increased transparency from their marketing agency. NAI needed an expert partner able to drive more traffic to their website with improved Search Engine Optimization and keyword placement.

NAI approached Idea with virtually no online leads. Over a two-year period (during  2018 and 2019), the website saw 507 new form submissions. During the same period, the website earned first page Google ranking authority for 26 keywords where none previously achieved that level.

As with all Idea Marketing Group clients, we developed a comprehensive strategy based on deep client research, competitor insights, and industry analysis.

We knew the right combination of content development, website SEO improvements, and a social media strategy could produce better digital marketing results. From 2016-2019, the NAI website received 10,391 new blog views and increases in website users (271%); new users (252%); website sessions (195%); and website pages viewed (142%).

Our strategy was based on 10 years of experience in the industrial manufacturing B2B space. Our research was conducted in collaboration with the client to fully understand their place in the market to set goals for our efforts.