Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?
Our overall website traffic has over tripled. The time to implement content updates has decreased significantly. Employees and customers are both satisfied with the results, and the site has generated dozens of new leads. We are very satisfied.
How did Idea Marketing Group perform from a project management standpoint?
We had a project manager who would loop in the appropriate person (design or development) to work on crafting the site based on our vision and input. We started with an initial survey questionnaire about the design style, content, and various functionalities. They drew up a draft, and we went through a few rounds until we landed on a layout that worked for our business. Clarifying our vision internally, then communicating it, took time of course. Idea did a good job staying in touch regularly through email and phone calls. The only delays were when they had an understandable time crunch when rolling out another client's website.
In regards to project expectations, I am the type of client who is particularly invested in the details. There were a few things I was hoping for that didn’t translate into the development. That was due in part to our own time crunch; our old site was losing support, and we were at risk of being completely shut down. Idea Marketing Group cranked out our new site which worked well, and we made tweaks after the fact.
Even with the post-launch projects, the president of the company will respond within a day. That level of customer service has engendered our trust.
What did you find most impressive about Idea Marketing Group?
Idea Marketing Group is smart, insightful, and talented in what they do. They were patient and provided helpful feedback when we were crafting the design strategy, and when we hit crunch time, they went all-hands-on-deck to get our site launched.
Are there any areas Idea Marketing Group could improve?
A deep-dive strategy conversation at the beginning would have been welcome and would have saved time spent mid-process defining and refining the website vision. The people at Idea Marketing are experts, and I think they could charge more to add on strategy development for customers who need the extra assistance. That said, they’ve given great advice on the user flow and layout questions we’ve had along the way, so my critique is a little nit-picky.
Overall, we would hire them again. They build smart, user-friendly websites with fantastic SEO [search engine optimization] at a good price.