iClick Advertising

BACKGROUND

Please describe your company and position.

I am the Account Head of Marketing of Sparkart Inc

Describe what your company does in a single sentence.

Artist Management

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire iClick Advertising to accomplish?

• Google Ads management for our artists
• Amazon Advertising for our metal bands
• All PPC requirements across the board

SOLUTION

How did you find iClick Advertising?

• Online Search
• Referral

Why did you select iClick Advertising over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from iClick Advertising were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Their expertise in PPC management and commitment to continuous improvement have consistently delivered results, helping us grow our merch sales year after year. Eric takes on a handpicked list of clients and has hence been able to continue to work with us 1-1 without handing us down to his team members after signing us.

This is something we have seen him do consistently across the past 4 years and one of the core reasons we continue to work with him. His knowledge and dedication to keeping our ad accounts updated and ensuring that we dont ever get de-prioritized is what I love about him+ iClick advertising. That aside I understand that is also a recognized Google partner now which has given us early access to a bunch of Beta features on Google so that big plus as well. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We once saw one of our brands have a revenue spike that took the monthly numbers up 400%. He adopted a very unique Black Friday Strategy to get our make-up brands to receive nearly 8x paid traffic with no added cost with one of his beta feature early access invites.

Come to think of it, I think he has also been ensuring that our musician merch stores grow at least 8-10% in revenue every year. Its been very low effort to work with him because he makes it look very easy. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

He has a dedicated account manager who stays on top of assigned works via Asana. But we have rarely had to deal with him personally because of our periodic interactions with Eric himself. Like I said, it's a small team and he takes on very few clients so he has a handle on everything we assign out. 

What was your primary form of communication with iClick Advertising?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

That the founder continues to join calls even 4 years later even though his company has grown 4x or so in size in the past few years. He still personally attends key meetings and weighs in with his expertise. He also constantly helps us stay relevant in the market by adopting cool new features on Google ads

Are there any areas for improvement or something iClick Advertising could have done differently?

I would probably ask them to get an in-house designer so we can also get our creative video/image edits done through them. He has some great ideas that get lost in translation between him to our design team