IceWeb

BACKGROUND

Introduce your business and what you do there.

I’m the COO and marketing executive of Pure Eco Inc.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with IceWeb?

We needed help with SEO and PPC.

SOLUTION

What was the scope of their involvement?

IceWeb provides us with SEO and PPC services, handles all our website's marketing, and promotes us on Google. Initially, we had a discovery call, and IceWeb gave us a presentation of their plan of action. They created a tree structure to understand which cities and keywords we wanted to promote. They created a whole strategy and a presentation explaining where we would be in a year.

We did the keyword research together. IceWeb did the research themselves and presented me with the keywords. I approved or disapproved of the ones that weren’t relevant and kept the relevant ones. The team now runs our Google Ads campaigns.

What is the team composition?

We've worked with Jovan (SEO Team Lead), who collects data; Natalia (SEO Consultant), who handles SEO; Violet (Search Engine Advertising Team Lead), who handles PPC; Vladimir (Former Sales Development Representative), who worked on the technical side of the website; Bar (Founder & Marketing Director); and Liron (Chief Strategist).

How did you come to work with IceWeb?

I don’t recall how I found them.

How much have you invested with them?

We’ve spent approximately $150,000.

What is the status of this engagement?

We started working together in January 2023, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve seen an increase in keyword rankings, web traffic, and click-through rates. In the first year, IceWeb had a hard time reaching the goal they gave me in the presentation. I think they overestimated it at first. However, right now, we’re in a position of getting more and more leads, so it feels like we’re getting better. I've given them the benefit of the doubt to continue pushing and see where we can get.

How did IceWeb perform from a project management standpoint?

They communicate better than me. Sometimes, I have a hard time getting back to them when they send emails because I'm very busy. We use Slack and email, but I've noticed it's hard to communicate that way. I always try to tell them to use WhatsApp because it’s quick and easy. I communicate with all my team on WhatsApp, so I thought it was a good idea for them. They don’t want to, though.

Are there any employees from the service provider's team that you would like to give a shout-out to in this review?

I interact well with Natalia and see the good work she’s doing. Still, all of them are great. 

What did you find most impressive about them?

Their communication is great.

Are there any areas they could improve?

I wish they could get us more leads. They’re a little expensive; I wish the price was a little cheaper. Additionally, I think they shouldn't overestimate when they first get to a client interaction. It's preferable to underestimate and deliver better results rather than overestimate and deliver fewer results.

Do you have any advice for potential customers?

Try them out; they're great. 

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of NoIR InSight

Describe what your company does in a single sentence.

NoIR is an internationally certified manufacturer of laser protective eyewear, laser windows, low vision sunglasses and PetSpex pet goggles for laser therapy as well as sun and outdoor elements protection. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire IceWeb to accomplish?

• Improve organic search for the newly launched website after renaming the company
• Build credibility and authority online for the new website
• Increase online sales

SOLUTION

How did you find IceWeb?

Vendor reached out to offer services

Why did you select IceWeb over others?

Unique proposition

How many teammates from IceWeb were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

1. Increase the SEO traffic share in order to ensure a sustainable traffic source and be less dependent on paid advertising.
2. Increase visibility and search traffic targeting transactional keywords. 
3. Optimize on-page tags and content within existing pages.
4. Create new strategic pages within the site’s architecture.
5. Create informational content to target qualified secondary traffic.
6. Optimize strategic pages with secondary keywords.
7. Improve meta tag descriptions for strategic pages and H1 tags
8. Enhance semantic ranking.
9. Develop editorial content.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

1. Increased organic organic search revenue by 47% in 2023 as compared to 2022
2. Grew new users by 40% (comparing Q1 2023 and Q1 2024)
3. Grew returning users by 62% (comparing Q1 2023 and Q1 2024)
4. Improved semantic score to 70 - 96+ from 30 - 50
5. Achieved 3k clicks Google search impact milestone in June 2024 (1.8k in April 2023)
6. In July 2023 NoIR had 19 keywords ranking in the first 3 positions on Google, and 93 keywords in positions 4-10, steadily improving to 88 keywords in the first 3 positions, and 313 keywords in positions 4-10 in July 2024. ​
7. 6/6 CWV Elements Passing for Core Web Vitals (prior to work with Ice Web was 3/6)
8. The average Google position for NoIR keywords was 22.59 for the year 2023. This year to date it moved up to 17

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Timely deliveries, great collaboration and communication, responsive to questions and requests

What was your primary form of communication with IceWeb?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

IceWeb provides a unique service for organic positioning and has provided tangible and consistently improving results.

Are there any areas for improvement or something IceWeb could have done differently?

Would be great to have reports sent automatically after each meeting

BACKGROUND

Please describe your company and position.

I am the Director of Operations/Franchise Owner of SystemForward America LLC

Describe what your company does in a single sentence.

We are the multi-concept franchisor.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire IceWeb to accomplish?

• Improve Local SEO
• Analyze Critical Web Systems for Strategy and Efficiency
• Support our new and existing franchisees

SOLUTION

How did you find IceWeb?

Referral

Why did you select IceWeb over others?

Master Level Understanding of Needs

How many teammates from IceWeb were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

IceWeb has been instrumental in elevating the online presence of our franchisees through their comprehensive and data-driven SEO strategies. Their approach is both analytical and strategic, ensuring that every aspect of search engine optimization is meticulously planned and executed. By leveraging close tracking and data-based methods, IceWeb has consistently delivered outstanding results, helping our franchisees achieve higher rankings on search engine results pages (SERPs).

IceWeb’s strategic approach begins with thorough keyword research to identify the most relevant and high-impact terms for each franchisee's business. This foundational step ensures that the SEO efforts are targeted and effective, driving qualified traffic to their websites. By analyzing current market trends and competitor activities, IceWeb tailors their strategies to align with the unique needs and goals of each franchisee, maximizing their online visibility and consumer reach.

One of the key strengths of IceWeb is their commitment to data-driven decision-making. They utilize advanced tracking tools and analytics to monitor the performance of SEO campaigns in real-time. This close tracking allows for continuous optimization, ensuring that strategies can be adjusted promptly to respond to changing market dynamics and search engine algorithms.

As a result, our franchisees have seen significant improvements in their website traffic, search engine rankings, and overall online presence, translating into increased sales and business growth.

Overall, IceWeb’s expertise in SEO has been a game-changer for our franchisees. Their analytical and strategic approach, coupled with their dedication to data-based methods, has helped our franchisees stay ahead of the competition and achieve sustainable growth in their respective markets. If you are looking to enhance your digital marketing efforts and drive measurable results, IceWeb’s SEO services come highly recommended.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Very successful implementation from a revenue generation standpoint and long term SEO.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Extremely timely and very communicative. If there was any question, there was an immediate meeting to address questions or concerns. Worked EXTREMELY well with our existing web host.

They are professional, responsive, and dedicated to our success. Every interaction has been positive, and the significant improvements in our franchisees' online performance speak volumes about their effectiveness. IceWeb has proven to be an invaluable partner, and we highly recommend their services for any business looking to enhance their SEO strategy.

They have a well-organized approach and keep us informed at every stage of the process. Their ability to deliver high-quality work on schedule has been crucial for our time-sensitive campaigns and marketing efforts. Their punctuality and reliability have made them a trusted partner.

Their pricing structure is transparent and competitive, providing us with high returns on our investment. The results achieved through their SEO strategies justify the costs, as we have seen substantial increases in traffic, rankings, and sales. The balance of cost and value IceWeb delivers makes their services a sound investment.

What was your primary form of communication with IceWeb?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What sets IceWeb apart from other SEO service providers is their far more analytical approach to web SEO. Unlike many firms that offer basic SEO services, IceWeb employs incredible tools and an expert system that constantly analyzes performance and suggests improvements, both large and small. This level of detailed, ongoing refinement is rare in the industry.

Having worked with at least 12 similar companies over the past 20 years, I can confidently say that IceWeb stands out due to their exceptional expertise and the sophisticated tools they use. Their team is not just knowledgeable but also highly skilled in leveraging cutting-edge technology to ensure optimal SEO performance. This combination of expertise and advanced tools allows IceWeb to deliver superior results that significantly enhance the online visibility and success of our franchisees.

Their team’s expertise in SEO and their use of advanced tools ensure that our franchisees receive highly effective and tailored strategies that drive significant improvements in online visibility and traffic. The quality of their work is evident in the measurable results we have seen, making this rating well-deserved.

Their advanced, analytical approach and sophisticated tools ensure tailored, effective SEO strategies that deliver measurable improvements in online visibility and traffic. Having worked with multiple SEO companies over the past 20 years, I find IceWeb’s professionalism, responsiveness, and dedication to our success truly sets them apart, making them an invaluable partner and a clear choice for any business seeking to enhance their SEO strategy.

Are there any areas for improvement or something IceWeb could have done differently?

Multi-Stage SEO Operation Proposal.

To ensure a sustainable and effective SEO strategy, IceWeb suggests a multi-stage operation consisting of three phases: Setup, Initial Push, and Maintenance. This approach not only differentiates the stages of the SEO process but also aligns with appropriate pricing models to maintain a long-term relationship with ongoing support.

Setup Phase: The initial stage involves a comprehensive audit of the franchisee's current online presence, detailed keyword research, competitor analysis, and the development of a customized SEO strategy. This foundational work sets the stage for targeted SEO efforts and ensures that all technical aspects of the website are optimized for search engine visibility.

Initial Push: In this phase, IceWeb executes the bulk of the SEO work, including content creation, backlink building, and on-page optimization. The goal is to achieve significant improvements in search engine rankings and traffic in a relatively short period. This phase requires intensive effort and resources, reflected in a higher pricing tier to cover the extensive work involved.

Maintenance Phase: After the initial gains have been achieved, the focus shifts to maintaining and improving the SEO results. This phase involves regular monitoring, performance analysis, and ongoing adjustments to the SEO strategy to adapt to changing algorithms and market conditions. The maintenance phase is structured as a retainer with a more manageable pricing model, ensuring continuous support and avoiding any loss of ground.

By implementing this multi-stage operation, IceWeb ensures that our franchisees not only achieve impressive initial results but also maintain and build upon those gains over time. This structured approach facilitates a long-term partnership, allowing franchisees to benefit from sustained SEO success without the need for constant reinvestment in large-scale projects.

BACKGROUND

Please describe your company and position.

I am the CEO of Blursoft

Describe what your company does in a single sentence.

Blursoft is a leading provider of financial solutions and services for professionals that can help them grow their business at low and competitive rates. Depending on your needs, we a have a selection of lending products for business owners with bad credit or no credit rating.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire IceWeb to accomplish?

• SEO Audit
• Organic Strategy

SOLUTION

How did you find IceWeb?

• Online Search
• Referral

Why did you select IceWeb over others?

• Great culture fit
• Good value for cost
• Company values aligned
• Marketing Technology

How many teammates from IceWeb were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

IceWeb was delivering organic growth with special techniques, mainly their strategy was standout and technologies. Content, links was delivered as the high level

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

It was straight forward to see how the team engaged and show their experience with our developers, we had a great success working with the SEO team and the technologies they have, all have been reported and shared with us on weekly basis.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management has been conducted on a timely manner and they have delivered everything on time. They have always responded to all of our needs as we wanted

What was your primary form of communication with IceWeb?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I’m impressed with their marketing technologies, creative solutions, and team experience.

Are there any areas for improvement or something IceWeb could have done differently?

IceWeb have been incredible, as we have generated better results than projected and we truly appreciate the team

BACKGROUND

Please describe your company and position.

I am the CEO of Trackhawk GPS

Describe what your company does in a single sentence.

We are a GPS tracking software company.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire IceWeb to accomplish?

Grow our online presence

SOLUTION

How did you find IceWeb?

Referral

Why did you select IceWeb over others?

• High ratings
• Referred to me
• Company values aligned

How many teammates from IceWeb were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

IceWeb has helped us optimize our website to rank high on specific targeted key words. They have grown our domain rating from 0 to 27 in a span of 9 months. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Domain Authority
• Keyword Ranking

Describe their project management. Did they deliver items on time? How did they respond to your needs?

IceWeb assigned a project manager to oversee the delivery and to ensure that all my needs are met. 

What was your primary form of communication with IceWeb?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

IceWeb did 100% of what they said they would do, and they have been transparent about everything.

Are there any areas for improvement or something IceWeb could have done differently?

No there is not. 

BACKGROUND

Please describe your company and position.

I am the Accountant of Divers Supply

Describe what your company does in a single sentence.

Retail Sales of Scuba Diving and Water Sports Equipment

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire IceWeb to accomplish?

• Increase Google Organic Listings
• Increase Google Organic Sales

SOLUTION

How did you find IceWeb?

Cold Call

Why did you select IceWeb over others?

Company values aligned

How many teammates from IceWeb were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

To increase our presence on Google Organic, we worked strictly with them on Organic.  They have advised on Paid also.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Comparing Google Organic Rankings, Sales and Traffic year over year

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, the team has been great to work with

What was your primary form of communication with IceWeb?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I was impressed by IceWeb's willingness to work with us and make constant adjustments.

Are there any areas for improvement or something IceWeb could have done differently?

Pricing is hefty