Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?
I think this leads to a broader answer regarding the quality of their overall work and the process they took. The finished product is fantastic, and the ongoing work is exceptional and high-quality. I think that’s a result of their focus, day in and day out, on communication, delivery of milestones on time, check-ins, and the iterative process with the website as well as the lead generation. Their team is very proactive in communicating expectations: what we’re supposed to deliver and what they do with it, what they will deliver, just the whole timeline. So, communication is always great.
We were able to select from a variety of options. Ice Nine Online didn't pigeonhole us into what they were going to do for us. From the start, they listened to us to identify our needs and then used their expertise to lay out options, giving the pros and cons of each. They provided recommendations but were very responsive to our needs. They were focused on what was best for us to achieve our goals. I think the process they take is really good and consultative. Concurrently, they use their expertise to fill in the gaps that we have in order to meet our goals. Their project management and expertise yielded an incredible result for us.
There were curve balls along the way. We have Pardot, Salesforce, and all the apps we use which needed to be integrated. When problems came up, they took ownership and ran with it. They looked for solutions and found them. All in all, the quality and end result are great.
AdWords is huge, and there’s a lot to it. The team at Ice Nine Online knows their stuff really well. They’re incredibly responsive. They have great ideas about how to tweak, how to expand, how to change, and the reporting is tremendous. They give us a lot of focused reports that present the data in ways that allow us to identify what’s working and what’s not, and then make good decisions about how to move forward. We’ve been doing that for two or three months now, so it’s relatively new, but it’s tremendous. I don’t think I could pick which project is better because they’ve both been pretty awesome.
How did Ice Nine Online perform from a project management standpoint?
We had an aggressive timeline and needed things to be done as soon as possible. They met the timeline by working backward. We wanted to launch by a given date, so they detailed what we needed to do at each point to reach that date, using innovation, design, and development as the three main parts of the process. Even with the curve balls that I mentioned, they hit the deadline. I’m sure they worked some late nights, and they hit every milestone and delivered. The project management was great. They’re very communicative and responsive. They’re really good at what they do.
What did you find most impressive about Ice Nine Online?
They don’t operate in silos. It’s not just a website or just digital marketing. Ice Nine Online is able to take a holistic approach to understanding their client’s needs and business case. They develop a custom solution for your company to be able to execute on that vision.
Are there any areas Ice Nine Online could improve?
You can’t be all things to all people. Their specialty is WordPress and AdWords. If that’s fine for you, that's great. If not, then I don’t know if Ice Nine Online is the right shop for you. WordPress is pretty robust, and you can do a lot with it. It works great for us.
Do you have any recommendations for potential clients?
For any company interested in using a website to expand their lead generation efforts, it’s important to do the homework. When you’re looking for a vendor, know what you’re looking to do, even down to the platform. Ice Nine Online specializes in WordPress, although I’m sure they could use other platforms. If you want a WordPress site, that’s great. If you’re not sure, then go and do your due diligence about the advantages of WordPress over a different platform. A client should have an idea of what that is and ask questions appropriately because they’re going to come in with guns blazing, ready to deliver. They’re focused on delivering results and hitting those milestones.