Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?
HyperArts continues to encourage clean design and consistency. One of the challenges with us was that different marketing people from different backgrounds wanted bells and whistles on certain pages, and HyperArts was very good at reinforcing clean simplicity. That guidance has been helpful. We’ve received feedback, especially for a federal government contractor, that we have a different, clear, easy to navigate site—it’s not your normal Washington, D.C. contracting website.
Most of our lead generation came from publishing and promoting content. People would come to the website that way through inbound marketing and then fill out contact forms. HyperArts setting up our resource and blog section was important, as we need to have that foundation, but I would credit more other promotional strategies of email campaigns, social media, and the user experience to provide lead generation and contact forms.
How did HyperArts perform from a project management standpoint?
I can’t say that the functionality HyperArts added was super unique, but their value was. It’s the fact that we’re probably a tough client to have because we had two different trains of thought colliding and a lot of legacy information. They were really helpful about not shoving us into their process. They listened to us and allowed us to ask how we could work with them, and then they made it work. That is where they were awesome—in the client service part. I do not know if I can say one specific part, but the project management aspect and the way they allowed us to deal with our internal things and respond accordingly were very valuable. They also did a good job on hitting the deadlines we set out for them.
What did you find most impressive about HyperArts?
You want to do business with people that you like. I could tell that they genuinely cared about hitting the deadlines, not because they had to, but because they were invested. That, in turn, translates to knowing that they wanted to do that for me, so I also wanted to do that for them. I was more of a bulldog internally to make sure that I got that back from them. It has been my best vendor relationship to date.
They not only had me, a marketing manager, as their client, but they also worked with our IT team. Across the board in this industry, there’s always a little bit of conflict between marketing and IT. We had our own challenges there, but HyperArts handled that wonderfully. Recently, our IT person retired. Instead of hiring somebody new, we outsourced that person’s responsibilities to HyperArts because we have just enjoyed working with them.
Are there any areas HyperArts could improve?
If we had given HyperArts the runway, they would have done more. When we first started with the initial design, we picked that design and ran with it. Any updates that we did later, functionality-wise, still took that initial design. I don’t know if we gave them the runway to show us that.
At the beginning of the project with them, we had minimal conversations with them about SEO, which is something we’ve gotten into later. If there is anything I would change, I would have had that run more parallel in conversation at the very beginning because there’s been a lot of work we had to backtrack on since we weren’t maximizing from the very beginning.