A Millennial Marketing Agency // EST. 2001

A progressive brand development and precision marketing agency helping disruptive B2C startups and lifestyle brands engage Millennials. Established in 2001, HypeLife Brands is headquartered on the edge of Orange County and North San Diego, in coastal downtown Oceanside, California.

We serve a select roster of clients throughout the United States that are dedicated to growth, and who value the idea that Millennials are quite literally, the Future of Everything.

 
$75,000+
 
$150 - $199 / hr
 
10 - 49
 Founded
2001
Show all +
San Diego, CA
headquarters
  • 501 Mission Avenue, 2nd Floor
    San Diego, CA 92054
    United States

Portfolio

Key clients: 

[adult swim],

Epitaph Records,

American Greetings,

GROM-IT,

GoodFetch,

Challenger Sports, 

PinkLion,

Phoenix International (Acquiried by C.H. Robinson),

Creative Environments of Hollywood,

InnerTitan,

Avanti Workspace,

Rhythmlink,

Velocity Dance Convention,

Rock the House Dance Intensive

Reviews

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Marketing Overhaul for Shared Work Space Organization

“We were profitable within 12 months of opening our doors and at about 80% capacity.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Nov. 2016 - Jan. 2017
Project summary: 

HypeLife provided branding services, recreated a website, and managed social media, PPC, and outreach efforts. They also made recommendations to improve internal processes as needed.

The Reviewer
 
1-10 Employees
 
Carlsbad, California
Bekah Peterson
General Manager, Avanti Workspace
 
Verified
The Review
Feedback summary: 

HypeLife successfully got the company recognized within the local community, helping to achieve a high level of capacity and continued momentum. Their personal and proactive approach to client needs sets them apart; they take on projects as if they were for their own.

BACKGROUND

Introduce your business and what you do there.

I'm a general manager and co-owner of Avanti Workspace, a shared workspace provider with a recently added location in Southern California.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with HypeLife Brands?

As we were opening our new location in Southern California, we wanted to expand our brand into a new demographic. We were looking for a partner to help us promote the business and portray to potential customers that it was modern and forward-thinking.

SOLUTION

What was the scope of their involvement?

HypeLife worked with us on with the branding of the business, which included recreating our website and overseeing social media and outreach. They even promoted us at local networking events and introduced us to connections within the industry. They also made recommendations to improve the efficiencies of our processes after examining how leads were brought in and managed through our CRM.

What is the team composition?

We worked directly with Curt (Founder and CEO, HypeLife Brands), who managed others on his team working on our account.

How did you come to work with HypeLife Brands?

HypeLife was actually one of our tenants, so I got to talking to Curt among our shared workspace when we started interviewing other marketing companies. We ultimately wanted to work with him, because he had a good understanding of our company already, as well as the demographic we were targeting.

How much have you invested with them?

We spent around $5,000 per month on their services.

What is the status of this engagement?

We started working together shortly after opening our new location around November 2016. By January 2017, we progressed from working with their team on social media to a full-service model for about six months.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We were profitable within 12 months of opening our doors and at about 80% capacity. That momentum has continued to grow since HypeLife wrapped up their work. They did a great job in helping us get recognized in the market. In fact, we'll soon be increasing our square footage in order to meet demand.

How did HypeLife Brands perform from a project management standpoint?

Curt did a great job of getting things done efficiently and being proactive about keeping up the momentum of his results. Their team was very thorough and consistent throughout the engagement.

What did you find most impressive about them?

Their work didn't just stop at digital media services; they took a personal approach, introducing us to a number of key players at events. They took on our project as if it were for their own benefit, investing themselves wholeheartedly into the success of the project. It made all the difference to finally work with a professional on our digital presence–it had a tremendous impact on our company.

Are there any areas they could improve?

We truly enjoyed our experience, but wish there was a way to continue the relationship on a smaller scale. We couldn't afford to maintain their minimum monthly service rates.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They never missed a deadline.
  • 4.0 Cost
    Value / within estimates
    The value is there, but our budget was too tight to work with them long term.
  • 5.0 Quality
    Service & deliverables
    They were very thorough and delivered on all their promises.
  • 5.0 NPS
    Willing to refer

Branding & Social Media for Board Sports Brand

“With HypeLife as our brand manager, life has been so much easier.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Oct. 2015 - Ongoing
Project summary: 

HypeLife provides brand management services for a board sport company, prioritizing a social media strategy targeting millennials. Additional deliverables include a custom website, content, and email campaigns.

The Reviewer
 
1-10 Employees
 
Daytona Beach, Florida
Alison Pandelos
Owner, Grom-it
 
Verified
The Review
Feedback summary: 

HypeLife's tailored solution has grown the social media followers by at least 35% over the past year, and the website is much easier to manage on the backend. Their deep understanding of the brand and enthusiasm for the work are key assets.

BACKGROUND

Introduce your business and what you do there.

My name is Alison Pandelos, and I'm the owner and directing manager of GROM-IT, a board sport brand.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with HypeLife Brands?

Our interactive website focuses on the art that surfers and skaters create for their boards. We've been building an audience for a couple of years, but needed help growing a social media presence.

SOLUTION

What was the scope of their involvement?

They began by building an audience on the various social media platforms. They worked with the existing website to fix what wasn't working. Once they had a solid sense of the brand, they built a new custom website. They also wrote content and created email campaigns.

HypeLife now serves as our brand manager, providing troubleshooting and brainstorming of new ideas.

What is the team composition?

I work exclusively with the founder of HypeLife Brands.

How did you come to work with HypeLife Brands?

I was searching online to find a company to manage our social media, focusing on those that specialize in marketing to millennials. I checked out HypeLife’s site, then reached out via email.

I’d worked with other companies for our previous website, and was very unhappy with their service. HypeLife was different; our first phone call was more than 2.5 hours. I felt like I finally found a company that gets what I'm trying to do, and they felt that our brand really resonated with them.  

What is the status of this engagement?

Work began in October 2015 and is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

In the first year, there was a big increase across our social media channels (e.g., followers on Instagram and Twitter, YouTube channel subscribers). It's plateaued over the second year, but in the past 12 months we’ve had at least 35% increase in our social media numbers.

The quality of their design work and writing has been top notch. The new website not only appeals to users, but the backend is customized to fit our needs.

How did HypeLife Brands perform from a project management standpoint?

It’s a very productive working relationship; they really take the time to understand exactly what I need.

With HypeLife as our brand manager, life has been so much easier.

What did you find most impressive about them?

Working with previous website companies was so stressful that I considered closing the business. HypeLife is super easy to work with.

Are there any areas they could improve?

No, I've never had any problems or issues.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
    I consider it a very good investment.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I have already recommended them.