HypeFactory

BACKGROUND

Please describe your company and position.

I am the Influencer Marketing Producer of Nexters

Describe what your company does in a single sentence.

It makes videogames

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire HypeFactory to accomplish?

• To start a workflow with influencers for promoting our game
• We need HypeFactory to help us with lots of operational tasks
• We need experienced people and their contacts to the agencies

SOLUTION

How did you find HypeFactory?

Referral

Why did you select HypeFactory over others?

• Pricing fit our budget
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from HypeFactory were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Search and collaboration with influencers worldwide across multiple platforms. Currently, our primary focus is on YouTube and Twitch. In most cases, Twitch is considered the most priority, as it generates the highest revenue and profit for us. 

HypeFactory is responsible for searching and analyzing influencers for us, preparing them for our review (analytical data on the channel, approximate calculation of expenses on the influencer), handling the legal aspects of influencers' participation in promotional campaigns, launching influencers, and disbursing their dividends.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Predictive metrics on earning money on a specific day from specific creators.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They are great. We're in a close communication with each other, and my needs and the needs of my company are greatly covered
What was your primary form of communication with HypeFactory?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

it's communication. They are always ready to help. Plus, they're always ready to work their best on our projects.

Are there any areas for improvement or something HypeFactory could have done differently?

Don't think so,I'm very happy with their work

UPDATED REVIEW

BACKGROUND

Please describe your company and position.

I am the Head of Influence Marketing of OHM

Describe what your company does in a single sentence.

Influence marketing, Google, DV 360

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire HypeFactory to accomplish?

• Starting new regions with influencers
• Increasing avarness

SOLUTION

How did you find HypeFactory?

Referral

Why did you select HypeFactory over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from HypeFactory were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The main goal was to start Influence campaign with bloggers on Twitch and YT. We tested different countries and regions. We are focusing on first login for the Game and it was achieved successfully. We tested Tier1, Tier2 and Tier3 geos and all the goals was achieved. We are starting ongoing campaigns with the vendor. We are totally satisfied working with HypeFactory and their team.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The main key of success is that all our campaign was started in time and according to our plans that we discussed with the partner. We set up KPI for each campaign and it was achieved. One of the best index of success and progress is that we are working for more than 2 years and expanding our partnership

Describe their project management. Did they deliver items on time? How did they respond to your needs?

All the starts and management is always on time. We are working with more than 10 managers who always reply and trying to help with the campaign.

What was your primary form of communication with HypeFactory?

Virtual Meeting

What did you find most impressive or unique about this company?

The most impressive is their communication and expertise in influencer marketing.

Are there any areas for improvement or something HypeFactory could have done differently?

We are totally satisfied with our cooperation

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of Wargaming

Describe what your company does in a single sentence.

Global Video Game Company 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire HypeFactory to accomplish?

• Brand Awareness

SOLUTION

How did you find HypeFactory?

Referral

Why did you select HypeFactory over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from HypeFactory were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Hypefactory was tasked to drive engagement and reach on World Of Tanks Blitz X Teenage Ninja mutant turtles collaboration and new battle pass by coordinating targeted YouTube and Instagram activations. This included identifying and partnering with relevant gaming influencers who align with the brand and developing creative campaigns for the collaboration (such as game reviews, tutorials , live-streamed events)

Hypefactory also managed content creation, tracked performance metrics, and optimized the campaign to ensure maximum visibility and impact. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Expected reach, CTR and overall conversions 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Hypefactory always delivered prior to the deadline. One of their strong points is also being proactive and reactive regarding last minute requests.

What was your primary form of communication with HypeFactory?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

HypeFactory's clear and flawless communication and understanding of our brand positioning and values were impressive.

Are there any areas for improvement or something HypeFactory could have done differently?

For the specific campaign no, everything exceeded campaign KPIs. 

BACKGROUND

Please describe your company and position.

I am the Head of growth strategy of Product Mandess

Describe what your company does in a single sentence.

Mobile games

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire HypeFactory to accomplish?

• Drive sales
• Increase Brand awareness

SOLUTION

How did you find HypeFactory?

Referral

Why did you select HypeFactory over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from HypeFactory were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Media planning, Influencer selection & negotiation, briefing, campaign management

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Plan execution and campaign KPI tracking: Mobile Installs, retention, revenue.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

It was all good, managers always replied within reasonable timeframe and mostly within 10 minutes. We had follow up calls if needed. Project was done in time.

What was your primary form of communication with HypeFactory?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They showed flexibility and excellent communication. Adaptivity for business needs.

Are there any areas for improvement or something HypeFactory could have done differently?

It was good experience overall.

BACKGROUND

Please describe your company and position.

I am the Growth Marketing Manager of FunPlus

Describe what your company does in a single sentence.

Mobile Games

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire HypeFactory to accomplish?

• Influencer Marketing Campaigns

SOLUTION

How did you find HypeFactory?

• Referral
• Other

Why did you select HypeFactory over others?

• Close to my geographic location
• Pricing first our budget
• Good value for cost

What was the size of HypeFactory’s team?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Plan and execute influencer marketing campaign targeting specific Geo and Game.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Measurable data via a mobile measurement partner (MMP) and also actual performance of the campaign views, reach and engagement.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Great focus on details and always delivering on time, with clear communication.

What was your primary form of communication with HypeFactory?

• Virtual Meeting
• Email
• Messaging App

What did you find most impressive or unique about this company?

The team is always engaged and supports 100% the project with clear communication and dedication.

Are there any areas for improvement or something HypeFactory could have done differently?

I was really happy with the performance and professionalism of HypeFactory and the amazing team behind them.

UPDATED REVIEW

This review was published on July 5, 2022. 

Ronnie Ren

Marketing Specialist, Funplus

Gaming

1,001-5,000 Employees

Beijing, China 

$50,000 to $199,999

Apr 2022 - Jun 2022

Project summary

HypeFactory provided influencer marketers for a mobile gaming company to enter the USEU market. They help find suitable candidates for monthly Influencer campaigns and provided post-campaign insights.

Feedback summary

HypeFactory's influencers successfully helped the client achieve a $10 CPI and enter the French market, where the CPI goes up from $20 to $30. The team's workflow was effective and the campaign was well-managed during the engagement. Their insights played a valuable role in the client's success.

BACKGROUND

Please describe your company and your position there.

marketing specialist at mobile gaming company

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire HypeFactory?

youtube Influencer activation in USEU market to promote mobile games

SOLUTION

How did you select this vendor?

our colleauge worked with HP before and gave high praise to HP's professional experience in Influencer activation

Describe the scope of their work in detail.

Campaign management, communication management and post campaign evaluation. HP helps us in finding suitable candidates for monthly Influencer campaigns, price negotiation and Influencer management to make sure everything stay on track. They also provide estimated performance and valuable post-campaign insights.

What was the team composition?

mostly the executives of both team work together

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

HP helps us find Influencers able to achieve $10 CPI (cost per installs) in Franch market where the CPI usually goes up to $20 to $30.

How effective was the workflow between your team and theirs?

highly effective, HP well managed the campaign and make sure every details are well taken care of.

What did you find most impressive about this company?

HP provided valuable evaluation and analysis of the campaign performance which is not really common in the industry. It's great to learn from their insights!

Is there any area for improvement or anything that could have been done differently?

not really

RATINGS

Overall rating: 5 

always happy to work with HP

Quality: 5 

fantastic

Cost: 2.5 

General industry rates

Schedule: 5 

productive and effective

Willing to refer: 5 

why not

BACKGROUND

Please describe your company and your position there.

Team Lead Growth Marketing & Analytics, for our social casino brands here in our company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire HypeFactory?

Support us with running our first influencer marketing campaigns on Youtube in Germany

SOLUTION

How did you select this vendor and what were the deciding factors?

From industry benchmarks and webinar we attended, we heard good things about that agency

Describe the project in detail and walk through the stages of the project.

From the initial call we had with the agency, we agreed on the app and region to run the promotion. The agency prepared a media plan with a list of influencers, their rates, and other metrics to help us decide. Then we submitted the brief and other creative materials to help the influencers to write and produce their video content.

How many resources from the vendor's team worked with you, and what were their positions?

Several people from the marketing and sales team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Not all of influencers had the impact we thought of. Nevertheless, this type of marketing campaign is seen as branding and since we are new in that marketing field, we needed to rely on HypeFactory's expertise to run these campaigns.

How effective was the workflow between your team and theirs?

Very good with open communication. It took a while to launch our first campaign. Anyhow, we are keen to run another test in a different European region.

What did you find most impressive or unique about this company?

their tool to analyse the influencer sources, traffic, audience and fraud tool.

Are there any areas for improvement or something they could have done differently?

Not really.

BACKGROUND

Please describe your company and your position there.

I run influencer marketing projects in a cybersecurity company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire HypeFactory, and what were your goals?

HypeFactory was hired to help us scale global influencer marketing efforts.

SOLUTION

How did you select this vendor and what were the deciding factors?

We chose HypeFactory based on their experience and expertise.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

The task was to run influencer marketing from A to Z. HypeFactory helped us research and find suitable creators, negotiate and come up with creative ideas.

How many resources from the vendor's team worked with you, and what were their positions?

I've worked with dedicated influencer and project managers.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

HypeFactory successfully helped us with influencer research, outreach and campaign management. Helped us release a lot of ad integrations.

How effective was the workflow between your team and theirs?

The workflow is very effective and fast. We mostly communicated through Skype.

What did you find most impressive or unique about this company?

It's really great that HypeFactory has a pretty big team of various specialists - influencer marketing, creative, data analysts, market research, etc. Therefore, they can help with a wide range of tasks.

Are there any areas for improvement or something they could have done differently?

Nothing to complain about.