AI-powered influence marketing agency
HypeFactory is a global influence marketing agency that delivers top results for clients. We stay ahead of the curve with data analysis and trend forecasting, and the team of marketing experts is always ready to tackle new challenges. HypeFactory approach is youthful, trendy, and courageous, helping brands take their marketing efforts to the next level all over the world.
5 Languages
- English
- Mandarin
- Japanese
- German
- Korean
5 Timezones
- GMT
- ECT
- CTT
- PST
- NST
headquarters
other locations
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Alekse Nenadovića 19BeogradSerbia
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-Hong KongChina
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-Tel AvivIsrael
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-Abu DhabiUnited Arab Emirates
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-BrazilBrazil
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-Singapore
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-ManilaPhilippines
Focus
Portfolio
Mech Arena: Robot Showdown
Mech Arena is a fast-paced PvP robot game with dynamic team battles. There are dozens of mechs, skins and weapons that provide unlimited opportunities for customization. The game also has 20 highly detailed arenas and several modes that allow to play in teams and compete with other players.
Geos
This campaign was running in North America, Eastern Europe, Russia and the CIS region, South Korea and Japan.
Goals
- to reach the target audience without exceeding the expected CPM
- to boost brand awareness and attract attention to the new game title
- to increase the number of installs within the pre-defined CPI
- to support and implement creative ideas: in-game promo events and offline events
Results
- Total views: 200+ million
- Number of creators: 800+
- 7 languages
Age of Magic
Age of Magic is a mobile role-playing game. It is a free-to-play battle game that takes place in a fantasy world with millions of players around the globe.
Geos
In this campaign, we targeted female and male users (25+ years old) in France.
Goals
- to increase the number of installs (and, consequently, the number of in-game purchases)
- to create a loyal game community
Results
Sponsored posts were published on a frequent basis without long time intervals between publications. Video integrations were both creative and humourous. On top of that, influencers offered unique bonuses to their subscribers.
Raid: Shadow Legends
Raid Shadow legends is a fantasy-themed, turn-based role-playing game. The game has a mobile app and website version.
Geos
Key growth regions including the US, Latin America, and EU
Goals
The Raid Shadow Legends team was looking
to scale the marketing efforts and expand UA channels while retaining positive ROI.
Results
Results of the campaing: 2000+ creators, 635M+ views, 14 languages.
Wuplo
Wuplo is a fresh grocery online store that delivers orders right to the door.
Geos
This campaign was running during the product launch and the app rollout stages. We targeted potential users in Berlin with a series of publications: an Instagram post, a Stories series, and a paid social media campaign.
Goals
Influencers were encouraged to talk about their own experience of using the Wuplo app. The campaign’s main goals were:
- to promote the product in a new market
- to attract users to the new service
Results
- 7 influencers
- Actual clicks vs expected 2x greater
- Actual reach vs expected 2.8x more
- Actual installs vs expected 3.7x higher
Vivid
Vivid is a unique fintech company that provides not only mobile banking services but also a digital investing platform. Vivid’s users can access everything from a single app.
Geos
This was an ongoing campaign that was running during 17 months and targeted men and women between 25 and 45 years old who work at large corporations and often buy products or services online. The campaign was running in Germany, Italy, France, and Spain.
Goals
For this campaign, we used YouTube and Instagram and partnered with influencers who publish content in several categories: finance, investments, crypto, lifestyle, education, entertainment, and technology. The campaign had four goals:
- build customer loyalty and trust
- increase the number of installs and new accounts
- increase brand awareness
- inform about new services and products (e.g., crypto investment opportunities)
Hero Wars
Unlock the mightiest Heroes, level up their skills and abilities, and venture into the exciting world of Dominion! PvP Arena battles, Guild Wars, and an RPG battle campaign await! Defeat mighty Hydras with your Guild on mobile, and complete the co-op Adventures with the help of Pets on the web!
Geos
In this campaign we focused on US, Japan and Germany
Goals
The game had already been popular. So, the goal was quite complicated - to get more users on board.
Results
In the US we acheived +8M Reach, in Japan and Germany the value was +300K and +600K respectively
Homescapes from Playrix
Homescapes, the most heartwarming game from Playrix's ScapesTM series! Beat colorful match-3 levels to renovate and decorate rooms in the mansion, unlocking ever more chapters in the exciting family story along the way!
Goal
The goals was to involve more users with already popular game
Solution
In this campaign we launched 2 flights in different categories on YouTube in the format of 60 seconds inyegrations. 16 Influencers took part in Homescapes campaing.
Results
Campaign Reached +3M people, the number of clicks and installs exceedthe plan -- 40% and 35% respectively.
Pokerface
Pokerface — video online poker games, see your friends, chat with them live while playing card games!
Goal
To test multiple content categories on YouTube and to determine the benchmarks relevant for the product.
Solution
We’ve picked up 9 YouTube influencers, whom anybody would be comfortable to spend the evening playing poker. They told the audience about how much more involving it is to play cards when you see faces around the table, while staying in the comfort of the place you prefer.
Results
Reach: +1M
Clicks: +1K
Installs: +300
Blood of Heroes
Dark fantasy world of brutal duels and combats awaits its dark knights and ruthless fighters. No mercy, no weakness, no place for faint-hearted.
Goal
To tell all the dark knights that there time has come and Blood of Heroes is about to be released
Solution
We’ve gone for the holy grail of the gaming industry - Twitch streaming. Streamers in full detail and in their “proprietary” manner overviewed the the game and communicated all the ways it is different from everything else out there.
The audience is savvy in the type of games and very critical when it comes to promotions, however, the live overview of the game was taken extremely well.
Installation results were in line with forecasted values for the product.
Vikings: War of Clans
Vikings: War of Clans is an exciting MMO strategy game with PvP and PvE battles. It is a world where a player can create an invincible army, uncover the cunning traps of their enemies, and become the mightiest conqueror among millions of players!
Platform & formats
60–90 seconds integration at the beginning of the video on YouTube, QR-code and link in the description.
GEOs and TA
US, male 18-30 5–21 August 2022
The goal
Raising game awareness
Result
Reach = 687K
Participants = 15 influencers
Lightning Casino
Geo and Audience
USA, Female and Male 35+
Platfrom and Format
YouTube 60–90 sec integration, QR-code, link in the description
Goal
Raising amount of the installs and game awareness
Results
This campaign has reached the goals quite well — the vast majority of
the channels managed to exceed their predicted minimum of views,
clicks and installs.
Reach = 2,5M
Clicks = 4,4K
Hustle Castle
Hustle Castle is a game that takes the user through the experience of becoming a lord who rules the medieval castle. MY.GAMES is a global gaming brand (part of the Mail.ru Group) and a leading online entertainment company. The company portfolio includes renowned titles like Warface, ArcheAge, Perfect World, Revelation Online, Conqueror's Blade, LOST ARK, and more.
Goal
- to inspire new interest in the existing regions where the game has already become well known
- to increase awareness in the new markets
Results
- 6,3M overall reach
- 33% CR into installs
- $8,8 CPM
Tacticool
Tacticool is a mobile multiplayer shooter game where a team of five players competes against another team. The game was developed by MY.GAMES and has a mobile app and PC version. MY.GAMES is a global gaming company that develops PC, mobile and console games of all genres. The company has more than 80 games in its portfolio such as Warface, Hustle Castle, Skyforge, Conqueror's Blade, and more.
Goals:
- to promote the game in new markets
- to drive the number of installs (both trackable and organic)
Results:
- 4,5M Views
- 24 Creators
- 18M Total subscribers
Call of Anita
Call of Antia is a brand new type of match-3 RPG game. In this unique game, the classic match-three puzzler is mixed with battles, magic, and dragons. Players can solve puzzles and also fight with different enemies. Call of Antia was developed by FunPlus. FunPlus is a video game developer and publisher headquartered in Switzerland, with operations in China, Japan, Singapore, Spain, Sweden, Russia, and the United States.
Goals:
- to reach a wide and relevant audience
- to increase the number of installs
- to get a positive ROI
Greenfield
Limited promotion tea collections. One of the most popular tea brands and a leader market in value terms. Plantation brand premium tea. Greenfield presented today in many foreign countries
Formats:
- Limited Edition Draw for Subscribers
- Native live insert where a blogger brews Greenfield tea
- Unpacking in stories
- Promo code + swipe link
Results:
- 14K Clicks
- 5,8% Engagement Rate
- 4K Post interactions
Game with elements of battle
The game that combines elements of battle royale with graphics highly reminiscent of Minecraft. Plus this title has a large number of settings and mini games that you can try out to experience new adventures in each round.
Goals
- To increase product awareness among target audience
- Low product awareness among target audience, lack of organic gaming influencers for the game, intense competition and catching-up position of the game
- To increase brand presence in online channels by having more online contents
- To increase game installment rate and DAU (Daily Active User)
- Reach new audience
Project Overview
- Platform - YouTube
- Formats - Integrations, Shorts, Dedicated videos
Results
- Clicks = 7K
- Number of influencers = 29
- Installs = 4K
Reviews
the project
Influencer Marketing for Mobile Gaming Company
"I was really happy with the performance and professionalism of HypeFactory and the amazing team behind them."
the reviewer
the review
The client submitted this review online.
Please describe your company and position.
I am the Growth Marketing Manager of FunPlus
Describe what your company does in a single sentence.
Mobile Games
What specific goals or objectives did you hire HypeFactory to accomplish?
- Influencer Marketing Campaigns
How did you find HypeFactory?
- Referral
- Other
Why did you select HypeFactory over others?
- Close to my geographic location
- Pricing first our budget
- Good value for cost
What was the size of HypeFactory’s team?
6-10 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Plan and execute influencer marketing campaign targeting specific Geo and Game.
What were the measurable outcomes from the project that demonstrate progress or success?
- Measurable data via a mobile measurement partner (MMP) and also actual performance of the campaign views, reach and engagement.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Great focus on details and always delivering on time, with clear communication.
What was your primary form of communication with HypeFactory?
- Virtual Meeting
- Messaging App
What did you find most impressive or unique about this company?
The team is always engaged and supports 100% the project with clear communication and dedication.
Are there any areas for improvement or something HypeFactory could have done differently?
I was really happy with the performance and professionalism of HypeFactory and the amazing team behind them.
This review was published on July 5, 2022.
Ronnie Ren
Marketing Specialist, Funplus
Gaming
1,001-5,000 Employees
Beijing, China
$50,000 to $199,999
Apr 2022 - Jun 2022
Project summary
HypeFactory provided influencer marketers for a mobile gaming company to enter the USEU market. They help find suitable candidates for monthly Influencer campaigns and provided post-campaign insights.
Feedback summary
HypeFactory's influencers successfully helped the client achieve a $10 CPI and enter the French market, where the CPI goes up from $20 to $30. The team's workflow was effective and the campaign was well-managed during the engagement. Their insights played a valuable role in the client's success.
BACKGROUND
Please describe your company and your position there.
marketing specialist at mobile gaming company
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire HypeFactory?
youtube Influencer activation in USEU market to promote mobile games
SOLUTION
How did you select this vendor?
our colleauge worked with HP before and gave high praise to HP's professional experience in Influencer activation
Describe the scope of their work in detail.
Campaign management, communication management and post campaign evaluation. HP helps us in finding suitable candidates for monthly Influencer campaigns, price negotiation and Influencer management to make sure everything stay on track. They also provide estimated performance and valuable post-campaign insights.
What was the team composition?
mostly the executives of both team work together
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
HP helps us find Influencers able to achieve $10 CPI (cost per installs) in Franch market where the CPI usually goes up to $20 to $30.
How effective was the workflow between your team and theirs?
highly effective, HP well managed the campaign and make sure every details are well taken care of.
What did you find most impressive about this company?
HP provided valuable evaluation and analysis of the campaign performance which is not really common in the industry. It's great to learn from their insights!
Is there any area for improvement or anything that could have been done differently?
not really
RATINGS
Overall rating: 5
always happy to work with HP
Quality: 5
fantastic
Cost: 2.5
General industry rates
Schedule: 5
productive and effective
Willing to refer: 5
why not
the project
Digital Marketing for Gaming Company
"They are very effective."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
Marketing personnel
For what projects/services did your company hire HypeFactory, and what were your goals?
KOL campaign Deeper penetration
How did you select this vendor and what were the deciding factors?
Price, Reliability
Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.
KOL list providing KOL selection Script & draft production
How many resources from the vendor's team worked with you, and what were their positions?
Marketing manager Marketing personnel
Can you share any measurable outcomes of the project or general feedback about the deliverables?
Millions of impressions and very high download rate
How effective was the workflow between your team and theirs?
They are very effective.
What did you find most impressive or unique about this company?
They regularly ask for suggestions of and comments on the campaign
Are there any areas for improvement or something they could have done differently?
Not really
the project
Influencer Marketing Campaign for Game Development Company
"This vendor has one of the best expertise and teams on the market."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I'm business development manager and we are mobile / web Game developer.
For what projects/services did your company hire HypeFactory?
We needed someone to own the project of influencers via different media channels and manage everything from scratch. We expected boost in downloads & revenue.
How did you select this vendor and what were the deciding factors?
This vendor has one of the best expertise and teams on the market.
Describe the project in detail and walk through the stages of the project.
The vendor has taken the initiative and proposed the list of influencers for our campaigns and based in our brief. Since January we did a lot of campaigns with them and more to be done.
How many resources from the vendor's team worked with you, and what were their positions?
We are working with account manager and several team members that are helping us to launch campaigns in different GEOs and different genres.
Can you share any outcomes from the project that demonstrate progress or success?
The results are confidential however I should say we are happy with the results
How effective was the workflow between your team and theirs?
Chatting every day in Telegram and conducting several meetings per week.
What did you find most impressive or unique about this company?
Their team of professionals.
Are there any areas for improvement or something they could have done differently?
Nothing specific comes to my mind.
the project
Influencer Marketing for Gaming Service Provider
"The agency prepared a media plan with a list of influencers, their rates, and other metrics to help us decide."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
Team Lead Growth Marketing & Analytics, for our social casino brands here in our company.
For what projects/services did your company hire HypeFactory?
Support us with running our first influencer marketing campaigns on Youtube in Germany
How did you select this vendor and what were the deciding factors?
From industry benchmarks and webinar we attended, we heard good things about that agency
Describe the project in detail and walk through the stages of the project.
From the initial call we had with the agency, we agreed on the app and region to run the promotion. The agency prepared a media plan with a list of influencers, their rates, and other metrics to help us decide. Then we submitted the brief and other creative materials to help the influencers to write and produce their video content.
How many resources from the vendor's team worked with you, and what were their positions?
Several people from the marketing and sales team.
Can you share any outcomes from the project that demonstrate progress or success?
Not all of influencers had the impact we thought of. Nevertheless, this type of marketing campaign is seen as branding and since we are new in that marketing field, we needed to rely on HypeFactory's expertise to run these campaigns.
How effective was the workflow between your team and theirs?
Very good with open communication. It took a while to launch our first campaign. Anyhow, we are keen to run another test in a different European region.
What did you find most impressive or unique about this company?
their tool to analyse the influencer sources, traffic, audience and fraud tool.
Are there any areas for improvement or something they could have done differently?
Not really.
the project
Global Influencer Marketing for Cybersecurity Company
"The workflow is very effective and fast."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I run influencer marketing projects in a cybersecurity company.
For what projects/services did your company hire HypeFactory, and what were your goals?
HypeFactory was hired to help us scale global influencer marketing efforts.
How did you select this vendor and what were the deciding factors?
We chose HypeFactory based on their experience and expertise.
Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.
The task was to run influencer marketing from A to Z. HypeFactory helped us research and find suitable creators, negotiate and come up with creative ideas.
How many resources from the vendor's team worked with you, and what were their positions?
I've worked with dedicated influencer and project managers.
Can you share any measurable outcomes of the project or general feedback about the deliverables?
HypeFactory successfully helped us with influencer research, outreach and campaign management. Helped us release a lot of ad integrations.
How effective was the workflow between your team and theirs?
The workflow is very effective and fast. We mostly communicated through Skype.
What did you find most impressive or unique about this company?
It's really great that HypeFactory has a pretty big team of various specialists - influencer marketing, creative, data analysts, market research, etc. Therefore, they can help with a wide range of tasks.
Are there any areas for improvement or something they could have done differently?
Nothing to complain about.
the project
Influencer Marketing Campaign for Internet Tech Company
"Their fast response and ability to handle abundant campaigns at one time are impressive."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
Influencer Marketing Manager
For what projects/services did your company hire HypeFactory?
We reach out to HypeFactory for Influencer Marketing globally
How did you select this vendor?
Reached out by their BD
Describe the scope of their work in detail.
Look for influencer suits for our campaign globally and analyze the results of the campaign
What was the team composition?
We work with their AM closely for any campaign demands, their production team will follow up with the content creation and analysis.
Can you share any outcomes from the project that demonstrate progress or success?
HypeFactory helps us to source almost 100-200 creators at one time, and launch almost 30 of them successfully
How effective was the workflow between your team and theirs?
The quick response every day on Wechat, smooth communication
What did you find most impressive about this company?
Their fast response and ability to handle abundant campaigns at one time are impressive.
Is there any area for improvement or anything that could have been done differently?
Southeast Asia region's creator's price needs to be improved