What was the scope of their involvement?
They created the website, applications, and any other assets we need for the campaign, including the concepts and graphic design. The main goal is to attract children and give them fun content to play with. For example, they can upload a picture and add television-related graphics and stickers. From a marketing perspective, we then encourage the children to share them. The photos that they can create in the application should be so good and funny enough to be shared on online, on social media, etc.
They also did another campaign for us and more than one application. There was a Christmas application with a Christmas tree styler. They created applications with all options of desktop, iOS, and Android.
What is the team composition?
There was usually 1 point of contact to manage the project. If I needed to deal with the technical stuff, it was possible to reach out to the technical guys directly.
How did you come to work with Hype4?
Usually, when we want a marketing campaign for the channel, we arrange a pitch and invite 3 or more creative agencies. Then they come up with the creative concept for the campaign. Someone showed me an application that Hype4 had developed. After seeing it, I thought it was a good idea to invite them to take part in our pitch. That’s how we started to collaborate with them.
What is the status of this engagement?
We started working together in 2014 until December 2017. The Christmas campaign was from October 2017 until December 2017.