HYPE DHAKA

BACKGROUND

Introduce your business and what you do there.

Mawada Traders is a commodity trading farm. We trade food, fiber, and feed commodities around the world. I’m the owner and CEO of the company. It’s based in Bangladesh.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with HYPE DHAKA?

We didn’t have a communication plan for our target outreach market. We understood that the world is changing and becoming smaller, so we needed to ensure that the people could find us first in searches like “potatoes Bangladesh”. 

I wanted the best results and was willing to spend the money on them. This is why I started looking for a communication partner.

SOLUTION

What was the scope of their involvement?

HYPE DHAKA is helping us with SEO, email marketing, and social media marketing. They also built our website.

They consulted us and gave us a plan in the beginning, based on our goals. They identified my potential audience for the next 10 years and how we could create a communication strategy in that vein.

What is the team composition?

I’m directly in touch with their owner, and my team is working with theirs. My head of communication is working with their account manager.

That person coordinates everything related to the website, copywriting, and so on. He engages the relevant departments in his organization based on the task.

How did you come to work with HYPE DHAKA?

I found them through a reference from a friend, and HYPE DHAKA’s owner went to the same school as me. We’re located in the same city, and I wanted a relationship that allowed for in-person meetings.

How much have you invested with them?

The cost is $5,000–$8,000 per year.  

What is the status of this engagement?

We started working with HYPE DHAKA around mid-2016, and it’s an ongoing project. They’re one of our strategic partners and still consult on our business model.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

HYPE DHAKA didn’t just build us a website. They ensured that the platform was relevant for people looking for suppliers like us. 

I had five big business accounts in 2016, and I have triple that now. Each account has a yearly transaction rate of $500,000. HYPE DHAKA’s work led to us getting 4–5 key accounts. 

How did HYPE DHAKA perform from a project management standpoint?

We’ve given them some big projects. They created all the communication material I use during buyer meetings, including brochures, marketing emails, and website content. They identified potential buyers in different areas. 

We give them fixed deadlines, and they complete the work on time. My team is in contact touch with them, and they’re generally reliable.

What did you find most impressive about them?

HYPE DHAKA is always trying to come up with a reliable solution as a partner. I’ve worked with 2–3 other communications agencies, and they weren’t as professional. 

They're a passionate team, and they invest money and time in learning and development. We appreciated them talking to us to understand our whole business scenario. Before offering their solution or product, they tried to understand our needs. 

Are there any areas they could improve?

They’ve usually delivered on time, but they could’ve been faster on some occasions. 

Do you have any advice for future clients of theirs?

I don’t think that HYPE DHAKA is a good option for people just looking for technical support. They're great at being a true partner that can give valuable advice. If the client doesn’t have a strategy, HYPE will help them build one. However, they need to be treated as a partner and given full information and the time to do the work.