HYPE DHAKA

Description

International residence and citizenship advisory firm Henley & Partners and the Thailand Elite Residence Program — managed by Thailand Privilege Card Company Ltd. took over the responsibility of promoting the program in 2017. 

The program, which is the first of its kind worldwide, offers unlimited access to the jewel of Southeast Asia as well as a range of special VIP privileges. It was initiated by the Royal Thai Government for the purpose of attracting wealthy global citizens, families, investors, and entrepreneurs who want to spend extended periods of time in the country and take advantage of its beneficial tax regime and its affordable yet exceptionally high standard of living.

Challenges

The Thailand Elite Residence Program provides a multiple-entry visa to qualified applicants, allowing them to visit and reside in Thailand for a period of between five and twenty years, at a one-time cost of between THB 500,000 (approximately USD 16,000) and THB 2.14 million (approximately USD 68,000), depending on the option chosen. The program includes seven different options, which vary in the benefits, costs, and validity periods associated with them. The most popular options thus far are the five-year Elite Easy Access, the five-year, multi-person Elite Family Excursion, and the twenty-year Elite Superiority Extension.

While the program was already attracting a good number of applicants, the challenge was to increase the number for the year of 2018 to ensure YOY growth.

Solutions

We planned & strategies the time, communication method, demographic research of the local market both of Facebook & LinkedIn, created multiple custom targeting for each social channel and use different Ad method (Text, Sponsored Ad, Ads with pictures & other creatives) to reach out to the target market. More than 10+ Ad set were created including multiple Ads. 

The final creative were suggested by the client themselves. We focused on creating the appropriate local targeting by brand persona research while running & optimizing their ad in real-time.

Impact

After the campaign ends, Henley & Partners published that they achieved Record Growth for Thailand Elite Residence Program. 

According to their words:

The 2018 year-to-date results also show tremendous promise: March was a record month in the program’s history, with 161 new residents on-boarded. “This monthly figure is over half the number of residents on-boarded in a whole year before Henley & Partners started promoting the Thailand Elite Residence Program,” says Volek. “These results are a testament to what can be achieved when like-minded stakeholders join forces in pursuit of a shared vision.”

You can check more from here: https://www.henleyglobal.com/press-release-details/record-growth-for-tha...

AsusTek Computer Inc or ASUS is a Taiwanese multinational computer and phone hardware and electronics company headquartered in Beitou District, Taipei, Taiwan. ASUS is the world’s 5th-largest PC vendor by 2017 unit sales.

We were in charge of managing digital media for ASUS on a retainer service that includes full digital marketing solution of two Asian Countries, respectively Bangladesh & Nepal.

We are in charge of Social Media Planning, Creative Content Management, Social Community Management, Adword Service Management and full media buying including PR & management of local version of their global site asus.com.

Not only regular monthly retainer, but we also executed multiple marketing campaigns for them known as – ASUS Campus Xpress, Facebook Live Campaign during the Laptop Fair, Launch Campaign of Multiple Gaming Laptops.

We were able to achieve a 250% return on investment during a lead generation campaign of theirs. You can request the full case study by contacting us.

You can check more content from here.

We also ran multiple campaigns for them. 

You can check them from here and here.

Pizza Factory is a Dhaka based online Pizza Delivery service, highly known for their great taste among their loyal user base.

Pizza Factory already had a stellar customer base. They wanted to expand their customer base & increase number of orders per day.

We had several session with them & then conceptualized, ideate, designed & launched a series of campaign & offer targeting their regular customer & new customers during Eid Season.

After running A/B test with the campaign offer & content, we were able to identify the most popular offer & repeated that for the next season. After a successful campaign period for 6 months, we were able to increase 40% of their total sale through social media management: Campaign + Content + Media Buying.

Our client Nordic Chamber of Commerce and Industries in Bangladesh wanted to create a website & manage their digital agency account of social media for a project called 3e - Energy Efficiency Engagement.

The initial idea was to create an organizational website, which later turned into a digital database of the partner 3e has. 3e listed their 250 partner organization on their site while promoted their whitepaper, research and event news through that.

We also helped them with planning, designing, developing, hosting & maintaining the site. We are still managing it on behalf of them.

The site was deployed within a couple of months. Later on, we did content management, content design, website analytics report for them

After over 30 years of teaching and working in Brazil and around the world, the famous Brazilian Plastic Surgeon, Dr. Luiz Toledo, is now living in Dubai. Dr. Toledo has brought with him his well-known approach to plastic surgery techniques, some of them including body contouring and facial rejuvenation.

We were working with Dr. Toledo closely for his SEO optimization for the previous site. Eventually, we started to work on their brand revamp & social media management. The new re-designed site was built from scratch to create a new presence & image of Dr. Toledo to show his expertise & accomplishments in the right way.

You can visit the web site from here.

Abrars Designer Jewelry is a legendary name in Bangladeshi handcrafted and premium jewelry segment and the history goes back in the 90s. 

The jewelry from Abrars includes handcrafted masterpiece design that exclusively available in Abrar’s Designer Jewelry Store. Specialized in designing Minakari Jewelry, Stone Jewelry, Antique Gold Jewelry, Kundan Jewelry & Gold plating silver jewelry with semi-precious stones.

We were assigned to revive the age-old brand that still has a very loyal customer base primarily from offline sources. While they already had a minimum social presence, our idea was to re-invent the brand & their message through a new line of social content that symbolizes the aristocratic and elegant vibe of the product.

We were planning to revive the old content (from the 90s) by refreshing them with modern adaption. We also oversee the project of the new photo-shoot with the renowned photographer from Calcutta Neelutpal Das and later on they were used to make new social content and Audio Visual for the brand.

We also ran a series campaign to increase the growth of the online audience through Facebook Advertisement. The campaign ran till 3 months, and later on, the new and refreshed image was undertaken by the internal marketing team.

You can check some sample work from here. You can check our other works from here.

We designed the initial web user interface for Kawasaki Bangladesh Website during it’s early stage of development. The website was not made from scratch. We took the inspiration from other Kawasaki brand sites around the world and followed the brand guideline for website while designing the UI for the local site.

The site development was done by the internal team and we helped and guided them to implement and initial UI and set the user experience for the coming days. Since then, the site has been changed multiple times, but the UI structure is still the operational.

Take a look into our early mockup and see the live site from here: Kawasaki Bangladesh Website.

UAE based traditional coffee house Kava & Chai was looking for a stellar growth for their social media channels (Instagram & Facebook) & social media campaign ideation for their speciality coffeehouses.

We had multiple session with the team & their marketing manager. We analyzed their current social media standing & strategy. We then came up with a media buying plan which can give them continuous growth for their social channels as well as create new foot-falls & drive-in-store for their customers.

Since they already had a brand identity in place. We had to comply with them to come up with ideas. However, we had the liberty to come up with multiple sets of brand persona & targeting set for different growth & engagement campaigns. We thought of taking baby steps to showcase the desired result in 3 Months.

ExpoCulinaire was planning to feature the Worldchefs accredited 22nd Emirates International Salon Culinaire alongside a new trade exhibition for Chefs, Bakers, Cooks and Pastry Chefs by series of events at Expo Centre Sharjah.

The organizers of Expoculinaire wanted to create a new website for their event site to showcase their event details, venue, attendees, fact sheets & snaps of previous successful events.

We worked closely with their marketing team from the beginning. We came up with a mockup of the site design & developed the site according to their sitemap structure & completed it with sprint-development method process, so they can start their promotion right away after the launch.

Lakeshore Hotel & Apartment is a boutique luxury hotel located in Dhaka, Bangladesh.

Lakeshore needed a quick result to drive sales from the online campaign for key calendar days like Valentine Day, 26th March & Pahela Baishakh.

We had a little session with them & based on their feedback we chose the special day offer, created & tested several contents for Facebook & Instagram & drove accelerated advertisement to get the maximum impact toward the target market within a short period. Boosting sales for the occasional & special day was the primary target.

Later, we conducted the survey on the reviewers from Lakeshore Hotel Facebook page about our Ad Feeback & 80% of them have actually seen our content & availed the offer by coming to Lakeshore Hotel & Apartments.

Making it one of the success stories of In-Store Drive & Targeted Ad for Hotel & Recreation Industry.