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We are HYG. Strong team of graphic, motion, UI/UX and web designers, illustrators, developers, editors and PMs.
We can develop full brand identity, make web-design with UX/UI for any product, create 3D animations and illustrations, 2D illustrations and motion-projects.
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Portfolio
Fake Agency
Fake - is a creative (fake) agency that plans to conquer the world (especially advertising market!).
For Fake we developed an identity, a website, and a presentation template.
We chose red as the main color - bright, provocative, promising, but clear and simple to understand. We expressed the Fake's main mission "Fake it easy" with illustrations and fonts and also set the style of visual communication.
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Lupsta - Influencer Analytics for Everyone
Lupsta - is a custom analytics system and campaign management platform for Influence Marketing in Brazil.
The main product advantages are speed and ease of use.
During the product launch on the Brazilian market we developed a design concept of an identity: selected a color palette; created a logo, visual communication constants and visual media (merchandise layouts and presentation template).
As the main metaphor for the logo we chose a window - a simple and clear device that can show everything.
We also created a project's webpage: developed an identity, wrote texts in English, assembled it on Webflow and prepared instructions for further work. The design of the banding include illustrations based on Sao Paulo street art - geometric, bright, and inspiring.
Two main goals for the design of the landing page were to surprise and appeal the Brazilian audience.
Patronus
Patronus - is a personal health manager and convenient app, that helps to find your own doctor and solve the medical problem.
At this project we worked on the product idea along with the client, developed visual concept of communication, logotype and a landing page's prototype.
In the next stage we plan to create a structure and design of an application, work on a branding and its further implementation at communicational channels (social media, merchandise, etc.)
Reviews
the project
Branding & Web Dev for Creative Agency
"I would like to note the maximum involvement and dedication of the entire HYG team."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am a co-founder and creative director of the creative agency Fake.
For what projects/services did your company hire HYG?
Branding, development of a new visual style, identity, website and presentation templates.
How did you select this vendor and what were the deciding factors?
The leaders of HYG are my former colleagues, whose professionalism I have no doubt.
Describe the project in detail and walk through the stages of the project.
To launch my new creative brand “Fake”, it was necessary to come up with and develop a visual style and identity that would correspond to a special positioning and name. We also needed a working website, logo and templates for client presentations. We reached out to our friends at HYG who returned within a week with inspiring visual style concepts. In just 2 weeks and with a minimum number of edits, we got a working website, logo, presentation and everything you need to officially launch the agency.
How many resources from the vendor's team worked with you, and what were their positions?
In total, we work with 4 people including art director, illustrator, web- designer and project manager.
Can you share any outcomes from the project that demonstrate progress or success?
Thanks to the new tough style, Fake agency got off to a strong start and became a prominent player in the local market. In addition, we have received several clients thanks to the fact that they liked our website and presentation.
How effective was the workflow between your team and theirs?
The whole process went smoothly and the complex project was done in just 3 weeks which was amazing.
What did you find most impressive or unique about this company?
I would like to note the maximum involvement and dedication of the entire HYG team. They inspire because they truly love design.
Are there any areas for improvement or something they could have done differently?
You can always do better, but I wish the HYG team not to lose their soul in the process of scaling.
HYG has successfully helped the client launch their agency and given them a strong headstart in the local market. The project management was solid and the whole workflow process was smooth. The whole collaboration was finished within 3 weeks.