What evidence can you share that demonstrates the impact of the engagement?
We got a fair amount of value from Hydrogen Advertising’s efforts, and they always produced a great ROI. There was rarely a time when I called them to ask about campaign performance. When they assisted with campaigns that had a clear call to action to our store through coupons or free item redemptions, those numbers were typically strong. In general, that value generation was built into the entire portfolio for the new store opening.
How did Hydrogen Advertising perform from a project management standpoint?
Not only were they easy to understand and organized, but they were also very clear about timelines while remaining flexible. That is to say, they established a schedule for when and what we needed to deliver. If we weren’t able to deliver, they still worked with us to troubleshoot, identifying realistic timelines and informing us of our options if we missed them.
What did you find most impressive about them?
Lauren has so much energy and passion around her work that it really felt like she and her team were a part of ours. They completely grasped our initiatives and our drives, not to mention the pressure we felt to perform; it’s a unique trait. I appreciated working with Lauren because she made me look amazing at my job. Their team clearly loves what they do, and their passion drives excellence.
Are there any areas they could improve?
No, I don’t think so. We went through a couple of iterations of their project management system, and they were very honest. They knew where their opportunities were and constantly worked to improve them.
Do you have any advice for potential customers?
Their a smaller firm, so you’re able to get a lot of personalized attention. As a result, what you get out of the experience depends on what you put into it. If you treat them as just another vendor taking an order, then that might impact your outcome. But if you engage in the relationship, then they’ll go to bat for anything you need.