What was the scope of their involvement?
Jibran initially performed a site audit, using Google Analytics and other webmaster tools to show us where our site stood. After identifying a number of flow issues, he modified the site structure so that our content was more accessible to Google crawlers. This involved consolidating sparse product pages to beef up the descriptions, reducing duplicate content, and proposing several keywords to target.
One of the most effective changes was integrating our existing blog with our site. Previously, our blog was outside of our company site domain, but we didn’t realize how much this limited our impact. By centralizing the blog under a single domain, Jibran was able to streamline our SEO efforts, boosting our content with multiple long-copy blog posts to target our keywords.
Other services have included ad spend consultation, backlink and earned media assessment, and strategy development to better leverage our existing media coverage. Currently, Jibran continues to manage our SEO, providing reports and advice as necessary.
What is the team composition?
I’ve only ever worked with Jibran.
How did you come to work with Hunter Canada?
At the time, Jibran had just finished a project for another 3D printing company and reached out to me to continue working within the space. I checked out his past work, saw the remarkable change that he pushed through, and felt that it was an interesting opportunity for both of us.
How much have you invested with them?
We spend about $3,000 a month.
What is the status of this engagement?
Their work started in May 2017 and is ongoing. Although we’re not collaborating as actively as before, Jibran is still available whenever we need him. Every once in a while, I’ll have a question about Google’s algorithm changes or bring up an issue with the site, and he’ll address them promptly.