What evidence can you share that demonstrates the impact of the engagement?
We've posted the videos on Instagram and YouTube, and the quality has been great. The shots were pretty wide-ranging from drone work to very macro and close shots of the bike. It was very impressive. The videos focused on the integrated lights of our bike. People loved the dynamic shots of our bike, and they really captured what it's like to ride through the city.
How did The Human Expansion Co. perform from a project management standpoint?
They handled a lot of the logistics. We provided the space, the bikes, and the models for the video, but they brought all the equipment and people they needed, and they were very professional. They coordinated with the animation studios. In terms of our time, we knew we could let them work and everything would be completed on time. They provided regular updates, and they were very agreeable working partners.
What did you find most impressive about them?
They brought fresh ideas compared to the Kickstarter videos we had done in the past. They had a solid grasp of what we wanted the video to look like, and they executed it flawlessly.
Are there any areas they could improve?
We did not require much communication after the video was completed, but what communication we did need could have been more organized.
Any advice for potential customers?
It’s important to have a detailed vision of your project, but it is worthwhile to let them do their job as creative people and not hold them to many strict guidelines. Be open to their ideas and their creativity.