Human

What evidence can you share that demonstrates the impact of the engagement?

Multiple times in 2019, we increased our online budget. We saw that the conversion rate was higher compared to the previous site. If we had the same amount of people come to the website as before, we had more conversions and a greater budget, and you can really feel the difference with that increased conversion rate.

How did Human perform from a project management standpoint?

They are quite professional and stick to the timeline we agreed upon. They are strict in terms of the scope; usually, when we agree on something, that is what they deliver at the end. 

In terms of collaboration tools, they are quite open, and communication has been easy. When we work on major projects, they use Asana, and we also have our internal Slack channel. In the setup that we have, we mostly define the scope and they do the majority of the work. There’s no need for stand-ups or more intense collaboration on a daily basis.

What did you find most impressive about them?

Their ability to understand the client and their perspective and act accordingly has been impressive. Human makes a great effort to really know our issues and what we want to achieve with the site. They’ve delivered what we need at the end.

Are there any areas they could improve?

They could be a bit more flexible about the scope and let some things fly without needing a new round of procurement.

Do you have any advice for potential customers?

Go ahead and work with them.

What evidence can you share that demonstrates the impact of the engagement?

The project was definitely one of the best investments I’ve ever made. At the time, we were collecting a lot of data from Google Analytics, and we measured the increase in visits after we launched the improved site. Within three days, we had an almost 400% jump in traffic from the United States and India and 200% in the UK and Russia. They did a really good job of increasing our visibility.

Even more importantly, in the time following the website launch, we had more than a dozen contacts from different partners interested in becoming a part of our network and saw an increase in the number of leads we received on a daily basis. That number is really important for us because we work on a worldwide scale but operate in such a narrow niche, so every deal that we close is a big deal.

How did Human perform from a project management standpoint?

They started off by doing a really deep dive into our company. Over the course of 3–4 all-day workshops, they asked us all different kinds of questions that forced us to really think about our company in a different way.

They had a project manager who scheduled everything and communicated with us. We had a project manager from our side as well, and the two of them worked quite closely. They would provide us with weekly reports on where we stood and what we had to do, so from a project management perspective, I think they did an even better job than we did in staying on track.

What did you find most impressive about them?

Their commitment to understanding our business processes and goals before we started was very impressive. That initial process helped us to really crystalize the idea we had for the project and allowed us down the road to create much better written and graphic content for the site.

Are there any areas they could improve?

The SEO for the project was very difficult because of how niche the targets of our company are, but that isn’t something I would blame them for.

Do you have any advice for potential customers?

When they started asking questions, I was afraid because I didn’t have the answers, but that was what actually pushed me to think more deeply about those things. I would suggest that you don’t get scared by them when you first start; instead, really embrace the difficulty of that process.