Webby award winners for Best Website Practices

With 18 years in the game, we’ve been creating success stories for both major regional brands and small businesses.

This year won the Lovie and Webby awards. Both for the Best Website Practices by the Jury and by People’s vote, fighting against some seriously great names like Google and Samsung. We were voted as an industry benchmark for innovation and advanced practices in web development.

Our most recent award is a Red Dot Award in the Brands & Communication Design for our own website.

We believe in great brands, great digital products and kickass digital experiences.

 
$5,000+
 
$100 - $149 / hr
 
10 - 49
 Founded
2001
Show all +
Zagreb, Croatia
headquarters
other locations

Portfolio

Key clients: 

Diners (Banking), A1 (Telco), Coolinarika, Podravka, Lino, Jamnica, Beck's (F&B), RTL Croatia, Nova TV, Zadovoljna.hr (Media), Emmezeta, Direct Booker, Čazmatrans (E-commerce), DIIG, Namibia Transparent Oil, Cyber4Healthcare (non-profit)

Čazmatrans Image

Čazmatrans

Video showcase: 
https://bit.ly/3i3l9WO

Challenge and solution:
In order to compete with international bus providers, Čazmatrans needed a full digital revamp. The focus was on two main tracks: start with the performance marketing campaign that will increase visibility and revenue through their existing

website, and then launch a new mobile app and use it as an additional sales channel.

Results:
35% of all users are using the app on a weekly basis with 5.2% of users completing in-app purchases. 69% is impression share on all campaigns with average CPC 0,028 EUR. The Return on Ad Spend (ROAS) was 1.370% and the campaign helped increase website traffic by 37%.

Awards:
Both the mobile app and the campaign were shortlisted in the Croatian annual MIXX awards, in their respective categories.

Diners.hr redesign Image

Diners.hr redesign

Video showcase:
https://bit.ly/33lrt3M

Challenge and solution:
Diners.hr approached us to help them out with their web presence. The goal was to increase online sales and customer base on the website. We decided to rebuild the whole website from the scratch, so we analysed every piece of data, did

a UX workshop, revised the content and created new information architecture. The web is implemented as a server-side rendered single page application. SSR SPA allowed us a fast, flexible and stable end product. 

Results:
100 points on Google Lighthouse
40% drop in bounce rate
362% increase in conversion rate

Awards:
Best website, IAB MIXX Award, Diners.hr, 2019

Full case study:
www.humaninteraction.com/work/diners

Lappsus mobile app Image

Lappsus mobile app

Video showcase:
https://bit.ly/3i8kLGQ

Challenge and solution:
How to teach children how to spell? We provided consulting and developed a React Native Android app for our client A1. The app asks a grammar question after every third unlock on your phone. And every correct answer wins you one free MB. 

Results:


The project was one of the most successful app launches in Croatia in 2019. Since the launch almost 100 000 users answered 50 million grammar questions. The app was opened more than 6.3 million times with an average session of 1:07 min.

Awards:
Effie Award - Best on Market (Telecommunication)
IAB Mixx award - Best Mobile App

Full case study:
https://www.humaninteraction.com/work/a1-lappsus

A1 Telco Image

A1 Telco

Video showcase:
https://bit.ly/2M4vINA

Challenge:
A1 Telco Croatia (ex Vipnet) asked us for help in increasing online sales and customer base on a website.

Results:
54% faster page loading
21% increase in pageviews
35% more leads
51% increase in

value of every order
31% increase in number of contract extensions
235% increase in volume of leads
75% increase in online revenue

Awards:
Best website, IAB MIXX Award, 2018
Best website, Somoborac, 2018

Full case study:
https://www.humaninteraction.com/work/a1

Gencove Image

Gencove

Challenge:
Gencove customers wanted to find out more about their heritage and relatives. Gencove wanted to show the locations of the customer's forebears and how strong the genetic similarities are in an easily understandable way.

Results:
25%
participants have at least one first-degree relative
55% of users have opted into relative radar


10% of all users have made at least one friend

Full case study: www.humaninteraction.com/work/gencove
Lino.hr redesign Image

Lino.hr redesign

Video showcase:
https://bit.ly/2KPgsBh

Challenge:
Lino was rather straight-forward with us:
Let me speak directly with different targets, round up a community around my brand and attract new customers. Make it fun, fortify my brand’s leading positions and think about my new product. Oh, and make it mobile

friendly.

Results:
546 000
users reached in a country with 2.8 million internet users
178% more users over the same period before the launch
280% increase in new mobile users over the same period
350 000 games & quizzes played on Lino Kids

Full case study:
www.humaninteraction.com/work/lino

RTL Image

RTL

Challenge:
RTL, one of the largest TV stations in Croatia, wanted to reposition their online appearance.
Main objectives were to clearly separate news, TV and VoD segments into separate websites and adapt each of them to users and their needs.

Results:
Within 3 months from launch:
77% more page views
16% more users


59% increased session duration

Full case study:
www.humaninteraction.com/work/rtl

Zadovoljna.hr Image

Zadovoljna.hr

Challenge:
Zadovoljna.hr had great content but with outdated design. Their competition grew stronger and they asked us to help.

Results:
In just two months after the redesign, Zadovoljna had increase:
26% in mobile pages per session
42% in mobile pageviews
85% in mobile gallery views


544% in on-site searches

Full case study:
www.humaninteraction.com/work/zadovoljna

Coolinarika Gamification Image

Coolinarika Gamification

Challenge:
True, Coolinarika was already delicious, but why not add even more flavour to it? Let’s gamify the site!

Results:
77%
rise in the number of friendships compared to the same period last year
150 trophies awarded daily
48% more engagement in major categories compared to the same period last year

Full case

Podravka Image

Podravka

Video showcase:
https://bit.ly/35AXbvp

Challenge:
Podravka wanted to have a modern communication platform. The focus was on consumers while keeping corporate segment as well. The goal was to inspire, motivate, provide ideas and bring added value to customers.

Results:


92% users find that “Inspiration” is a great source for ideas.
88% say it helped them discover Podravka products they didn’t know existed
91% also find that content is presented in an interesting way.
72% was the increase in organic traffic 
175% was the increase in mobile visitors

Awards:
Best website, IAB MIXX Award, Podravka.hr, 2015

Full case study:
www.humaninteraction.com/work/podravka

Reviews

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Digital Marketing & Web App Creation for Surface Coating Co.

"Human has a very proactive approach and they tend to find a solution for every one of our challenges."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Jan. 2016 - Ongoing
Project summary: 

For over four years, Human has worked with a surface coating company to increase product sales and brand awareness. They consult on daily digital activities, maintain site content, and are building an app.

The Reviewer
 
5,001-10,000 Employees
 
Denmark
Mktg. Comm. Project Manager, Surface Coating Solutions
 
Verified
The Review
Feedback summary: 

Human's app launched to positive results, gaining 35,000 visits after 6 months compared to 7,500 from the year prior. There were 8,000 product impressions and 2,500 potential buyers. Human continues to impress with their willingness to push ideas further and improve the company's digital experience.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I work as a marketing communication project manager in the coatings industry.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Human, and what were your goals?

We have been working with Human for a while now. They are constantly working on improving the online interaction of our users with our products through digital channels with the goal of increasing our product sales and brand awareness.

As we are an international company, the challenge at one point was to help users from different countries with different legislative regulations to find the product that suits them best.

SOLUTION

How did you select this vendor and what were the deciding factors?

We go way back. We started working together on other projects because they came highly recommended by our acquaintances. Since then, we have a monthly retainer with them for various projects and activities.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We have been working with them on multiple projects. We do day-to-day consulting regarding our digital activities. They are responsible for the content maintenance for our websites. They provided us with creative solutions for the Google Display Network and other private ad servers. They support us with video production as well.

They have also developed an interactive app which helps our customers to easily find the best solution for their needs without wasting time or money. During the planning phase, they created 2 prototypes and tested them on real users.

How many people from the vendor's team worked with you, and what were their positions?

There are a lot of people working on our projects based on the project specification. We always have a Project manager who is our main point of contact and is managing resources on the development side and coordinated projects and deliverables. Different professionals were and are working on our projects, based on the project needs. For example UX & UI designers, frontend and backend developers, and data analysts.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The new version of the Web App created by Human, after just 6 months after the launch gained 35 000 visits, compared to 7500 during the same period the year before. There were 8000 product impressions and 2500 potential buyers directed toward distributor locations.

Describe their project management style, including communication tools and timeliness.

Communication worked well. Their willingness to push ideas even further has helped to build a better overall experience. Over the year we have changed different project management and design tools. The timeliness are different depending of the goals of the projects and planned accordingly.

What did you find most impressive or unique about this company?

Human has a very proactive approach and they tend to find a solution for every one of our challenges, they actively propose improvements and new solutions that can improve current solutions.

Are there any areas for improvement or something they could have done differently?

We often operate with more than 1 agency for different purposes. The part where HUMAN could improve in client /agency communication when it comes to other agencies and partners collaboration working for the same Client. This is of course 2 way street and requires all parties willingness, but is very beneficial for the Client.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Web Design & Dev for Croatian Industry Association

"We know we can always count on them and that we are in safe hands."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Less than $10,000
 
Apr. - July 2020
Project summary: 

Human took over website design and development for a Croatian industry association. They developed an online generator for content and they handled the backend through Firebase.

The Reviewer
 
1-10 Employees
 
Zagreb, Croatia
Project Coordinator, Croatian Industry Association
 
Verified
The Review
Feedback summary: 

Despite the project being short, Human's work contributed to a large amount of engagement during the peak of the campaign. They completed the project quickly as well as planned, designed, developed, and tested it effectively. The team was active and involved in every stage of the project.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

The company is the leading industry association with some of the best Croatian agencies as our members. We organise the Days of Communications, a national advertising festival featuring industry competitions (Effie, IdejaX, and Young Lions), our HOWtoWOW marketing academy, BalCannes regional marketing agency showcase and numerous other projects.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Human, and what were your goals?

In the mids of the Covid-19 outbreak, we wanted to create an action in support of the economy and to create a more positive tomorrow! There are a lot of things we look forward to come back to when all of this is over and #jedvacekam (cro. can't wait) was born. Together, we wanted to raise awareness of the importance of creativity in business and prove how much it can affect the well-being of all of us. We wanted to motivate people to publish messages about what they can't wait to do when the quarantine is over, and at the same time they were invited to support their local brands. We needed an online platform to make it come alive.

SOLUTION

How did you select this vendor and what were the deciding factors?

We have a long history of working with Human, and honestly we didn’t think twice.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

After defining the course of the campaign, goals, and objectives, Human took over the site design and development. They've developed an online generator for the content we needed and carefully crafted it to work seamlessly both on desktop and mobile. The backend was handled through Firebase which allowed us to tweak the app on the go. The website was up and running in a week.

How many people from the vendor's team worked with you, and what were their positions?

Human was incharge of the whole platform and about 11 people were involved in the project. Project managers, designers, Head of Creative, Frontend and Backend guys... Even the CEO stepped in.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

It was a short term projects, but we had a pretty big engagement on the website during the peak of the campaign. 9% of all users created their message and the bounce rate was only 33%. But most importantly, we showed that creativity makes a difference! We made the whole country a creative agency, and every brand a big brand.

Describe their project management style, including communication tools and timeliness.

The project had to be done fast and free, but Human made it their priority. The platform was planned, designed, developed and tested in just a week.

What did you find most impressive or unique about this company?

How much they get involved in every project. We know we can always count on them and that we are in safe hands.

Are there any areas for improvement or something they could have done differently?

None that I can think of at the moment.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Web Development for Global Food Brand

"Human was able to contribute in all major areas and with a high degree of professionalism and responsibility."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
Jan. 2013 - Ongoing
Project summary: 

Human developed a website for a global food brand. The team built a leading regional culinary portal as well as a smart online data repository system.

The Reviewer
 
5,001-10,000 Employees
 
Koprivnica, Croatia
Director of Digital Communication Department, Podravka d.d.
 
Verified
The Review
Feedback summary: 

The engagement has transformed into a successful longterm partnership. Human is reliable and dependable, providing a high level of customer service and support. The team makes suggestions, communicated regularly with the client, and takes a data-driven approach.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

Podravka is a global brand, established in 1947, present on over 50 Markets and 5 continents. We are one of the leading companies in SouthEast, Central and Eastern Europe. Headquartered in Koprivnica, Croatia, we operate today in two main business segments: food and pharmaceuticals My current position with the company is Director of Digital Communication Department

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Human?

We have been working closely with Human for the past 12 years, on numerous digital projects. Apart from envisioning, designing and developing our most notable platform coolinarika.com (the leading culinary platform in the region), Human was involved in tens of landing sites, digital campaigns, web and mobile applications, concepts and digital solutions of all kinds. This company is our go-to vendor in the digital sphere.

What were your goals for this project?

The goals were:

  • creating a No1 regional online cooking community
  • building a base of returning registered users
  • building an online repository of user created content: recipes, images, videos, articles and blogs etc
  • promoting Podravka products and enhacing sales
  • raising brand awareness in the region
SOLUTION

How did you select this vendor?

Starting with smaller projects many years ago, we have gradually built our relationship up towards the present. We are now involved in 4 major projects with Human as a vendor They won us over with their expertise and broad skillset. Human has supported our company with equal success in consulting, planning, design, development, copywriting etc. They are a truly versatile company

Describe the project and the services they provided in detail.

We are now involved in 4 major projects with Human as a vendor Coolinarika - our flagship user facing project, a leading regional culinary portal (4 million users during May 2020) Podravka.hr - company website, with various global multilingual variants (podravka.de podravka.si podravka.ru etc)

Lino.eu - brand website ofr one of Podravka’s top brands Podravka.io - a smart online data repository system. This is not a website but a headless API based application for various user facing applications Numerous smaller landing pages, campaigns and digital projects

What was the team composition?

As for the composition of Human team working on Podravka projects, it was composed of strategists, consultants, frontend and backend developers, projecta managers, designers, copywriters and data analysts. All areas have been covered when it comes to building versatile and multilayered digital projects.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

Working together with this company has given us a feeling of having all angles covered in terms of our digital footprint. They have been and still are a reliable partner for Podravka for in consultancy and guidance as well as planning and execution.

How was project management arranged and how effective was it?

In terms of Project management they have been reliable and trustworthy, adjusting to our company’s procedures but also influencing our digital department in multiple beneficial ways, speeding up the processes and bringing value to the table. Methodology used has been traditional waterfall for many years, but we have switched to Agile project management lately and this has greatly benefited our projects

What did you find most impressive about this company?

There are three major areas where we have been most impressed:

Versatility - Human was able to contribute in all major areas and with a high degree of professionalism and responsibility. From strategy to design and development, they have always delivered up to their usual high standards

Ability to adapt - no matter the project size the services rendered were always of equal quality. Samo goes for project velocity and sudden changes in tack that may have come from our side unexpectedly. His company is able to adapt to new circumstances, and adapt quickly

Data driven approach - there is no guesswork in any of the projects. All recommendations have been made with solid data in the picture. This is one of the reasons why results stay impressive to this day and why we plan to keep up with this mutually beneficial relationship

Are there any areas for improvement?

One thing that comes in mind is that we would like Human to grow thus enabling us to plan larger projects in the future. Ability for higher project velocity and scope would benefit our relationship even more

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Web Development for Communications Agency Association

"They are very experienced in digital design and their creativity in creating the final product impressed us the most."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Jan. 2020 - Feb.
Project summary: 

Human developed a website for a communication agency association. The team translated the client's new branding into the website design and implemented a CMS.

The Reviewer
 
1-10 Employees
 
Zagreb, Croatia
Executive Director, Communications Agency Association
 
Verified
The Review
Feedback summary: 

The new website is sleek and intuitive, helping broaden the client's reach. Human communicates and collaborates effectively with the internal team, ensuring a smooth workflow. The team creates unique results that stand out among the crowd.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

Croatian Association of Communications Agencies (HURA) is the leading industry association with some of the best Croatian agencies as our members. We organise one of the best creativity festivals in the world - DK Festival.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Human?

We needed a website for our association that would represent the new visual identity of our biggest event, DK festival, which is one of the biggest communications festival in the region and named one of the best events in the world by the British Excellence Association.

After 8 years it was time for rebranding and we wanted to hire someone from the outside to help us create something that would represent our work in a proper way.

What were your goals for this project?

We wanted a website that is easy to use, provides most of the information about our services, products and team in a completely new visual way that reflects the identity of our festival. To communicate our event to existing and new delegates successfully.

SOLUTION

How did you select this vendor?

They are one of the most awarded Croatian agencies. Previously we had worked with Human on various projects and considering our good professional relationship, we reached out to them because we had no doubt in their creativity and work ethic.

Describe the project and the services they provided in detail.

We internally decided that we should rebrand our biggest project that we do at HURA and an independent designer created the new visual identity, which is a very clean, B&W and monochromatic design that reflects both sides of the communications industry, the good and the bad.

We worked with Human on transposing the design onto the web site and they were there for us every step of the way. Once the backend was done, our team worked closely with theirs to make the web site experience as smooth as possible for the end user. At the end, they provided us with all the materials they worked on so we implemented CMS ourselves.

What was the team composition?

The project team had about ten people, developers, designers, project managers, creative director, etc. We were assigned a project manager that worked with us through the whole project. All the communication went through her.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

Project was finished at the beginning of 2020 and it helped us broaden our audience with its sleek and intuitive design.

How was project management arranged and how effective was it?

The workflow was very effective because we always felt like we could reach out to the vendor whenever we came across a problem with the project. The communication channel was always open so the relationship proved to be quite successful. process and that there is someone to lead us and suggest changes and improvements if needed.

What did you find most impressive about this company?

They are very experienced in digital design and their creativity in creating the final product impressed us the most. Also, as mentioned earlier, the professional relationship was something that will surely keep us coming back to them.

Are there any areas for improvement?

At this moment nothing comes to mind. We would like to work with them again because the cooperation was so successful.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Web Dev & UI/UX Design for Tourism Solutions Agency

"They do quality work that is well worth the cost."

Quality: 
4.5
Schedule: 
4.5
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Sep. 2016 - Ongoing
Project summary: 

After working with the internal team to create wireframes and mockups, Human designed a website and provided backend and coding support. They've also worked on other projects, including a full webpage build.

The Reviewer
 
51-200 Employees
 
Dubrovnik, Croatia
Executive, Tourism Solutions Agency
 
Verified
The Review
Feedback summary: 

Thanks to Human's website efforts, which have made information easily accessible, the business has seen a reduction in calls from confused guests. The team continuously works to improve their communication, and they consistently meet their timelines. Additionally, they offer great value for money.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m an executive at a tourism solutions agency.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Human?

We needed to have a website designed.

SOLUTION

What was the scope of their involvement?

We collaborated on wireframes and mockups. Human designed the website and worked with our internal team on the backend and coding. 

The website lists our recommendations, and users can make reservations at cheaper prices, holding to an idea of a community of smart travelers. The team has done more projects with us, including making another full webpage, including design.

What is the team composition?

There were 4–5 teammates involved in meetings, and more people work on the projects. 

How did you come to work with Human?

We interviewed candidates, and we were impressed with some of the work that Human had done, which contributed to our decision to choose them. 

How much have you invested with them?

So far, we’ve spent $130,000.

What is the status of this engagement?

We started working together around September 2016, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The projects have been very successful. From their work on the website, we saw big results in terms of fewer phone calls from guests for information because the website makes it easy to access information. In our current project, we believe we’ll reach our goal of 10% conversion.

How did Human perform from a project management standpoint?

We use Asana. Communication has always been good, but it gets better with each project as they get to know more of what we want and understand each other’s ways of working. Human always meets their timelines.

What did you find most impressive about them?

They do quality work that is well worth the cost.

Are there any areas they could improve?

I’ve seen much improvement in their organization and communication over the course of our engagement.

Do you have any advice for potential customers?

It’s important to know what your goals are in order to convey them well to the vendor. That helps produce better results.

4.5
Overall Score They provide good service.
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Web Dev for Croatian Telecommunications Provider

"They are always focused on the end results."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
July - Oct. 2018
Project summary: 

Human provided web design to optimize conversion rates for a Croatian telecommunications provider. Along with branding projects and microsites, they're continuously working to improve the client's UX/UI.

The Reviewer
 
1,001-5,000 Employees
 
Zagreb, Croatia
Slaven-Ivan Kalinski
Web Product Owner, Croatian Telecomm. Provider
 
Verified
The Review
Feedback summary: 

Human's work has led to a whopping 235% increase in leads and an 89% increase in online sales. Their work process was unique and innovative; they organized workshops, worked in sprints, and tested their work on focus groups to maximize efficacy. They met all deliverables without issue.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I am Slaven Ivan Kalinski, Portal and Webshop Development and Operations Principal in A1 Hrvatska, I am Product Owner of web - www.a1.hr A1 Telco is the second-largest telecom in Croatia, a part of Telekom Austria Group.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Human?

When we started our collaboration, the main goal was the optimization of our sales process. Their job was to make sure we get the best online results in order to drive leads and increase our online revenue.

What were your goals for this project?

Rebranded site (1000+ pages) Attractive & modern responsive design Optimization of shopping funnels for better conversion rates

SOLUTION

How did you select this vendor?

Because of top references and projects Human did on Croatian market.

Describe the project and the services they provided in detail.

They are continuously improving user experience on our website in order to drive leads and increase online revenue. They did some impressive work on the hardest part of a telecom’s website - the checkout funnel.

They introduced new features that helped the users and our business tremendously. Recently we went through a full rebranding and Human helped with that too. They are also a big part of our smaller projects like online campaigns and microsites. Human also helped us build Lappsus, an app that helps you improve your knowledge of the Croatian grammar.

What was the team composition?

Human team dedicated to A1 includes 7–8 individuals including a project manager, a tech lead, several developers, designers and a data analyst.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

In terms of their impact on the business, we have a 235% rise in the volume of leads, 89% increase in online sales and a rebranded website optimized to the fullest.

How was project management arranged and how effective was it?

Telecom offers are complex and A1 is not the exception. A project this big means a lot of teams and departments need to be included, which steered us into using the agile approach. Human organized workshops, worked in sprints and tested hypotheses on focus groups. They were timely with meeting their deliverable every sprint.

What did you find most impressive about this company?

The fact that they are very knowledgeable and will likely be able to improve the quality of your product. They are always focused on the end results.

Are there any areas for improvement?

...

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Redesign & Rebrand for Digital Marketing Agency

"They truly care about the project. They’re also wonderful people to work with. I couldn’t ask for anything more."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Jan. 2020 - Ongoing
Project summary: 

Human supports the rebranding of an online presence. They've optimized site performance, which has involved running A/B tests. Now, they're implementing their designs on the front-and backend of the site.

The Reviewer
 
11-50 Employees
 
Mostar, Bosnia
Muvehida Halilović
Project Manager, Alviral doo
 
Verified
The Review
Feedback summary: 

Human creates clean, effective designs. While the project is ongoing, even minor fixes have yielded improved user engagement. They have a well-structured workflow that's organized into phases. The specialists have offered solutions to crucial issues throughout the project.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I am Muvehida Halilović, Project Manager of Her Way at Alviral. Alviral is a digital marketing agency and content publishing house with dozens of sites and millions of visitors. With herway.net, our mission is to help Millenial women navigate personal relationships and build self-esteem. We have the US, German, French, Danish, Swedish and Finnish version of the website.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Human?

We hired Human to do a complete transformation of our website herway.net. We wanted to do a rebranding first, so Human translated our wishes and ideas into a beautiful new online identity that will make the platform more recognizable and will create the best experience for our readers. Also, together we have decided to split the project into two phases. They have made small fixes on the website right away and run AB tests in order to improve the performance of the existing website (and bring fast benefits), while the new website is being built in the next phase.

What were your goals for this project?

Our goals were to make our page more user-friendly, to ensure better user experience, and to create a design that will be noticeable and memorable, the design that will represent what we do.

SOLUTION

How did you select this vendor?

Human is a well-known company so it was an easy decision.

Describe the scope of their work in detail.

In the discovery workshop, Human helped us find crucial pain points, guided us to solutions, and, after the scope became clear, split the rebranding and redesign project into phases, so we could get benefits fast. After the workshop, which helped us define the scope of work, we have started the first phase of the redesign project. Human first helped with quick design and performance fixes on the current page. They also ran two A/B tests in Google Optimize in order to find out how our readers consume our content, and to help us get more page views and clicks. In the next phase, that starts soon, Human will implement the new design through the frontend and backend.

What was the team composition?

The team composition changed depending on the stage of the project. Since the planning phase, there were around 8-9 people involved in the project. Project manager, data analysts, developers, designers and even the CEO.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We are in the middle of the redesign project, so we can’t talk about the numbers yet. But even the minor tweaks they did on our current website are starting to show results (more page views and clicks).

How effective was the workflow between your team and theirs?

It was a great experience working with them. In the planning phase, it was no problem for them to travel to our city and organize a workshop. They are also very responsive and available whenever we need them, through any channel.

What did you find most impressive about this company?

First and foremost, the redesign they did for our website. They really have an eye for a clean, simple but effective design. It was love at first sight!

Are there any areas for improvement?

The team spirit and how well they took care of the project impressed us. There’s very little that could be improved as they offer optimal service and incredible value. They truly care about the project. They’re also wonderful people to work with. I couldn’t ask for anything more. 

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

UX/UI Design & Onboarding for Telecommunications Company

"They always encourage new discussions, are very transparent and always have our goals on their mind."

Quality: 
5.0
Schedule: 
4.5
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Apr. - Aug. 2019
Project summary: 

Human supported the client's onboarding process for new employees. They helped plan the project and provided UX/UI design.

The Reviewer
 
1,001-5,000 Employees
 
Zagreb, Croatia
Ivan Lovretić
Portal & Webshop Dev & Ops Sen Spec, A1 Hrvatska d.o.o.
 
Verified
The Review
Feedback summary: 

Human successfully launched the project and delivered on time. They have great communication skills and welcome feedback for improvement. Providing a positive experience has made for a great project.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

A1 Telco is the second-largest telecom in Croatia, a part of Telekom Austria Group. I currently work on position of a Portal and Webshop Development and Operations Senior Specialist as Product owner for company website and additional brand site.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Human?

We hired Human to help us ease the onboarding process for the new employees. They helped us plan the project, design the interface and to develop the frontend part of the application.

What were your goals for this project?

The process of onboarding new employees can be very stressful, so we wanted to crate a better experience for them and to fully digitize the process.

SOLUTION

How did you select this vendor?

We have a long history of working with Human and they delivered some award winning projects in the past for us.

Describe the project and the services they provided in detail.

We wanted to come to an end of the endless paperwork a new employee faces during the employment process. Project manager, UX/UI designer and frontend developer from Human helped us make a simple interface. A new employee is now able to a follow a step by step user data questionnaire and easily find out what papers need to submitted.

What was the team composition?

Project manager, UX/UI designer and frontend developer.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

The project is still ongoing and the focus is on testing and optimisation of the application. The project was launched recently so we are still gathering the data.

How was project management arranged and how effective was it?

During the years of working together, we have built quality relationship between our two companies. We had one point of contact, the project was delivered on time and we are very much satisfied with the guidance of the project.

What did you find most impressive about this company?

The most impressive is how they are not focused only on the project specification, but they always encourage new discussions, are very transparent and always have our goals on their mind.

Are there any areas for improvement?

There is always room for improvement. But Human is well-aware of that, so at the end of every project, they always do a retrospective to gain feedback for improvement.

5.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Frontend Support for Genome Sequencing Startup

"There is very little to improve. Honestly, it was a very positive experience."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
July 2017 - Feb. 2018
Project summary: 

Human ventured to create interactive modules for the website of an ancestry analysis startup. After data collection and creative conceptualization, the team utilized an API to design and integrate a web app.

The Reviewer
 
11-50 Employees
 
New York, New York
Tomaz Berisa
CTO & Co-Founder, Gencove
 
Verified
The Review
Feedback summary: 

Human delivered sophisticated visualizations that have encouraged high levels of user engagement. The team was responsive and detail-oriented, making the project a seamless one. The process was streamlined because they were transparent in their communication and organized in their delivery.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I am the CTO and cofounder of Gencove, a genome sequencing startup based in NY.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Human?

We hired Human to build interactive web frontends for our ancestry analysis and relative finder tool.

What were your goals for this project?

Our goal was to engage our end-users. By adding a visual and storytelling layer to our genome sequencing service we wanted to showcase the complex nature of our business in a more user-friendly and interactive manner.

SOLUTION

How did you select this vendor?

We got in touch with Human via an acquaintance which recommended them as one of the best web agencies in Croatia.

Describe the project and the services they provided in detail.

They were involved in planning and giving a creative concept based on our available data sets. We've provided them with the data and some desired outcomes and they gave us a visual and storytelling narrative for our end users.

After defining the concept and the UI design, Human developed a front-end web application based on our defined technology stack which we then connected to our API.

What was the team composition?

The team changed depending on our engagement but we generally worked with a project manager, a designer and a frontend developer building our front-facing app.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

55% of users have opted into the newly created experience, 10% of all users have made at least one friend and 29% of participants have discovered one first-degree relative. More qualitatively, the visualizations are loved by users and are still in production today.

How was project management arranged and how effective was it?

Human was very well organized, responsive, and detail oriented. Every step was transparent, with a clear path to the final solution.

What did you find most impressive about this company?

Their ability to grasp a completely new technology (applications of genome sequencing technology) and transform that understanding into a great visual product in a timely fashion.

Are there any areas for improvement?

There is very little to improve. Honestly, it was a very positive experience.

5.0
Overall Score They were a great partner
  • 5.0 Scheduling
    ON TIME / DEADLINES
    Scheduling was very clear
  • 4.5 Cost
    Value / within estimates
    The cost was appropriate for their time investment and final product.
  • 5.0 Quality
    Service & deliverables
    The created a great product that users loved
  • 5.0 NPS
    Willing to refer
    Highly recommended

Web Design for Marketing Tech Company

"...they always find a way to make stuff that will stand out."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Feb. - May 2017
Project summary: 

Human designed a website for a marketing tech company to better represent its services and products. Using specifications, the team created mockups before starting the design.

The Reviewer
 
11-50 Employees
 
Split, Croatia
Mario Francesevic
CEO, Peribian
 
Verified
The Review
Feedback summary: 

The website launched successfully, leading to another web design project for Human. The team led a smooth workflow from start to finish. Clear communication, timely delivery, and a high level of expertise were hallmarks of this collaboration.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I'm a CEO of tech company specializing in providing services and development in marketing tech, analytics and big data industry. Our company has about 50 employees and we serve clients and partners from various industries (E-commerce, Travel, FMCG, Tech, etc.) and countries (predominantly US and EU).

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Human?

We needed a website for our company that would better represent what we do. As we are operating for over 13 years, we wanted to hire someone from the outside to help us create something that would represent our work in a proper way.

What were your goals for this project?

We wanted a website that is easy to use, provides most of the information about our services, products and team, plus, make it easy for potential new customers to reach out to us.

SOLUTION

How did you select this vendor?

We had previous contact with Human through our clients and knew how they work and what were the results. As we wanted no compromise solution done on time, there was no doubt that we want to try these guys out. We didn't look for other vendors. We wanted to (finally) work with them!

Describe the project in detail.

Once we got in touch with vendor, we wrote down the specification, provided written guidelines and then let them to lead us through their process. Within first few weeks we received mockups that were almost from the start the stuff we wanted. In the next few weeks we worked with them on refining those mockups, providing additional information and content we missed to write down initially. When project was almost done, vendor provided us with all the materials that they worked on and we continued with implementation of CMS.

What was the team composition?

We were assigned a project manager that worked with us through the whole project. All the communication went through him.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Project was done in Q1 2017 and still looks fresh and represents what we do. We even decided to redesign another website with the same vendor based on this experience.

How effective was the workflow between your team and theirs?

Quite effective -- easy to communicate, they use basically the same tools as we do so we didn't have any problem along the way. Work was done on time and we always felt they think about each step of the process and that there is someone to lead us and suggest changes and improvements if needed.

What did you find most impressive about this company?

Higly experienced team, their work really looks crisp and on the spot, they always find a way to make stuff that will stand out. Based on our previous experience, we would say that the most important thing was - delivery on time.

Are there any areas for improvement?

Can't think of anything crucial, we were quite happy with our cooperation and will use their services again.

5.0
Overall Score Overall, we were quite happy with this project and would hire these guys again. They were on schedule and provided quality work. .
  • 5.0 Scheduling
    ON TIME / DEADLINES
    Easy peasy. Straightforward and without any problems, reschedules or delays.
  • 5.0 Cost
    Value / within estimates
    They are not cheap -- but we were prepared to pay more as we were looking for quality work and being on time. They definitely delivered.
  • 5.0 Quality
    Service & deliverables
    Exceptional quality: you can be sure that they will deliver and be on time.
  • 5.0 NPS
    Willing to refer
    We actually do recommend them to our clients when they look for web development agency. We don't recommend often, these guys earned the trust.