Humaine is a commercial intelligence company helping B2B and retail brands build connected, AI-enabled growth systems.
We unite strategy, brand, content, production, search and technology to help ambitious organisations turn insight, creativity, marketing investment and sales activity into measurable commercial outcomes. Our clients include teams at Sage, ASICS, Debenhams, Wax London, Six Degrees and Amplify5.
Humaine works with technology, SaaS, professional services and modern retail brands on go-to-market strategy, demand generation, account-based marketing, lifecycle communications, AI readiness and scalable growth systems. We help marketing teams decide where AI creates real leverage, then design the workflows, content systems and capabilities needed to put that opportunity into practice.
Unlike a traditional agency, Humaine operates as an AI-powered operating system for growth. We combine human strategic judgement and creative expertise with AI-enabled execution, helping teams move faster while protecting the brand, customer understanding and commercial discipline that create long-term value.
Our work is delivered through six specialist Labs: Strategy - growth strategy, go-to-market planning and commercial intelligence Brand - positioning, identity and distinctive brand systems Content - demand generation, B2B content and lifecycle communications Production - campaign production, retail content and multi-market delivery Search - SEO, AI search visibility and discoverability Tech + IP - AI workflows, automations, platforms and proprietary growth assets Recent work includes building Sage Partner Studio to deliver 312 campaign
Recent work includes building Sage Partner Studio to deliver 312 campaigns across markets, increasing campaign engagement and utilisation by 25%; delivering ASICS campaign content across three European markets; and producing Wax London's SS26 campaign photography and video in six days.
Every Humaine engagement is designed to be repeatable,
"The team was incredibly professional but informal enough to make the project very enjoyable."
Oct 15, 2026
Brand Director, Wax London
Patrick Duggan
Verified
Retail
London, England
11-50 Employees
Online Review
Verified
Humaine provided video production services for a fashion company. The team was tasked with capturing the client's full Spring and Summer 2026 photography and video campaign.
Humaine successfully delivered the full SS26 campaign in a single six-day shoot window, capturing multiple storylines across varied locations. The client was impressed with the vendor's great attitude, ethics, and team spirit. Humaine's professionalism made the project enjoyable.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Brand Director of Wax London
Describe what your company does in a single sentence.
Menswear contemporary fashion
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Humaine to accomplish?
Enable Wax London to capture its full Spring/Summer 2026 photography and video campaign during the UK winter, using South Africa’s summer light and varied locations. The aim was to maximise creative output within a single six-day shoot window and capture multiple campaign storylines efficiently.
SOLUTION
How did you find Humaine?
Other
Why did you select Humaine over others?
High ratings
Great culture fit
Good value for cost
How many teammates from Humaine were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Location scouting, model scouting, fittings, accomodation, providing local support across all shoot functions. Transport, meals - all aspectys of shoot production.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
the full SS26 campaign was delivered in one six-day shoot window, with multiple storylines captured across varied locations. The resulting content was used across brand, ecommerce and editorial channels and featured on Wax London’s owned media platforms.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Consistently going above and beyond the required needs of the project.
What was your primary form of communication with Humaine?
Virtual Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
Great attitude, ethics and team spirit. The team was incredibly professional but informal enough to make the project very enjoyable.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Showing 1-1 of
1 Reviews
Our Story
Humaine was built by a team of strategists, creatives, technologists and producers who believed growth worked better as one system. We bring together human judgement and AI to remove silos, move faster and build work that compounds. United by clarity, responsibility and long-term impact, we focus on outcomes over outputs—and growth that serves people as well as performance.
Locations (1)
Unit G1 Victoria Junction Prestwich Street Greenpoint Cape TownCape Town, South Africa8001
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