Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?
We currently have a general website for our Latin America division, as well as individual websites for Brazil, Argentina, Chile, Colombia, and Mexico, which are independent of the US site. We have 100% control of our web properties.
Generally, we sell our products to distributors who, in part, sell to stores. We recently had a big website launch, which was the first time that an audio manufacturer in Latin America displayed suggested retail prices on their site. It had a good impact on the market.
We are still implementing Google Analytics in order to get an idea of site visits and page views. In general terms, I have very good feedback. We have a much more modern and user-friendly website, able to showcase our products and information, and are able to ensure that other regions, like the US, Europe, and Asia, will be able to develop their own sites. Latin America was ahead of other regions in this respect, and we've set high standards. Our website has been receiving good feedback overall, and our CMS is easy to update and intuitive.
How did Huia perform from a project management standpoint?
In terms of achieving goals, Huia did well, but they could improve with respect to timelines. It's hard to predict a web development schedule because things can go wrong, but Huia could have been more assertive.
Huia has maintained a good relationship with our US digital marketing managers, and they're definitely a company that we will keep working with.
What did you find most impressive about Huia?
Huia is very engaged with our brand, and have come to understand our product lines, which isn't easy. When we need them, Huia is a company that we can trust to achieve goals.
Are there any areas Huia could improve?
The only point of improvement is timeline prediction, but Huia always made an extra effort to meet tight schedules. Planning ahead would be better for all of us.