What evidence can you share that demonstrates the impact of the engagement?
We surveyed clients and prospects to find out how we were doing with our image, delivery, and how we compared to our competitors, which has helped us measure the impact. I got positive feedback about the website. Users say it’s fresh, looks up to date, and has a modern look and feel. I’m very positive that within the next 3–4 months, I’ll be talking with Deedra about what to tweak.
They think about marketing and sales—they know we didn’t want to have a website just to have a website. We wanted it to generate interest from clients. In fact, I’ve had two or three prospects that have come to us after finding us on the web.
How did Hughes Media perform from a project management standpoint?
They’re very responsive, executed on a timely basis, and kept to the budget. They’re very cost conscious, and I don’t feel overcharged.
What did you find most impressive about them?
They’re easy to reach and approachable, never avoiding our phone calls. If they don’t understand what we’re asking for, they do their best to understand better, which helps us on both sides. They bring a fresh perspective to our business.
Are there any areas they could improve?
They did a good job of getting up to speed quickly and I don’t have to worry about what they were doing. My only hang up that I would like more feedback on what they may see behind the scenes. I’d like an analytical assessment of what has changed since we updated the website.
Do you have any advice for potential customers?
Give them a thorough orientation about what it is you do, how you differentiate yourself in the marketplace, and how you communicate with clients. Be sure that they understand your business very well and be very open about your strengths and weaknesses.