Could you share any statistics, metrics or other feedback from this engagement?
When the site was initially launched in 2013, people loved it. One of our key measures of success is e-commerce. Our previous site had only rudimentary e-commerce capabilities, and prior to 2013, we only received between 5-6% of our sales revenue from the website. Once the site built by Hudson Integrated went live, we tripled that percentage, reaching around 16-17% of our total sales.
We now offer many more features through which users can make searches, manage projects, pay bills online, enter credit card details, and so on.
In 2015, we had 1.1 million sessions, 427,000 users, and 6,383,000 page views on our site, which comes down to half-a-million page views per month. We’re trending even higher for the current year. We receive these stats from both Google Analytics and from Hudson Integrated themselves.
How did Hudson Integrated perform from a project management standpoint?
Hudson Integrated was able to hit deadlines, which has been key for us. They never commit to something that they won’t be able to deliver.
What distinguishes Hudson Integrated from other providers?
Hudson Integrated is a small group, so they can be very flexible, versatile, and responsive to our requirements. They are leading us in a number of ways. For example, in 2013, when we launched our site, it would work fine on desktops, but performed poorly on small devices. Consequently, in 2014 we embarked on a process to make the site more responsive. The entire platform was recoded as a result. Hudson Integrated told us that they didn’t think it would be a good idea to bother with building a separate mobile app, but instead we should make a responsive version of the website.
I belong to a group called The CIO Council. During a group meeting, I discussed the work we were doing with Hudson Integrated and asked the fifty people present how many of them were building responsive websites. Out of all of them, only about five or six said they were starting to look at this. An equal number said that they’d heard about the concept, but hadn’t done anything about it. Most of the people at the meeting had no idea what we were talking about. We were early in the game with respect to mobile responsiveness, but our site was completely optimized, from our shopping cart to every other functionality. This was completely due to Hudson Integrated.
Is there anything Hudson Integrated could have improved or done differently?
We sometimes have resource issues. Hudson Integrated is growing, and they have other clients. It hasn’t been a big problem, and in fact was addressed a year ago, when Hudson Integrated hired some people to meet our demands. This is more of an observation than a complaint.