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ClaimCopywriting that Converts!
I've worked for Global Fortune 500 companies in sales. I did pretty well.
I started and built 3 new sales territories, sourced and trained 2 sales teams, and led 5 new product marketing campaigns in the healthcare industry.
Not bad!
But one day, I found out we lost a huge contract. I mean h-u-g-e!
I found out the reason why was pretty simple. We had lousy marketing material! Really!
I gave a great presentation at the meetings with top brass, but they simply took the information I gave them, which were performance sheets and passed it along to their advisors
My company didn't have any marketing material that showcased the benefits and features of our equipment.
So I quickly wrote my own marketing materials, and then asked for another meeting with my client executives.
To make a long story short, we won back the job! They cancelled the other contract, and even returned the equipment already purchased and that was already on site.
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Min project size
Undisclosed
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Hourly rate
Undisclosed
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Employees
Freelancer
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Locations
Chicago, IL
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Year founded
Founded 2021
1 Locations
- Chicago , IL
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