Can you share any statistics or metrics that speak to the quality of their work and impact of the engagement?
The primary KPIs were sales, but, as their team explained, sales are more of a lag indicator than a lead indicator. Instead, they monitored keyword rankings very closely, tracking dozens for each product in most cases. As these increased, sales aligned very closely. As mentioned, our revenue goal was to go from $15k to around $50k in revenue on Amazon within 12 months. Now, six months in, we’re at $32k per month and are happy with the results so far. We’re also excited for the future, seeing as we haven’t even launched any new products, though they’re coming soon.
How did the HQ SEO perform from a project management standpoint?
Project management was smooth, and there wasn't much they needed or communicated once onboarding was complete. Since then, I've spoken to Tom multiple times, both over email and on the phone.
What impresses you about the HQ SEO?
The results, for the most part. They've been very clear and granular from the start. More than once, we've been surprised by how fast everything has happened. Another positive is how little they’ve actually needed us to do.
Are there any areas for improvement?
Potentially, an area of improvement (or at least note), would be some people or customers might be uncomfortable with their own lack of involvement in a campaign. It suits our business model perfectly, but more corporate companies might want more frequent communication or reporting.