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Website Migration & SEO for Lighting Components Retailer
Search Engine OptimizationWeb Development
Confidential
May 2023 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
4.5
Willing to Refer
5.0
"Hot House Digital has great people and a high level of technical understanding."
Jul 4, 2025
Marketing Director, Ultra LEDs
Andy Jones
Verified
Retail
Manchester, England
11-50 Employees
Online Review
Verified
Hot House Digital has been helping a lighting components retailer with a website migration. The team also provides SEO services, including keyword analysis, content writing, and digital PR.
Thanks to Hot House Digital, the client has seen improvements in search rankings, keyword position tracking, and Core Web Vitals. The team goes above and beyond to minimize the impact of technical problems. Their project management is excellent, and they have a high level of technical understanding.
BACKGROUND
Introduce your business and what you do there.
I’m the marketing director of Ultra LEDs, a retail company that sells LED lighting components and projects.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with Hot House Digital?
We were having a few problems with our website, so we needed someone to hold the development agency accountable on the SEO side of things.
SOLUTION
What was the scope of their involvement?
Hot House Digital came into our website re-platforming project, where they’ve been helping us kick the tires and hand-hold us through the migration. Following that, they’ve helped us undo many years of bad practice and develop our on-site content strategy. Their work includes keyword analysis, PLP content writing, and blog and useful content generation.
What is the team composition?
We work with three teammates from Hot House Digital.
How did you come to work with Hot House Digital?
We worked with Hot House Digital before through a referral. I already knew they were good, and I needed someone quickly that I could trust. I liked them as people, which was important.
What is the status of this engagement?
We started working together in May 2023, and the engagement is ongoing.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
Hot House Digital has been helping us with a successful migration and ongoing on/off-site optimization alongside digital PR. We’ve seen improvements across the board in search rankings, keyword position tracking, and Core Web Vitals based on Hot House Digital’s technical audits.
How did Hot House Digital perform from a project management standpoint?
Coming into a headless website project late was a challenging situation, but Hot House Digital pulled out all the stops, working over weekends and evenings to ensure the impact of technical problems was limited. Overall, the project management has been great. They manage to blend the skills and technical understanding of a larger business with the attentiveness and delivery of a boutique agency. We have regular meetings, and they’re always available. It’s a pleasure to work with them.
What did you find most impressive about them?
Hot House Digital has great people and a high level of technical understanding.
Are there any areas they could improve?
I don’t think there’s anything they can improve on.
RATINGS
5.0
"Excellent technical understanding of SEO and great to deal with"
Quality
5.0
Service & Deliverables
"High level of work and planning"
Schedule
5.0
On time / deadlines
"Pulled out all the stops to hand hold us through a headless migration"
Cost
4.5
Value / within estimates
"Not the cheapest but the support through the website launch was invaluable"
Willing to Refer
5.0
NPS
"Would highly recommend
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1 Reviews
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