Host Digital

BACKGROUND

Introduce your business and what you do there.

I'm the website optimization specialist at FanFinders. We've built a consumer engagement platform operating in two verticals: the beauty industry and the baby industry. Our baby-oriented platform is a platform where brands can get their products, samples, and content published to reach a lot of users. Our platform basically helps them increase their reach.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Host Digital?

We needed help with conversion rate optimization.

SOLUTION

What was the scope of their involvement?

We use Host Digital for conversion rate optimization, which includes running A/B tests on product pages and rerunning A/B tests on landing pages. Their goal is to get users to sign up on our website. In addition to the website tests, we also run various tests on our social proof layout, messaging, and imagery.

Host Digital also provides us with support and helps us track queries for conflicts on the server side. As their main task is conversion rate optimization, their developer focuses on analyzing the performance of our landing pages. Moreover, they discuss ideas with us on how they can potentially increase our conversion rate.

Whenever we want to implement something, Host Digital designs it, builds it, and tests it before launching it. Then, they analyze the final test and provide recommendations.

What is the team composition?

We work directly with Alan (Digital Marketing Consultant).

How did you come to work with Host Digital?

I started working with my company about a year and two months ago, and Host Digital was already working for us, so I'm not sure how we found them.

What is the status of this engagement?

My company has been working with Host Digital since 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

To measure Host Digital's success, we regularly look at how many tests they run in a month. We also measure the results we get from those efforts, such as how much increases our conversion rate and what's the ROI we get back.

How did Host Digital perform from a project management standpoint?

We usually communicate via Slack. Additionally, when Alan wants to talk us through some test results, he records himself and takes a screen recording as well, which is great.

Are there any employees from the service provider's team that you would like to give a shout-out to in this review?

I would like to highlight Alan.

What did you find most impressive about them?

Host Digital offers great communication. They're always ready to jump on a call whenever we have technical questions to talk things through. If we have a new page to launch, they quickly go through that page and come up with a couple of test ideas right off the bat. Overall, they're very reactive and very good.

Are there any areas they could improve?

I can't think of anything they could improve on.

Do you have any advice for future clients of theirs?

Keep Alan in the loop with everything you're doing. He can leverage his expertise and point you in the right direction.

BACKGROUND

Please describe your company and position.

I am the Head of Strategy of a skincare company

Describe what your company does in a single sentence.

Manufacture and sell body care and home fragrance products. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Host Digital to accomplish?

• Audit our website for effectiveness
• Optimize our conversion rate

SOLUTION

How did you find Host Digital?

Referral

Why did you select Host Digital over others?

Impressive, informed and extremely responsive

How many teammates from Host Digital were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

• Digital detox aimed at auditing UX and conversion e-commerce effectiveness of our site. 
• Optimized wire frame 
• Strategic hierarchy & messaging 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Exceeded expectations in terms of consumer journey research, internal stakeholder management, depth of analysis, quality of wire frame proposal. 
• Proposal was executed in full without exception. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• Extremely responsive.
• Always on time in full. 
• Management of expectations was excellent. 
• Thorough, engaging informative communication style. 

What was your primary form of communication with Host Digital?

Virtual Meeting

What did you find most impressive or unique about this company?

• Style of communication is fairly unique. 
• Dynamic video which is illustrative and personal

Are there any areas for improvement or something Host Digital could have done differently?

No builds. They exceeded my expectations.