Hooligan Media

BACKGROUND

Please describe your company and your position there.

I’m the owner of Solutiontales, it’s a blog where I publish articles and quizzes.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Hooligan Media?

I hired them to set up my Prebid, Adserver and Display Advertising.

SOLUTION

How did you select this vendor?

I was their publisher over a year, and when I saw their service I knew it was the right one, cause they haven’t missed a payment and have been responsive.

Describe the scope of their work in detail.

They setup my prebid from the start, got my ad server set up. Created my creatives, set up CPM rates, and run it across their ad network.

What was the team composition?

I worked with Georgy directly and was introduced to him by Robert.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The prebid is showing good results as it makes ad networks compete with each other getting higher rates for me as publisher.

How effective was the workflow between your team and theirs?

Georgy communicated with me at every step and even went ahead and customised my ads.txt on my request.

What did you find most impressive about this company?

The fact they completed all the work plus complied with my additional ads.txt request showed how professional they’re.

Is there any area for improvement or anything that could have been done differently?

None. Everything looked good.

BACKGROUND

Please describe your company and your position there.

I'm a website owner, the website is a news aggregator.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Hooligan Media?

I was looking for monetization options to earn from the traffic I buy for my website. The idea is to increase my key performance metrics and by that increase my website ad placements prices.

SOLUTION

How did you select this vendor?

I tried different ad networks and evaluated them from different points of view: technical features they provide, support, reporting options, onboarding, and implementation process, payment options, etc. I chose Hooligan Media because they seemed to me as the best possible ad network to work in terms of all of the aforementioned aspects.

Describe the scope of their work in detail.

I signed up, HM rep contacted me and provided the necessary files with the implementation instructions. It was quite easy to set everything up (a matter of minutes, literally). Then each day I can see the stats in the HM dashboard broken down by my ad placements. Once a month ends within a week or so I receive my earnings.

What was the team composition?

I worked with the account/support manager, adops and in some cases, I could contact the owner of the network.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

I reached the target - my site earns money for me, using them I can attract more visitors to my site and earn more. I increased visitors number twice thanks to my earnings with HM.

How effective was the workflow between your team and theirs?

If I need to clarify any questions I can reach their tech support team via helpdesk. In some cases, I can use Slack to contact HM reps for other non-tech questions. For me, it's enough ways to communicate.

What did you find most impressive about this company?

They keep developing their network and providing new features, ad types, and so on. Also, I like that they provide additional ad improvements in their default ad script like lazy loading, size mapping, auto-refresh. Some other ad networks provide these features too but for an additional cost.

Is there any area for improvement or anything that could have been done differently?

I think they can have a better reporting dashboard but, as they say, they are working on it right now.

BACKGROUND

Please describe your company and your position there.

MyTopFace Online Magazine About Beauty

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Hooligan Media?

Ad server setup and management, display ad placement and mapping, traffic monetization.

SOLUTION

How did you select this vendor?

We interviewed companies through LinkedIn

Describe the scope of their work in detail.

Google Ad Manager Setup Ad tag mapping Prebiotic Setup Optimization works Display ads placement

What was the team composition?

Our teams communicated through Slack

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

60% revenue increase through programmatic channels

How effective was the workflow between your team and theirs?

Seamless, our techs communicated through each other, we get daily/live reporting through the dashboard.

What did you find most impressive about this company?

Customized approach - we are in the beauty niche and work with very specific type of advertising. Hooligan was able to prevent competitor ads from being shown on our site and keeps monitoring brand safety.

Is there any area for improvement or anything that could have been done differently?

I am not sure at this point.