The Hood Collective

BACKGROUND

Introduce your business and what you do there.

I work for The Caputo Group, a licensed professional employer organization with a nationwide reach. We provide back-office support, including HR services, payroll and benefits management, and so on.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with The Hood Collective?

We lacked high-quality media to put on our website, so we needed someone to produce videos that we could upload.

SOLUTION

What was the scope of their involvement?

The Hood Collective produces testimonial videos for us. They work closely with our marketing team to interview our clients and partners. They conduct everything from the filming to the editing. 

Currently, we’re working on two projects with The Hood Collective. In the future, we plan on expanding the scope to include photography.

What is the team composition?

We’ve worked with Decater (Owner) and a sound specialist.

How did you come to work with The Hood Collective?

I’d known Decater for years and was familiar with his public events work, which led us to hire him. Additionally, I participated in one of the interviews he conducted for one of their clients, and they did a fantastic job.

How much have you invested with them?

We’ve spent $10,000.

What is the status of this engagement?

The project started in August 2019, and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We don’t have any metrics because we haven’t launched the videos yet, but we’re delighted with The Hood Collective. Furthermore, the people they’ve interviewed are thrilled with the videos. They even plan on using some clips for their efforts.

The videos are also very effective. We’ve been sending out the videos to prospective clients who ask for testimonials, and we’ve successfully gotten some huge prospects. 

How did The Hood Collective perform from a project management standpoint?

Their project management is very effective. The team is responsive and always available. They’re also flexible when it comes to scheduling and communication. We’ve used phone calls, text messaging, email, and so on. 

The Hood Collective is always on top of everything and works very quickly. They’ve effectively coordinated with our clients and us to make things as seamless as possible.

What did you find most impressive about them?

They’re just so reasonable and transparent, and their pricing is absolutely amazing. I’ve worked with three other vendors, but The Hood Collective stands out due to their cost-effective prices and high-quality work.

They’re excellent and easy to work with. Since the team has experience in every industry, it’s easy for them to connect with our clients and conduct interviews. They’ve also given us valuable insight into video production. Decater is very good at what he does — I couldn’t have asked for a better partner.

Are there any areas they could improve?

No, there’s nothing they could do better.

Do you have any advice for potential customers?

Trust them and let them do their thing. They’re true professionals who will give you great insights. However, the team is also willing to try things your way if needed.

BACKGROUND

Introduce your business and what you do there.

I’m the co-founder of The Grasse Company, a natural and legal cannabis producer.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with The Hood Collective?

We needed their help in devising industry-compliant marketing strategies and solutions.

SOLUTION

What was the scope of their involvement?

The Hood Collective has devised industry-specific solutions and helped us maintain our adherence to the state laws and guidelines in the cannabis industry. Their team aids our marketing efforts by designing our product advertisements and helping us set up social media ads and landing pages on our website.

Additionally, The Hood Collective provides regular consulting services and other modular services that help us maximize our knowledge in operating a cannabis company, such as tracking our ad spend and monitoring our site engagement.

What is the team composition?

We work with at least three resources from The Hood Collective.

How did you come to work with The Hood Collective?

We belonged to the same trade union and were no strangers to the quality of work they delivered.

How much have you invested with them?

We’ve spent about $2,000 so far.

What is the status of this engagement?

Our ongoing engagement started in April 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

It’s hard to keep track of quantitative data at the moment, but I can confirm that we’re satisfied with our engagement with The Hood Collective. They’ve produced valuable promotional materials that continue to improve our engagement across our social media channels.

We’ve seen more and more people become interested in browsing through our products and clicking our ads — overall, we have an optimized online presence and updated accounts with their team’s help.

How did The Hood Collective perform from a project management standpoint?

The Hood Collective always prepares a thorough and well-defined scope to streamline our process, especially in marketing. We like how organized they are when presenting timelines and setting clear goals. Additionally, their team values our feedback well.

What did you find most impressive about them?

The Hood Collective understands how crucial it is for a startup cannabis company like ours to present ourselves within the market with enough confidence and compliance with the law — that’s why we keep working with them in the first place.

Are there any areas they could improve?

They’re already a reliable partner but I believe The Hood Collective can benefit more from optimized research efforts, especially when it comes to market trends.

Do you have any advice for potential customers?

Dedicate enough time in discussing your goals, budget, and timelines with their team — any project will flow smoothly if all those aspects are clearly defined from the start.