Creative.Digital.Agency

Homepage is an independent creative digital agency that specializes in the creation of ideas for advertising, web development, graphics and interactive design. 

Our main focus is on the solutions that deliver results. 

Our biggest strength is our team that consists of experts with different background skills, thinkers, and makers who share a passion for digital marketing. 

We’re recognized for our fast and efficient solution management. Use of the modern technologies, dynamic environment, and a clear vision are the driving forces for each of our projects. Each project is completed through the close collaboration of all of our teams. A successful campaign is always filtered by each of our team’s members. 

The philosophy we follow is based on the three words – Creative, Dedicated, Meaningful. 

From the concept development to its realization, we push our limits. There are no typical solutions, only the right solution for the time and need of the client. The strategic approach makes us agile in any situation. 
We’re always focused on the goals and results we’ve set on the very beginning. During the entire process, we’re looking back at them in order to achieve them. 

Step into our playroom and join others, which succeeded in their goals with our help.

 
$5,000+
 
$50 - $99 / hr
 
10 - 49
 Founded
2012
Show all +
Novi Sad, Serbia
headquarters
other locations

Portfolio

Key clients: 

We are extremely proud of our friendly client relationships and thanks to our work and experience, we’ve been able to work with some of the world’s most prestigious companies like – Coca-Cola, Philip Morris International, Nike, Canon, Beck’s, Avon Cosmetics, Oriflame, Tarkett and many local giants as – Sport Vision, SAGA, OPENS, Vapiano, Jelen Beer, Doncafe, Legend World Wide, Simpo, IVKO Woman.

Tarkett Digital Content

A complete digital content for a global flooring leader Tarkett.

About the Project

Tarkett is a global leader in cutting-edge flooring solutions and sports surfaces. A wide range of products, constant innovations, and dedication to excellence are key factors of its success. Their work was an inspiration for us when we were creating their digital content for the need of

Tarkett’s Serbian office.

Solution

In order to display a wide range of products, their superb characteristics, and design, we created social media posts with vivid images, illustrations, GIFs, infographics, and carousels to tell Tarkett’s story through Facebook. Instagram was another enjoyment for us – the beauty of the products allowed us to transfer the message to the followers using slideshows, plane pictures, and MP4s.

Voguishly created, Tarkett newsletters are made to inform and delight precise target group with new products, modern designers or some specific characteristics highlighted by our client. Smartly planned, these newsletters encourage recipients to explore more of the Tarkett’s offer by simply clicking different parts of the newsletter.

Roma Education Fund Branding

A complete visual identity – both digital and printed for a Roma Education Fund.

About the Project

Roma Educational Fund branding project was a real challenge for our team. It’s not the same when working with a business and an NGO working with an entire culture, tradition, and its members.

Challenge

Our job was to pack many different, yet

important pieces of information in a clean design and a user-friendly approach to all of them.

Solution

During the process, we managed to create visual content in a clear, uniform and consistent manner. The unique design reflects our vision or Fund’s mission and a message they want to communicate. The stepping stone of the project was to create a successful content strategy which will comprehend all important activities of the organization. The old, and not very conventional website was transformed into a welcoming and user-friendly platform, easy to navigate and to present important information. The last segment was designing an annual report displaying every organization’s dealings and ventures.

Laser Vain Surgery Promotion

About the Project

Varis Clinic came to us with a wish to promote the service of laser vein surgery. Having in mind that the clinic possesses expertise, knowledge, competitive prices and state-of-the-art medical equipment, it was necessary to find the right way to present these advantages to the target group. The ultimate goal for success is the increased number of sold

surgeries.

Solution

As a first step, we have explored the market potential and the best practice examples within the industry. We have then analyzed the needs and characteristics of the target group. After that, we have intersected reached conclusions with the trends of digital communication, and as a result, created the campaign which combined several elements, focused only on the sale of the service and high ROI.

Results

As a center of online communication, a separate landing page has been created, on which the service is presented in an understandable way to the target group. At the same time, we have started the promotion on social media where we used advanced targeting options, such as lookalike audience and remarketing. For Google advertising, we have done research and keywords optimization, as well as a display that has been placed on all relevant websites. The obtained result is obvious and clearly measurable – there is an increased interest in the service of laser vein surgery, while the sale of the service jumped to 175% compared to the previous period. 

#SVSummer Web App

Summer season promotion for Sport Vision. Web application photo competition with gradient and stickers.

About the Project

Sport Vision is the biggest sports goods retailer in the Balkan region. Each season the brand organizes various games for their current and potential customers. The summer of 2018. we’ve developed a web application based on their offline

campaign.

Solution

The app was in a form of the photo competition, but with some special tweaks from our side. Besides the competition and community involvement, this was a great way of lead generation for the brand’s future campaigns.

The participants could choose four different styles for their photos. The sticker elements correlated their activity with a “spirit animal” and the objects typically used for the sports included – balls, sweatbands, snorkels, etc. The app was mobile responsive in order to satisfy customers that wanted to upload their photos at the moment they were being active. The last step in the app was photo gradient related to the offline key visuals. Depending on the stickers a participant chose, the app placed a color layer over the image. This way in-app pictures looked the same as ones brand used in all their stores.

Genesis Beauty Showcase Website

Showcase of diverse cosmetic services and attractive approach to potential clients.

About the Project


Having in mind a vast of stunning and advanced cosmetic treatments, the greatest challenge was to showcase the diverse cosmetic services in the most approachable, and in the same time, highly attractive manner for potential

clients.

Solution


By offering beauty procedures through the unique visual presentation and a very clear CTAs instead of the standard menu approach, we succeeded to demonstrate all needed information respecting the two clicks rule.

Responsiveness on different devices is one of today’s top undisputed requests. So, we optimized it for the finest results. Even if one is swamped with a hectic day, going to the site will take only a minimum of time to get all the needed information.

American Adventure Work & Travel Program Website

A carefully developed and smartly designed website, with implemented easy-to-use search features created for a Work and Travel agency.

About the Project


The project required a solution for a big information pool online. The base of users was huge and quite complex. We’ve agreed that the perfect solution is a combination of unique design and easy-to-use search

interface.

Solution


The primary goal was to make a website search as simple as possible. We came up with strategic search criteria to access the immense database. Through different parameters, we managed to create a filter that clearly guided the visitors to their desired location. All jobs were listed, divided into categories, regions, duration of employment, and an hourly rate.

In order to encourage visitors to become a part of the work and travel program statistics section was added. The base was directly linked to websites user database and was showing real numbers, not random nonsense.

Since the audience of the agency is college students we put a lot of effort into a mobile version of the website. The whole content was optimized for fast operation, the menu had only a few important buttons, and the search was highlighted for quick use.

OPENS Website Redesign & Rebranding

Through animated visuals and responsive illustrations, we’ve managed to create a youth-optimized website.

About the Project

OPENS is a group of youth organizations from Novi Sad, Serbia, which was formed once the city got a title of European Youth Capital for 2019.  Since the internet is first on the list for information gathering for most young people we had a task

to design a website targeting this audience. The biggest challenge was to deliver all the important information to the website’s visitors and to visually define OPENS’ mission and pillars.

Solution

Through animated visuals and responsive illustrations, we’ve managed to create a youth-optimized website. What we’ve taken to the highest consideration is UX and UI because of the specific website audience.

OPENS has a big team of people with different roles and important responsibilities. Using our studio knowledge, combined with animation and scripted poses and props, we’ve managed to depict each of their positions in a unique manner.

Last, but far from least, was mobile optimization. As most of the young people access the internet through their smartphones we had to offer them a quick and visually attractive website. Using the same technique as for the main website we got a fast, responsive, and easy-to-coordinate mobile web presence.

Lux Top 360 Brand Book

A complete brand overhaul for a client in the niche transition. A brand new logo, name, business motto, and brand book were created.

THE CLIENT

As a company mainly in cleaning services, property management, and maintenance, Tip-Top24 needed a swift brand transformation due to the expansion of its services and target niche. Changing the name and visual identity, Tip-Top24 become Lux

Top 360, a one-stop-shop for luxury real-estate owners. Providing them with 360-degree support in renting and maintaining luxury villas. On the other hand, Lux Top 360 came to be the first-class concierge service provider for tourists who are keen on high-luxury vacation.

HOW WE DID IT?

A dash of glamour, exclusivity, and the proper measure of class and elegance joined their forces in forming the image of the Lux Top 360 brand. Using the power of design and color at its finest we have transformed the nettoyage concept into a premium brand known for the most exclusive offers and services when it comes to luxury tourism.

Also, we’ve created a top of the mind effect with a 360-degree keyword.  The concept consists of rather different services, but visually always united under the unique identity of the brand logo. Property management, maintenance, welcome packs, cleaning, and concierge – all come down to 360-degrees.

Reviews

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Digital Marketing for Nonprofit Youth Organization

"We are satisfied with their responsive service and creative solutions."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Apr. 2018 - Ongoing
Project summary: 

Homepage has executed web development and redesigned branded content to support ongoing digital marketing efforts. Additional services include video production, event planning, and media buying.

The Reviewer
 
11-50 Employees
 
Novi Sad, Serbia
Mladenka Tošić
Marketing Manager, European Youth Capital Novi Sad 2019
 
Verified
The Review
Feedback summary: 

The number of social media followers has steadily grown. The site’s Google rankings are up as well. Homepage is responsive, direct, and efficient. Customers can expect innovative and timely deliverables.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Please describe your company and your position there.

I’m the marketing manager for Europea Youth Capital Novi Sad 2019. We’re the nonprofit organization for the designated European youth capital in 2019.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Homepage?

We wanted to improve various online channels including social media.

What were your goals for this project?

Since our organization is youth oriented, we wanted content best suited to target that demographic.

SOLUTION

How did you select this vendor?

We organized a pitch and Homepage won the contract.

Describe the project in detail.

Homepage redesigned our website and rebranded our identity. The team managed our social media and assumed additional responsibilities around promotional campaigns and logistics.

Our monthly fee covers content creation, media planning, media buying, and promotion. We pay extra for video production, web development, web design, app development, and event planning. Our team just signed a new year-long contract with Homepage.

What was the team composition?

The team has grown from one point of contact. We now work with an executive, a co-executive, and a community manager.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our social media following and website traffic have increased. Since the start of the engagement, we have 2,500 new Instagram followers, 16,000 YouTube views, and 1.2 million Facebook impressions. Our Google rankings have also improved.

How effective was the workflow between your team and theirs?

The team is efficient and responsive to our requests. Communication between teams is straightforward; we don’t use project management tools.

What did you find most impressive about this company?

Their quick response time, creativity, and quality deliverables stand out. The team is also understanding.

5.0
Overall Score They are friendly, innovative, and professional.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They are very organized. Meetings are on time and projects are completed ahead of schedule.
  • 5.0 Cost
    Value / within estimates
    We always get more than what we paid for. But we also get discounts for the larger projects.
  • 5.0 Quality
    Service & deliverables
    We are satisfied with their responsive service and creative solutions.
  • 5.0 NPS
    Willing to refer
    I highly recommend them.

Web Design for Beauty Products Website

"We could not leverage the website and social media as well as Homepage does."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
June 2017 - Ongoing
Project summary: 

Homepage edits and curates posts for a website and social media accounts. The team has also redesigned the site’s layout and helps with content creation strategies.

The Reviewer
 
11-50 Employees
 
Novi Sad, Serbia
Ljubica Balać
Social Media Editor, Genesis Beauty Center
 
Verified
The Review
Feedback summary: 

The visual designs and posts have increased engagement and sales. Communication is a notable strength. Homepage is always available to resolve issues, even during non-business hours. The team is flexible, creative, and knowledgeable. Expect consistent and quality results.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I'm the editor of social media at Genesis Beauty Center.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Homepage?

Homepage serves as our web design and digital support partner.

What were your goals for this project?

We wanted our website to convey our offerings and communicate our special approach in an effective manner. Furthermore, we wanted to direct users to our social media accounts in addition to our website.

SOLUTION

How did you select this vendor?

We searched online for a vendor with the necessary visual design skills for web and social media. Our team unanimously selected Homepage based on their references and experience.

Describe the project in detail.

We held initial meetings to explain our vision and goals. Homepage then designed the layout, which we subsequently approved. Next, we collaborated on strategies for content creation. They now edit posts’ visual components.

What was the team composition?

We communicate directly with the project manager and the designer. A team of programmers works behind the scenes.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Homepage has done a great job. Interaction with potential customers via social media has resulted in sales. We receive over 10 daily inquiries via the website.

How effective was the workflow between your team and theirs?

Communication has been excellent since day one. They are available any time—even holidays—when we need to address issues or concerns.

What did you find most impressive about this company?

The team is a reliable partner. Homepage creates a positive environment with consistent performance, creative solutions, and a flexible approach. They have a wide breadth of knowledge. The team already has a deep skill set, but they constantly work to improve their capabilities.

Are there any areas for improvement?

No. We could not leverage the website and social media as well as Homepage does.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They helped us improve our planning and organization skills.
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer