HND Solutions

BACKGROUND

Please describe your company and position.

I am an Executive at SMART HOUSE SOLAR

Describe what your company does in a single sentence.

Smart House Solar is a leading solar power company in Australia, specializing in delivering high-quality solar systems, batteries, and inverters for residential and commercial customers in Queensland, Western Australia and New South Wales.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire HND Solutions to accomplish?

• Increase Quality lead & calls volume
• Enhance online visibility
• Boost overall sales

SOLUTION

How did you find HND Solutions?

Referral

Why did you select HND Solutions over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget

How many teammates from HND Solutions were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Smart House Solar partnered with HND Solutions to enhance its online presence, lead generation, and sales. The collaboration involved a comprehensive approach to digital marketing, encompassing various strategies and tactics. 

• Lead and Call Generation:
  • Strategically implemented Google Ads, Bing Ads, and Facebook Ads campaigns. 
  • Targeted residential and commercial customers interested in solar systems. 
• Keyword Research and Planning: 
  • Conducted meticulous keyword research to identify relevant and high-impact keywords.
  • Developed a precise budget plan to maximize ROI and allocate resources effectively. 
• Competitor Analysis: 
  • Conducted in-depth analysis of competitors in the solar system retail industry. 
  • Identified unique selling points and developed effective marketing messaging. 
• Campaign Optimization: 
  • Continuously optimized campaigns to improve ad conversions. 
  • Utilized UTM tagging for improved tracking and measurement of campaign performance. 
• Negative Keyword Management: 
  • Built a robust negative keyword list comprising over 2500 keywords. 
  • Reduced irrelevant clicks to optimize ad spend. 
• Budget Scaling: 
  • Gradually increased the ad budget from A$100 per day to A$1,00,000 per month. 
  • Achieved significant growth in the number of high-quality leads and sales conversions. 
• Website Optimization: 
  • Conducted a technical analysis of the client’s website. 
  • Implemented conversion rate optimization (CRO) techniques. 
  • Installed tracking codes through a tag manager.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The collaboration between Smart House Solar and HND Solutions yielded measurable outcomes, showcasing significant progress and success. The key measurable outcomes include: 

• Lead Generation and Conversions: 
  • Achieved over 10,000 high-quality leads across multiple channels. 
  • 6,337 leads solely from Google Ads. 
• Return on Investment (ROI): 
  • Experienced a remarkable return on ad spend (ROAS) of +3.91% Year over Year (YOY). 
  • Increased sales conversions, contributing to business growth. 
• Financial Investment and Budget Growth:
  • Invested a total of A$1 Million in Google Ads alone, reflecting confidence in PPC marketing services. 
  • Gradually increased the ad budget from A$3,000 per month to A$50,000 per month and later to A$1,00,000 per month. 
• Cost Reduction: 
  • Reduced the cost per lead substantially, dropping from $576.92 to $242.3. 
  • Achieved a remarkable 58% reduction in costs. 
• Enhanced Online Presence: 
  • Improved online visibility and brand awareness. 
  • Established a stronger online presence, attracting the target audience effectively. 

These measurable outcomes demonstrate the success of the project, aligning with the specific goals set for Smart House Solar's digital marketing strategy. The positive results reflect the effectiveness of the implemented strategies in achieving the desired growth and financial objectives.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

HND Solutions exemplified outstanding project management throughout our collaboration. Despite the geographical distance, being based in India while Smart House Solar operates in Brisbane, Australia, HND Solutions went above and beyond to ensure seamless communication and timely deliverables. 

They orchestrated a dedicated team that commenced work early in the morning, aligning with the time difference between India and Australia. The responsiveness and support provided by the HND Solutions team were exceptional. They addressed our needs promptly, demonstrating a high level of professionalism and commitment to meeting project timelines. 

The proactive approach and dedication of the team significantly contributed to the success of our digital marketing initiatives. It was a truly positive and collaborative experience, showcasing the effectiveness of their project management strategies.

What was your primary form of communication with HND Solutions?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most about HND Solutions was their unparalleled commitment to achieving results. Their unique blend of expertise, proactive approach, and dedication to our specific business needs set them apart. 

The team's ability to tailor solutions to our challenges, coupled with their continuous communication and flexibility, made the entire collaboration exceptionally impressive. HND Solutions not only met but exceeded our expectations, showcasing a level of commitment and innovation that truly distinguished them in the digital marketing landscape.

Are there any areas for improvement or something HND Solutions could have done differently?

Our experience with HND Solutions was overwhelmingly positive, and they demonstrated exceptional professionalism and expertise throughout the collaboration. However, one aspect that could have enhanced the experience is more frequent progress updates during the initial stages of the project. While we understand the dynamic nature of digital marketing, a slightly more structured communication plan at the start could have provided additional clarity. 

Nevertheless, we are very satisfied with the results and the commitment shown by the HND Solutions team.

BACKGROUND

Please describe your company and position.

I am the Founder of The Pink Moon

Describe what your company does in a single sentence.

D2C brand of plus size clothing

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire HND Solutions Pvt Ltd to accomplish?

• Building brand awareness
• Acquiring customers through Meta and Google ads

SOLUTION

How did you find HND Solutions Pvt Ltd?

Referral

Why did you select HND Solutions Pvt Ltd over others?

• Pricing fit our budget
• Great culture fit
• Referred to me

Describe the scope of work in detail. Please include a summary of key deliverables.

• running ads on meta and google to acquire new customers and retain old ones 
• optimize cost of customer acquisition 
• build a top of funnel for the brand 
• advise on quality and content of creatives 
• help with account management 
• interface with meta and google on technical issues

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Revenue per month generated through performance marketing

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were extremely responsive and easy to work with - I didnt need to follow up and they would proactively reach out with ideas and initiatives

What was your primary form of communication with HND Solutions Pvt Ltd?

Email or Messaging App

What did you find most impressive or unique about this company?

The founder Hemang - he is a thorough gentleman and a pleasure to work with. Very co operative, open to suggestions, understanding of business needs and with a high level of integrity

Are there any areas for improvement or something HND Solutions Pvt Ltd could have done differently?

Reporting could be better and more regular