Smarter paid media. Stronger, faster growth.
HK Digital is an elite paid media agency specializing in performance marketing strategies for businesses of all sizes. We combine sophisticated media buying expertise with custom reporting solutions and data flow management to deliver measurable success in today's rapidly changing digital landscape. Our comprehensive services include strategic media buying that reaches the right audiences with optimized creative, custom dashboard development that integrates all data sources. What sets us apart is our holistic approach - our cross-platform trained team handles strategy, planning, execution, and technical implementation under one roof, bringing focused attention to each client's unique needs. We carefully segment audiences to ensure creative alignment and clean measurement, maximize automated bidding efficiency through multiple data sources, and continuously iterate creative and audience combinations to improve performance. Before committing to a partnership, we offer free audits of existing campaigns, data flows, and reporting to determine fit and develop a customized approach to your business challenges.
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Min project size
$5,000+
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Hourly rate
Undisclosed
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Employees
2 - 9
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Locations
Chicago, IL
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Year founded
Founded 2021
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Languages
2 Languages that we service
- English
- Spanish
2 Locations
- Chicago , IL
- Temecula , CA
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Our Story
Every team member is a true full stack paid marketer. We aim to be the flattest, leanest paid media team. This is a simple goal that permeates our approach, workflow and mentality. We reject the bloated siloed structure still found in most agencies that creates inefficiencies that are then sold as depth. We pride ourselves on an expert generalist mindset. Platform and campaign optimization knowledge are table stakes, but real value comes from someone who can stitch it all together.
Meet the Team
Travis HerndonCo-Founder
With over a decade of experience, I have dedicated my career to mastering the art of digital marketing and paid media. As Co-Founder of HK Digital, I helped build & lead a passionate team committed to delivering exceptional results for our clients.
What Sets Us Apart
Lean, Flat, Direct-to-Expert Team Model
Every team member is a full stack paid marketer who can stitch it all together. Senior-led strategy, no junior account management. We reject the bloated, siloed structure still found in most agencies that creates inefficiencies that are then sold as depth.Faster insights with real-time visibility
We build dashboards and performance views that give clients immediate clarity across all channels—reducing guesswork and speeding up decisions. We use smart systems to catch anomalies and trends quickly, then apply hands-on analysis to turn that signal into profitable action.Revenue-first paid media
Every test and optimization is tied to profitable growth—CAC, MER, ROAS (as appropriate), LTV, and contribution margin—based on your business model. We run structured experiments with clear hypotheses, learning agendas, and measurable success criteria—so performance improves predictably over time.Locations (2)
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