Search Marketing Innovations

Hive (F.K.A. Angular) is a leading interactive marketing agency that assists high potential start-ups and established Fortune 1000 organizations launch brands and build sales on the web. Its focus is in designing and launching integrated search marketing, CPC, email, blogging, and online advertising campaigns as a catalyst to the web positioning efforts of high potential new brands or companies.

We encourage you to learn more about our services and commitment to ethical seo.

 

We have been a part of the web marketing industry since the late 1990's. Focused specifically on Search Engine Optimization in its early years, Hive earned a reputation of "zero to one million", empowering numerous companies to grow to a million in sales. Hive's expansion into the remainder of online marketing has been similarily fruitful, creating the "rent-to-own" strategy for building and sustaining traffic and qualified leads for any web site or business. Subsequently, we were tapped by the Wall Street Journal to provide web marketing expertise to its readership.

 

Hive always works closely with every client to develop and execute their marketing programs with interactive white-glove service and a dedicated account manager for every client. Hive's commitment to excellence enables us to deliver top results that will bring a higher return on investment to any web marketing project.

 

Hive also has a suite of innovative marketing tools such as: Removeem.com, PenguinAnalysis.com, PandaRisk.com, Outreachapp.com, nTopic.org, and more!

 
Undisclosed
 
$200 - $300 / hr
 
10 - 49
 Founded
2002
Show all +
Morrisville, NC
Headquarters
  • Hive Digital
    101 J. Morris Commons Lane, Suite 105
    Morrisville, NC 27560
    United States
    919.459.1088

Portfolio

Key clients: 

Universities, Hospitals, Foundations, Fortune 500s and SMBs.

Reviews

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Oasis Wellness Digital Marketing

"That integrity piece is tremendously meaningful to me. I need to know that people tell me the truth, whether it's what I want to hear or not. Angular has always been good in doing that."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
Project summary: 

The client is a natural health solution provider. There was a need to work with a digital marketing firm on search engine optimization and small amounts of Web development work. Angular was selected to work with the client on an ongoing basis since 2004. The work is ongoing with no plans to stop.

The Reviewer
CEO, Oasis Advanced Wellness
 
Verified
The Review
Feedback summary: 

The client is extremely satisfied with the work provided by Angular. They are very honest and have integrity, which is rare in the online marketing industry. There have been some minor issues but Angular always solves the problem and takes responsibility for mistakes. Angular is strongly recommended to others.

BACKGROUND

Please describe your organization and your role and responsibilities.

The company is a nutraceutical company. We sell supplements and vitamins over the Internet as well as providing consulting services. I am the owner and founder.

OPPORTUNITY / CHALLENGE

What was your goal for working with Angular?

We've been with Angular ever since 2004, which is when we began operations. We use them for SEO services.

SOLUTION

Please describe the scope of their work.

We used them for SEO work. Back then, they were doing some Web work and Web design for us. We worked very closely with their SEO team, using link building and paid search, which we continue to do with them to this day. We've been very satisfied.

What was your process for selecting Angular with which to work?

I also worked with them before at another job, for a couple of years. We sourced them because we knew what they could do from where I worked before. We also wanted a company that we were familiar with and one that we had already established and proved to be reliable with us. We knew how they worked. We knew their commitment, honesty, and reliability.

Can you provide a ballpark dollar figure for the size of the work that they’ve done for you?

Through the years, our investment has been in the thousands of dollars, maybe the hundreds of thousands. We've always received a good return on our investment. If there were ever times that I thought things could be better, they've always been very open to hearing what I had to say. We would talk about ways that we could implement new ideas.

They were always very open to providing us with services that were cost effective for a smaller firm. We shared our budget with them, and they were able to work with us. I can't think of a time when they haven't been able to work within our budget.

We are a small company and, in the beginning, we spent about $1,000 a month with them. Our return on investment was  much more than that.

When was the project completed?

It is still ongoing work now. It’s all SEO [search engine optimization] work and the Web design and development concluded years ago.

RESULTS & FEEDBACK

Do you have any statistics or metrics to track improvement from the project?

They helped us achieve much higher rankings for dozens of keywords.

Is there anything unique about them that really makes them stand out, compared to other companies?

I haven't worked with any other companies as closely as I've worked with Angular. In my personal opinion, SEO companies are lot like going to a car dealership. You never know when the salesman is telling you the truth.

We had already established a relationship with Angular, and I've worked with them in some form for about 15 years. It is very important to me that a company I work with has honesty and integrity. Has everything always been perfect? No. They have owned up to anything that needed to be changed. If there was something that they missed, they owned up to it and didn't try to wax it over with something or even blame it on the customer.

That integrity piece is tremendously meaningful to me. I need to know that people tell me the truth, whether it's what I want to hear or not. Angular has always been good in doing that.

Looking back on the work so far, is there any area that you think they could improve upon or that you might do differently?

There may have been times when I thought that there had been specific instances of small details being missed. I don't really know what to say specifically since those issues were minor and forgettable. We've had a very open relationship. There have been times, as with any company, when you get a little frustrated. However, I've always felt that I could go to them and say that we need to do better on a particular item or that we need to find a solution for a challenge.

There was one time that I was a little concerned about the communication aspect. Because we know them very well, a lot of our communication is through email. It's quick for me, and it's quick for them. There was one time that I felt that they weren't understanding me or they were passing it around. I mentioned it one time, and it was taken care of. It wasn't something they were doing on purpose, but they heard a customer complaint and they did something about it.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I recommend Angular all the time. In my opinion, they are one of the better companies out there...I would trust them with a company that had been in business for 30 years.They are always open and ready to serve...

Major Nonprofit Digital Marketing

"My sense is that it feels like a fairly unique team, especially on the SEO side. Angular has a great depth of knowledge on the topic."

Quality: 
4.0
Schedule: 
4.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
Project summary: 

The client is a nonprofit philanthropic organization that helps entrepreneurs and education initiatives. There was a need to find a digital marketing partner to work on search engine optimization and similar activities. Angular was selected to provide SEO work and has provided paid search management and other digital marketing consulting. The work is ongoing with no plans to stop.

The Reviewer
 
51-200 employees
 
Kansas City Metro Area
Director of Digital Marketing at Non-Profit
 
Verified
The Review
Feedback summary: 

The client is very satisfied with the work delivered by Angular. They are true experts in SEO and Google optimization. The only minor complaint is that they have a small team that is sometimes stretched thin. Angular is highly recommended to others.

BACKGROUND

Please describe your company.

I work for a major nonprofit foundation. We have about a $2 billion endowment. We do grant making primarily around entrepreneurship and education. Education is mostly Kansas City-based. Entrepreneurship we look more nationally.

What is your role and responsibilities?

My role is director of digital strategy, so I handle oversight of Web, social media, email, and all related activities. 

OPPORTUNITY / CHALLENGE

What was your goal for working with Angular?

We've been using them for quite a while, maybe 10 years or so. Our original engagement was for search engine optimization, and they still help us in this area. We were not showing up on search results for keywords around entrepreneurship, and so they looked at our primary website and suggested some changes, so that was the start of it.

At this point, we still use Angular for SEO [search engine optimization] for several of our sites and they provide consulting on analytics and Web metrics. 

SOLUTION

Please describe the scope of their work.

We have done some paid search engagements with them the past couple of years. Currently, we're not doing any advertising. We have had a few engagements for consulting here and there on social media. A small percentage of their work is related to content marketing and Google authorship.

What was your process for selecting Angular with which to work?

It probably wasn't that scientific. Since we look at entrepreneurs, we had heard of their founder because he started Angular from his dorm room basically. We'd done a series of articles about young founders, so we just decided to give him a try out and stuck with him since then.

Can you provide a ballpark dollar figure for the size of the work that they've done for you?

We're below $100,000, but above $10,000 annually pretty consistently during the past 10 years more or less. 

RESULTS & FEEDBACK

What were the results of the project?

The SEO and analytics are ongoing and successful.

Do you have any statistics or metrics to track improvement from the project?

It's an ongoing SEO effort. It never stops. We have been well represented for entrepreneurship-related terms. There was a while when we had several results on the first page of returns for entrepreneurship. I think it's gotten a bit more competitive since then, but we still show well.

In that regard, it's been great. It's really hard to quantify anything on the analytics and metric side of things, because that's just sort of pulling together key performance indicator sheets and ongoing discussions about what's performing well and what isn't. We have done some split testing projects like trying to drive more signups for our e-newsletter. I don't remember the exact percentage but, in time, we were able to bump the sign up rates at least several percentage points compared to where they had been through Angular's efforts.

Is there anything unique about them that really makes them stand out, compared to other companies?

It's hard for me to compare since I've been using them for so long, but my sense is that it feels like a unique team, especially on the SEO side. Angular has a great depth of knowledge on the topic in a way that only people who specialize it can know the topic, all the ins and outs, how the Google algorithm is operating, etc.

It would be hard for me to find another firm that understands Google analytics and the various KPIs [key performance indicators] as well as Angular. They're a small company, so I get that type of close relationship. I never feel like I'm lost among a crowd of clients. They're very familiar with what we're trying to do. That seems unique compared to a lot of companies in this space.

Looking back on the work so far, is there any area that you think they could improve upon or something that you might do differently?

On the flip side of being a boutique, there's not a lot of bench strength, so there's times when they are pretty stretched to get the amount of attention or the immediate response because I know they're juggling a lot of clients with just a few employees. I'd say this is a fairly minor issue. When I really need to get attention, it will happen without question.

4.0
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 4.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

University Health System SEO

"I think the thing that makes Angular stand out is that they are 100 percent focused on SEO. That is really their laser beam focus."

Quality: 
5.0
Schedule: 
4.5
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
1,000,000 - 9,999,999
Project summary: 

The client is a teaching hospital run by a public university. There was a need to find a digital marketing agency to handle search engine optimization for the hospital's website. Angular was selected to provide overall SEO work and manage several keyword campaigns. The work was completed after a 10-year engagement in 2013.

The Reviewer
Head of Online Marketing, University Health Center
 
Verified
The Review
Feedback summary: 

The client is extremely satisfied with the work delivered by Angular. They were successful on all key metrics and are always ahead of the curve on all things related to SEO. The only minor complaint is that they could provide more internet marketing services to provide a full digital marketing solution. Angular is highly recommended to others.

BACKGROUND

Please describe your company.

I work for a major training hospital run by a state university. We treat patients for every disease and have specialists for many hard-to-treat ailments.

What is your role and responsibilities, please?

I am the director of digital marketing. I am responsible for the website and online marketing. 

OPPORTUNITY / CHALLENGE

What was your goal for working with Angular?

We used them for about 10 years, so we had many projects in that timeframe, but I was essentially looking for a very highly qualified partner who could help us with search engine optimization for the long term. We used them for general search engine optimization techniques that could apply to our website across all 40,000 pages of content and then we used them for very specific campaigns where we needed to get higher visibility for very specific programs and services that we offer.

SOLUTION

Please describe the scope of their work.

We wanted to get more patients in our hospitals who had particular conditions because we have certain specialists that might be the best in the country for treating certain conditions. Some doctors are focused on these very small, narrow categories of condition, and so we are incentivized to make sure these doctors are getting the right patients to them. That’s where having a good search engine marketing company comes into play; they can help to draw people with specific illnesses to the right doctors.

What was your process for selecting Angular with which to work?

I love this story. When I was looking for SEO [Search Engine Optimization] companies back when Angular was called Virante, I came across this blog post. It showed how Virante had gotten six subdomains listed in the top four spots on Google and their URLs wrote out you.virante.com, should.virante.com, use.virante.com, us.virante.com. I was blown away. It demonstrated to me that there was a group of guys who actually understood, in a very real way, how to do search engine optimization. That’s when we started talking to them. We had them managing our AdWords accounts for many years and it was just consistent month over month, our expenses stayed the same, but our cost per click went down and the number of clicks we got went up. I really can't ask for anything more.

Can you provide a ballpark dollar figure for the size of the work that they've done for you?

Our overall search engine marketing budget was around $250,000 a year, and they managed the budget. A large portion of money was for the ongoing management of several thousand Google AdWords and hundreds of different groups and accounts. They charged a management fee based on the amount of money we were spending with Google. 

RESULTS & FEEDBACK

What were the results of the project?

We ended the engagement about a year ago for a variety of reasons. We wanted to move the management of the SEO to a company that handles other aspects of digital marketing for us.

Do you have any statistics or metrics to track improvement from the project?

On some pages we went from one or two visitors a month coming to our website because they found us on Google for that keyword to 20 or 30 visitors coming to our site and that would be a success. Even getting one or two of those patients a month would more than cover our expenses with Angular in that case, so it's a very different mindset when that's your end game.

Is there anything unique about them that really makes them stand out, compared to other companies?

I think the thing that makes Angular stand out is that they are 100 percent focused on SEO. That’s their laser beam focus. They do lots of other stuff, but that's their true focus.

These guys are laser beam focused and they have important contacts in the industry. They could reach out to Matt Cutts [head of Google's Webspam team] and ask a question and get an answer from him. It's not something they use all the time, but when we saw something very unusual happen, they were able to get an answer from Cutts.

They pointed me to cutting edge tools and techniques that I was able to adopt for my website years before anybody else was using them.  

Looking back on the work so far, is there any area that you think they could improve upon or something that you might do differently?

I think that they weren't good at doing a lot of the proactive upsells. You know, a real sales company is going to keep coming to you with all sorts of add-ons and ideas and things like that. They were so focused on executing the stuff that they do really well. Months would go by, and I wouldn’t really hear from them. That's one area they could have been a more professional in.

Angular could be the perfect complement to a person like me who is always being proactive with web presence. They might not be the best company if you have no in-house knowledge about the Web.

5.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I'm happy to give them these kinds of recommendations and I don't even use them anymore.